TELL THE TPO VOLUSIA TPO COMMUNITY TRANSPORTATION SURVEY

TELL THE TPO VOLUSIA TPO COMMUNITY TRANSPORTATION SURVEY TPO Board Briefing August 2014

About The Survey – Survey Objectives • Increase awareness and branding regarding the TPO. • Engage interested residents, businesses, and visitors and add them to the TPO/transportation databases. • Understand the transportation wants needs, problems, preferences and suggestions from residents, business community, elected officials, and other stakeholders.

Survey Working Group • East Central Florida Regional Planning Council (ECFRPC) • Florida Department of Transportation District 5 Intermodal Systems Department • FDOT- Re. Think Your Commute • Votran • Flagler County • Volusia County Association for Responsible Development (VCARD) • Volusia County

Outreach, Awareness, Teaming • Outreach featured creative teaming with government, business, and civic communities. § § § Rethink reached out to major employers and 780 in rideshare database. Every Board Member was an Ambassador. Partnered with Team Volusia and various Chambers to reach business community. “One Voice for Volusia” helped us engage fifty different nonprofits reaching underserved community. Social Media included Facebook Media coverage included newspapers and radio.

Outreach, Awareness, Teaming

Outreach, Awareness, Teaming § § § Media coverage included stories in 19 publications ranging from Daytona News-Journal to Deland Chamber Newsletter E-blasts included those by: Team Volusia, ISB Coalition, Chambers, Re. Think, FDOT, VCARD, Votran, etc. Events included Hispanic and Daytona Chambers, Once Voice for Volusia, etc.

Outreach, Awareness, Teaming

Survey Dissemination • The Tell the TPO survey campaign ran from April 23 to July 23. • 1, 263 total responses • More than recent Miami-Dade and Broward County efforts

Key Findings – Increased Awareness

Key Findings – Build Transportation Databases New Followers 300 139 217 378

Raw Data

Raw Data

Raw Data

Raw Data Other Reasons Cited • 30%: Faster and More Direct Service • 12%: Lower fares • 10%: Cleaner, safer buses

Raw Data

Raw Data

Raw Data