Technology Strategies for the Hospitality Industry Peter Nyheim
- Slides: 19
Technology Strategies for the Hospitality Industry Peter Nyheim Ph. D. pnyheim@gmail. com
New trends Hotel Tech September 2017/2018 HITEC • AI (Artificial Intelligence) • AR (Augmented Reality) • Drones • Internet of things • Robots • VR (Virtual Reality) • Blockchain • GDPR
But wait… • We will revisit those themes later
Sustained Competitive Advantage
Start with Strategy • External Analysis • Internal Analysis • Competitive Analysis • Target Market • Return on Investment (ROI) of technology
External-Things you cannot control
External Factor Evaluation (EFE) • Opportunities -Growth in Tourism -Government Spending -Purchasing power of tourists • Threats -Trump -Climate Change -Airbnb
Internal Factor Evaluation • Strengths -New look -Great Staff -New Item • Weaknesses -New pipes needed -New chef needed -No weekly digital marketing done
Competitive Profile Critical Success Factors: You Them Quality Advertising Mobile App 5 3 4 4 5 3 *Know Customer 4 5
Return on Investment (ROI) • When do you get your money back? ? When will your new property management system make you money or save you the money you paid for the system? • 2 yrs. • or justify longer time period
What does your customer want? JD power top 5 amenities wants: • Free Wi-Fi • Free breakfast • Free parking • Good bed • Fridge *Younger generations- Fast and reliable network
The two halves of the digital world • Google • Facebook
Google Keywords: • Web page • Blog- updated weekly with good writing Be careful with languages: • Penalized for using google translate or not telling google that your content exits in another language somewhere else: <link rel="alternate" hreflang="en” • Biz. English
Facebook • Faces! • People • Video • Register facebook page • Location • Campaign • Call to action! • Updated!
THE GUEST LIFECYCLE Technology Strategies for the Hospitality Industry, 2 nd ed. Peter D. Nyheim and Daniel J. Connolly FIGURE 7 -3 Guest Lifecycle
THE GUEST LIFECYCLE Technology Strategies for the Hospitality Industry, 2 nd ed. Peter D. Nyheim and Daniel J. Connolly
New trends Hotel Tech September 2018 CIO conference “Hospitality Upgrade” • AI (Artificial Intelligence) • AR (Augmented Reality) • Drones • Internet of things • Robots • VR (Virtual Reality) • Apps • Cloud not so hot
Things you can do now • Faces, updated and video • Keywords and weekly blogging • <link rel="alternate" hreflang="en” for languages, (en=english)
Thank You! Peter Nyheim Ph. D. pnyheim@gmail. com
- Technology strategies for the hospitality industry
- Hospitality technology systems
- Characteristics of tourism industry
- What is total quality management in hospitality industry
- What is hospitality service delivery system
- Hospitality management notes
- Attitude body language
- Example of hospitality business
- Mice introduction
- Managed services in hospitality industry
- Types of clubs in hospitality industry
- Marketing in hospitality and tourism industry
- History of the hospitality industry
- What are the 8 sectors of tourism
- Service is the heart of the hospitality industry
- History of hospitality and tourism industry
- What is lodging operation
- Contemporary issues in tourism meaning
- Customer service skills in hospitality industry
- History of hospitality