TELEWORK 2003 Sao Paulo Activities of Telework Promotion

TELEWORK 2003 Sao Paulo Activities of Telework Promotion in Japan 1993 -2003 August 2003 Norimasa YOSHIDA Executive Director Shinichiro TAGAWA Senior Research Fellow Japan Telework Association

Japan and Brazil Japan Population 127, 440, 000 Labor force 66, 890, 000 Sao Paulo

Ten Years as a Public-interest Corporation History Competent Ministries January 1991 Japan Satellite Office Association June 1993 Public-interest Corporation January 2000 Renamed to Japan Telework Association Ministry of Public Management, Home Affairs, Posts and Telecommunications Ministry of Health, Labor and Welfare Ministry of Economy, Trade and Industry Ministry of Land, Infrastructure and Transport Directors President as of May 29 2003 Kouji Ohboshi (NTT Do. Co. Mo） Vice President 5（Uchida Yoko, Toshiba, NEC, Fujitsu, Fuji Xerox） Director 15 (NTT Data etc. ) Auditor 2 (Kokuyo etc. ) Members 220 Members 17 Advisors ( Dr. W. A. Spinks etc. )

Activities of JTA Germination phase 1990 to 1994 Blooming phase 1995 to 2000 in the historical context of Japanese society Terminal stage of economic bubble Urban decentralization of offices Rising costs of offices Collapse of economic bubble Personal Computer boom Popularization of Internet Strategy toward IT Nation Developing phase Acceleration of enterprises’ BPR (restructuring, etc) From 2001 Boom of establishing SOHO & NPO Globalization □ Pursuit of rich life style □ Promotion of decentralization of offices - Satellite offices and Resort offices □ Promotion of introducing of flex-time system ★Jan. 1991 Set-up of Japan Satellite Office Association ★Feb. 1991 Set-up of International Flex-work Forum (up to March 2000) ★June 1993 Advancement of Japan Satellite Office Association into an incorporated body □ Promotion of introducing of Telework into corporation □ Promotion of working in a variety of styles -Telework Center, Teleworking, Mobile work ★June 1999 Set-up of Japan Telework Society ★Feb. 2000 Change of its name to Japan Telework Association □ Promotion of creating Micro businesses □ Promotion of activating of local economy by Telework □ Promotion of providing various work style □ Promotion of globalization

Action Plan – FY 2003 Telework Revitalization of enterprises, Job security, Local activation, New business creation, New life style creation Effective Solutions 1. Award for advanced enterprises in telework and publicity 2. Activation of Micro business / SOHO 3. Enhancement of JTA’s ability on proposal and promotion of members participating in our activities 4. Progress of information service ･Enhancement of ability on policy proposal ･Improvement of members satisfaction

e-Japan Strategy Ⅱ July 2, 2003 IT Strategic Headquarters URL: http: //www. kantei. go. jp/jp/singi/it 2/index. html 2 nd phase of IT Strategy In order to attain “vital, safe, emotional, and convenient” society Promotion of IT utilization in 7 fields Experimental approach 1. Medical care 2. Food 3. Life 4. Small business finance 5. Intelligence 6. Employment / Labor 7. Administration service 1. Realization of a society with right person in a right place to give full scope. 2. Realization of a creative society with various work styles. 3. Creation and expansion of Job opportunities arisen from support for enterprising and business expansion utilizing IT. ・Increase telework population by 20 % of the labor force (by 2010) ・Promotion and development of guidelines to introduce telework to enterprises ・Review of conventional labor-related regulations and development of institutional environment of telework for public employees, etc.

