Tempur Sealy Promo Updates Memorial Day Events April

Tempur Sealy Promo Updates Memorial Day Events April 9, 2014

Memorial Day Promotional Events Tempur-Pedic • Save up to $300 on Breeze mattresses plus up to $300 Visa® Prepaid Card by mail with Breeze/Ergo purchase • Event Dates: 5/7 – 6/1 • Order Dates: 5/5 – 6/2 Stearns & Foster • Save up to $600 or up to 6 payments free • Event Dates: 5/11 – 6/1 • Order Dates: 5/9 – 6/2 Optimum 1. 0 ONLY • Closeout Savings - Save up to $500 • Event Dates: 3/14 – 6/1 • Order Dates: 3/14 – 6/2 Optimum 2. 0 & Latex • Save up to $300 • Event Dates: 5/11 – 6/1 • Order Dates: 5/9 – 6/2 Posturepedic Hybrid • Save up to $300 • Event Dates: 5/11 – 6/1 • Order Dates: 5/9 – 6/2

Memorial Day – How to Win with TSI! • Unique offer on TEMPUR-Breeze products is timely for kicking off summer selling season and supports popular and highly profitable Breeze products • TSI sponsored, mail-in rebates on all Tempur-Pedic moveable base options give consumers compelling reasons to upgrade their foundations which helps deliver higher tickets, retailer margins and RSA commissions • Emphasis on moveable base options will improve RSA confidence in presenting new products available across the TSI brand portfolio (TEMPUR-Up™ and Reflexion® UP) • Compelling savings offers across the Sealy brand portfolio gives retailers and RSAs ticket closing incentives for consumers to buy • Easy to execute programs supported by wholesale price adjustments • All brands are backed by unsurpassed marketing/media support (see marketing and media support plans)

Tempur-Pedic Memorial Day – TEMPUR-Breeze™ Event OFFER: Save up to $300 on TEMPUR-Breeze Mattesses instantly, plus receive up to a $300 Visa® Prepaid Card by mail on Tempur-Pedic movable bases purchased with TEMPUR-Breeze mattresses. EVENT DETAILS: Event Dates: 5/7 – 6/1 Product Ordering Dates: 5/5 – 6/2 TEMPUR-Breeze mattresses priced to keep Retailer margins whole during the event Visa® Prepaid Cards provided by Tempur-Pedic at no cost to Retailer See Event Price List for details MARKETING SUPPORT: National TV, Print, Digital, Social and more Assets for Retailer advertising In-store POP

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Stearns & Foster Memorial Day – Introductory Finance Event (Savings or First Payments Free Promotion) OFFER: Up to 6 payments free or Save up to $600 instantly on select Stearns & Foster Collection sets EVENT DETAILS: Event Dates: 5/11 – 6/1 Product Ordering Dates: 5/9 – 6/2 Applies to ALL Stearns & Foster models – Current Line and 2014 Collections Save up to $300 or up to 3 free payments on Signature (Core) & Estate Level product Save up to $600 or up to 6 free payments on Lux Estate & Lux Estate Hybrid Level product Excludes specialty products - Monogram, Latex and Personality beds NOTE: Must be a minimum of 36 month financing to participate in the payments free side of the promotion THERE IS ALSO A SAVINGS ONLY VERSION OF THE PROMOTION: Save up to $300 on Signature (Core) & Estate Level product , Save up to $600 on Lux Estate & Lux Estate Hybrid Level product See Event Price List for details MARKETING SUPPORT: Digital and Print Assets for Retailer advertising In-store POP

Optimum 2. 0 & Latex Memorial Day – Save up to $300 OFFER: Save up to $300 on Select Optimum Sleep Sets EVENT DETAILS: Event Dates: 5/11 – 6/1 Product Ordering Dates: 5/9 – 6/2 Retailers can show the savings during the event: Twin $150, Full $200, Queen $200, King or CK $300 Dollars Off discount can be applied to sales of Mattress with Adjustable Base sets too Pricing to keep Retailer margins whole during the event See Event Price List for details MARKETING SUPPORT: National TV, Print and Digital Assets for Retailer advertising In-store POP Note: Optimum 1. 0 Closeout (Save up to $500) is in effect until 6/1!

Posturepedic Hybrid Memorial Day – Save up to $300 OFFER: Save up to $300 on Select Posturepedic Hybrid Sleep Sets EVENT DETAILS: Event Dates: 5/11 – 6/1 Product Ordering Dates: 5/9 – 6/2 Retailers can show the savings during the event: Twin $150, Full $200, Queen $200, King or CK $300 Dollars Off discount can be applied to sales of Mattress with Adjustable Base sets too Pricing to keep Retailer margins whole during the event See Event Price List for details MARKETING SUPPORT: National TV, Print and Digital Assets for Retailer advertising In-store POP

2 Q National TV Support launch of new TEMPUR-Cloud and TEMPUR-Contour Collections during Q 2 with breakthrough TV levels behind new product and evolved “Ask Me” creative 2 Q TV TRPs up nearly 90% vs. 2 Q ’ 13! *Media plan subject to change

Tempur-Pedic Extends Reach On Top Rated Networks Early Morning Cable Mix Evening News Late Night *Sample network list, subject to change

2 Q 2014 Sealy Portfolio Media Plan • NEW IN 2014! - Stearns & Foster consumer advertising/media support in digital and print touch points • NEW IN 2014! – July 4 th promotional TV support for Optimum *Media plan subject to change

2 Q National TV Support Strong TV weights across key Sealy brands – both Hybrid and Optimum NEW IN 2014! – Optimum TV for July 4 th Promo *Media plan subject to change

Drive Reach with Network & Cable Mix Late Night *Sample network list, subject to change

2 Q 2014 Magazines NEW IN 2014! 14 pages across titles that tap into our consumers’ key interest areas – food and wine, personal growth and home *Media plan subject to change

Sealy’s Digital Strategy Focuses on Driving Awareness Tactics • Drive awareness and engagement online • Reach consumers who are actively searching for a new mattress • For Optimum, tactical digital to conquest i. Comfort Display *Sample site list, subject to change upon plan approval Video