Technology Strategies for the Hospitality Industry Peter Nyheim

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Technology Strategies for the Hospitality Industry Peter Nyheim Ph. D. pnyheim@gmail. com

Technology Strategies for the Hospitality Industry Peter Nyheim Ph. D. pnyheim@gmail. com

New trends Hotel Tech September 2017/2018 HITEC • AI (Artificial Intelligence) • AR (Augmented

New trends Hotel Tech September 2017/2018 HITEC • AI (Artificial Intelligence) • AR (Augmented Reality) • Drones • Internet of things • Robots • VR (Virtual Reality) • Blockchain • GDPR

But wait… • We will revisit those themes later

But wait… • We will revisit those themes later

Sustained Competitive Advantage

Sustained Competitive Advantage

Start with Strategy • External Analysis • Internal Analysis • Competitive Analysis • Target

Start with Strategy • External Analysis • Internal Analysis • Competitive Analysis • Target Market • Return on Investment (ROI) of technology

External-Things you cannot control

External-Things you cannot control

External Factor Evaluation (EFE) • Opportunities -Growth in Tourism -Government Spending -Purchasing power of

External Factor Evaluation (EFE) • Opportunities -Growth in Tourism -Government Spending -Purchasing power of tourists • Threats -Trump -Climate Change -Airbnb

Internal Factor Evaluation • Strengths -New look -Great Staff -New Item • Weaknesses -New

Internal Factor Evaluation • Strengths -New look -Great Staff -New Item • Weaknesses -New pipes needed -New chef needed -No weekly digital marketing done

Competitive Profile Critical Success Factors: You Them Quality Advertising Mobile App 5 3 4

Competitive Profile Critical Success Factors: You Them Quality Advertising Mobile App 5 3 4 4 5 3 *Know Customer 4 5

Return on Investment (ROI) • When do you get your money back? ? When

Return on Investment (ROI) • When do you get your money back? ? When will your new property management system make you money or save you the money you paid for the system? • 2 yrs. • or justify longer time period

What does your customer want? JD power top 5 amenities wants: • Free Wi-Fi

What does your customer want? JD power top 5 amenities wants: • Free Wi-Fi • Free breakfast • Free parking • Good bed • Fridge *Younger generations- Fast and reliable network

The two halves of the digital world • Google • Facebook

The two halves of the digital world • Google • Facebook

Google Keywords: • Web page • Blog- updated weekly with good writing Be careful

Google Keywords: • Web page • Blog- updated weekly with good writing Be careful with languages: • Penalized for using google translate or not telling google that your content exits in another language somewhere else: <link rel="alternate" hreflang="en” • Biz. English

Facebook • Faces! • People • Video • Register facebook page • Location •

Facebook • Faces! • People • Video • Register facebook page • Location • Campaign • Call to action! • Updated!

THE GUEST LIFECYCLE Technology Strategies for the Hospitality Industry, 2 nd ed. Peter D.

THE GUEST LIFECYCLE Technology Strategies for the Hospitality Industry, 2 nd ed. Peter D. Nyheim and Daniel J. Connolly FIGURE 7 -3 Guest Lifecycle

THE GUEST LIFECYCLE Technology Strategies for the Hospitality Industry, 2 nd ed. Peter D.

THE GUEST LIFECYCLE Technology Strategies for the Hospitality Industry, 2 nd ed. Peter D. Nyheim and Daniel J. Connolly

New trends Hotel Tech September 2018 CIO conference “Hospitality Upgrade” • AI (Artificial Intelligence)

New trends Hotel Tech September 2018 CIO conference “Hospitality Upgrade” • AI (Artificial Intelligence) • AR (Augmented Reality) • Drones • Internet of things • Robots • VR (Virtual Reality) • Apps • Cloud not so hot

Things you can do now • Faces, updated and video • Keywords and weekly

Things you can do now • Faces, updated and video • Keywords and weekly blogging • <link rel="alternate" hreflang="en” for languages, (en=english)

Thank You! Peter Nyheim Ph. D. pnyheim@gmail. com

Thank You! Peter Nyheim Ph. D. pnyheim@gmail. com