Telework Symposium March 2003 Telework Definition Based on the study of Population Study Group of JATS 2000 - 2002 Ａ Engaged in paid work? NO Not a teleworker YES Ｂ IT indispensable? NO YES Ｃ Alternative workplace? YES Ｄ Teleworking at least 8 hours a week? YES Teleworker (at least 8 hours a week) NO Not a teleworker Ｃ‘ Salaried worker? Salaried Not a teleworker Selfemployed Salaried teleworker Self-employed teleworker

Telework Symposium March 2003 Telework Population in Japan As to teleworkers who spend at least eight hours per week, 3. 11 million of salaried teleworkers, 0. 97 million of self-employed teleworkers, and totally 4. 08 million teleworkers. Population and Percentage of teleworkers who spend at least 8 hours per week in telework Telework population Salaried teleworkers Selfemployed teleworkers 3. 11 0. 97 4. 08 million Total Percentage of Teleworkes As a percentage of all Salaried workers As a percentage of all Selfemployed workers 5. 7％ 8. 2％ Total % of labor force 6. 1％ March 2003 Survey by the Ministry of Land, Infrastructure and Transport and the Japan Telework Association

Telework Style Japan Europe Community Oriented Telework Organization Oriented Telework USA Individual Oriented Telework Reference: K. Higa, (Prof. Tokyo Institute of Technology) “Toward Telework Adoption for Japanese Organizations” The Japanese Journal of Telework, March 2002

Cooperation between J@TS and JTA J@TS JTA □ Interdisciplinary study □ Formalization of theoretical model of OOT □ Support and promotion of OOT (Organization Oriented Telework) Experimental Study of OOT ＊ J@TS: Japan Telework Society JTA: Japan Telework Association

International Telework Award by ITAC 2000 1/2 2000 STARS OF TELEWORK AWARD WINNERS Sept. 19 2000 International Telework Award Japan Telework Association The Japan Telework Association has conducted extensive pioneering work in Asia to make Telework a national policy. This is especially difficult because of the cultural challenges unique to the country and limited home office space. JTA's vision is to bring mobility to the labor market without extensive infrastructure expense and to better balance economic activity between urban & rural areas. Five Ministries support the association - International Trade & Industry(MITI), Post & Telecommunications, Labor, Construction, and the National Land Agency.

International Telework Award by ITAC 2000 2/2 JTA regularly sends a delegation to the United States to visit public and private sector telework programs to learn more about telework and to exchange ideas on this new way to work. ITAC and JTA share information on government and legislative support of telework. We honor the Japan Telework Association for its continuing interest and support of our mutual mission to encourage acceptance and growth of telework through public awareness, education and active public-private participation.

Mr. Gil Gordon's Comment about JTA July 9 2002 1/2 July 2002 was a special time for me, for two reasons. First, it was the twentieth anniversary of my telework consulting business; second, it was the time when I made a very enjoyable and productive visit to Japan with the assistance of the JTA. This visit gave me an opportunity to learn more about the current telework situation in Japan, and to provide information about the situation in the U. S. Also, I received a Special Merit Award from the JTA, which was a great honor for me. Telework in Japan is, as we say in the U. S. , "alive and well. " Japan is smaller than the U. S. , but in many ways your telework progress is much larger than ours is. The JTA is one of the reasons for this progress and success, and I have not seen another example of such a good "telework friend" as JTA in my twenty years of consulting. JTA is doing very important work to expand the awareness and understanding of telework in Japan. This is happening through a combination of research, conferences, training, and the exchange of information. JTA also acts as the center of a network of telework interest in Japan, and helps coordinate the activities of employers, government, manufacturers and service providers, and the academic community.

Mr. Gil Gordon's Comment about JTA July 9 2002 2/2 Telework is growing in many countries today, and there is always some type of organization in each of those countries that supports this growth by providing information and training. I believe that JTA is definitely one of the best examples of these telework organizations. JTA has been the force behind telework growth in Japan for more than ten years. One very important demonstration of the value of JTA is the conference and awards presentation I attended on July 5. This event helped to encourage more awareness about telework, and also provided valuable recognition for the organizations that are telework leaders in Japan. I would like to offer my congratulations to JTA, and to its current Executive Director Mr. Norimasa Yoshida, for the high quality of its work to help telework grow in Japan. This work helps improve the quality of life in Japan by making it possible for an increasing number of employees to avoid some of the stress, time, and cost of traditional commuting. Gil Gordon Associates