Telling Your Story With Infographics Bianca Woods e

Telling Your Story With Infographics Bianca Woods @e. Geeking T ext ext

Poll! What’s your experience with infographics? 1 I don’t know much about them beyond the name 2 I’ve get the gist of how they work but aren’t sure how to make them myself 3 I’ve created my own infographics and want tips for refining them

Infographics …and why we seem to like them Can simplify & compress content Image Credit: Lokesh Dhakar http: //www. lokeshdhakar. com/coffee-drinksillustrated/ Visually engaging Less boring than plain tables & text Espresso Steamed Milk Foam Espresso 30 0 0 Caffé Latte 30 50 20 Cappuccino 30 35 35 Flat White 30 50 0 Texttexttexttexttexttexttexttexttexttext

But not all infographics work Sometimes they’re a complete mess

Poll! Raise your hand if you’ve ever seen an infographic that just didn’t work

Discussion When you’ve seen weak infographics, what stuck out as why they didn’t work?

Not all infographics are created alike! What? !

So when should you use an infographic? To infographic… …or NOT to infographic?

Tie together related data Simplify large amounts of content Tell a story that’s best told through data Consider using an infographic if you need to…

Use it just because it’s shiny & new Need to share a linear narrative Attempt to link data that actually isn’t connected You’re better off using something else if you need to…

Where do people tend to go wrong when they make infographics? ? ?

Unclear point But what does it mean? !

Data & information is poorly displayed Well, that doesn’t tell me anything!

Confusing (or just plain ugly) graphic design Ahhh! My eyes!

Discussion How about great infographics? What about them stuck out as particularly effective?

So what does a GOOD infographic have? Clear narrative and point How much pie have I eaten so far? a history of pie consumption up to this point of time Logical information Pie I have eaten Pie I have not eaten Well-designed graphics That’s some good looking pie!

What’s my story? Research Essay Approach Topic Data & Info

Can I thoroughly support my story? Data Data Main Idea

The hard task of sorting Somewhat Related Slightly Related Mostly Related Data Strongly Related Data Data Story Data

Try it out for yourself Topic “How conferences help you build your skills. ”

What do I keep? “How conferences help you build your skills. ” 1. 2. 3. 4. 5. 6. The percentage of people from your company who attended conferences over the past 5 years Quotes from employees about what memorable things they learned at recent conferences A set of statistics on how learning professionals rate the value of conferences Study results on the value of conferences for people in executive roles A chart showing how the number of conferences has increased over the past 10 years A list showing a selection of industry conferences and when during the year they’re held

How exactly do I display my content? Text

Communicating with graphs 8 Jan 7 Feb 6 Mar Apr 5 May 4 Jun 3 Jul Aug 2 Sep 1 Oct Nov 0 Jan Mar May Jul Sep Nov Dec

Types of graphs Time spent shooting zombies Distance Canadian Zombie Per Day Repellant From Zombie How IFled spend Kills Per my Day day (in Sales minutes) Zombies (in km) 14 Working 50 5 10 12 Groan-BSleeping Gone 8 Elena Ysabet Relaxing WD-Zombie Ginny Dana 4 Wayne Fighting Jason zombies Raid 2 Zombie Commuting Spray 0 Jun Dec Axis Title Mon Tues Wed Thurs Fri FFr rii 6 M Mon on Tu Tue ess W We edd TTh huur rss Units Sold. Title (in millions) Axis 10 4 40 8 3 30 6 2 4 20 12 10 00 0 Type: Bar/Column Pie Stacked Bar/Column Line Scatter Best Suited For: Comparing different Showing the portions of a results patterns over time. items/categories whole. categories between two while variables also showing theathe Comparing throughout large results Showing over Capturing adata moment of components from number several ofchanges sources ofpoints. each over time category

Misleading information Missing and Confusing Labels Choosing the Wrong Graph Type Time on the job 10 8 6 4 2 0 Type 1 2 A B C D Comparing Brands Over Time Inconsistent or Misleading Design 25 20 15 E 10 8 D 6 4 B 2 C A Type 1

Other ways to show information Here’s a bunch of text that gives When asked what drink was their this infographic more context favourite, the 14 surveyed customers replied… “Adding a Aren’t related quote here” sure why Don’t know Titles Images Colour Maps Text 90% 55% they should care what that means 90% 55% 73% Some info about this statistic 6 4 2 0 73% Want to run away Coffee Tea Pop Water Juice Type 1 Type 2 Type 3 Type 4 Some text to explain why this graph is important

Cite your sources! Infographic credit: http: //infographiccommons. com/view/could-samsung-take-down-apple. html

What isn’t working? Favourite pizza toppings During a recent survey, participants replied: Artichoke Bacon Chicken Extra Cheese Extra Sauce Garlic Green Pepper Ground Beef 1 -100 101 -200 201 -300 Ham Mushrooms 301 -500 Olives Onions 501 -700 Pepperoni Pineapple Potato Salami Spinach 750 -1000

What should it look like? vs

Committing to the right aesthetic

Colour Scheme Main Colours

Picking the right fonts

Keeping everything from looking cramped

Contact & license info Infographic credit: http: //infographiccommons. com/view/tedtalks-info. html

What isn’t working?

How can I find out more? Hmm… give me ALL the resources!

Books Cool White Space Information is Beautiful Infographics is Not Your The Visual Miscellaneum Enemy Randy Krum and David Mc. Candless Kim Golombisky Rebecca Hagen

Websites that show great infographics www. informationisbeautiful. net www. coolinfographics. com Pinterest

Tools for creating your own Adobe Illustrator/Affinity Power. Point Infogr. am Canva Designer

Additional Resources Bianca. Woods. weebly. com/ infographics. html Bianca. RWoods@gmail. com @e. Geeking