TELL THE TPO RIVER TO SEA TPO COMMUNITY
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TELL THE TPO RIVER TO SEA TPO COMMUNITY TRANSPORTATION SURVEY TPO Board Meeting April 2014
LAUNCHES TODAY
“TELL THE TPO” GOALS Multi-task as both a survey and public awareness campaign • Provide baseline data and research useful to TPO leadership and long range planning • Effective Public Engagement Tool • Create a Buzz and Earned Media Opportunity • Build Partnerships and Awareness • Build database
MARKETING PLAN It’s all about teaming… Partnerships Team with chambers to reach their businesses Team with businesses to reach their employees Team with organizations to reach their members Champions: TPO Board members being challenged to disseminate the survey to their stakeholders. Each given a unique survey link to measure success. Keep it fun, prizes and incentives
TOOLS
TOOLS • Rack Cards • Web Site • Hard Copy Surveys • English. Spanish • “Challenge Codes” for Ambassador Program
FRIENDLY CHALLENGE Each Board member is an Ambassador. • Each given a unique survey link to measure success. http: //tellthetpo. com/ambassador/? code=S 4 K 9 • We invite each to send your link to your stakeholders, contact lists, e-newsletters, etc. • Coveted trophy awarded to most successful Ambassador
NEXT STEPS • We are presenting to 70 community organizations via One Voice Volusia. • Team Volusia aboard, we are approaching each chamber, Flagler Dept. of Economic Dev. • We are approaching all major employers • Team available to collaborate with each Board member.
SCHEDULE Feb. 2014 Apr 2014 Brief TPO Launch Board Survey May 2014 June 2014 Survey Dissemination July 2014 Aug 2014 Compile Data & Analyze Sep 2014 Summary Memo.