Technology HELP 1 Minute History of Electronic Communication

Technology…

HELP!!!

1 Minute History of Electronic Communication 1840 -1900’s: Telegraph “What hath God Wrought? ” - Morse, 1844 1890 -1940: Radio “Radio has no future. ” Lord Kelvin, 1897 1870 -1950: Telephone ". . . amazing invention, but who would ever want to use one ? ” President Hayes to Alexander Graham Bell, 1876 1920’s – 1970’s: Television “TV won't be able to hold on to any market…after six months. People will get tired of staring at a plywood box every night. ” Daryl Zanuck, Founder of 20 th Century Fox, 1946 1960’s - present: not interested in it…. “ Internet “The Internet? We are ? ? ? , 1993

Bill Gates “The Internet? We are not interested in it…. “ 1993 "Sometimes we do get taken by surprise. . . when the Internet came along, we had it as a fifth or sixth priority. 1998 "Microsoft Products are Generally Bug Free"

The Internet has Drastically Changed: • • • Communications Economy Lifestyle Family Habits Social Awareness Religious Awareness Average Person Involvement Politics Entertainment Choices & Trends Work Habits Policy

First Four Years “We clearly didn't think that things would happen the way they did. ” Jerry Yang & Dave Filo regarding 1996 Yahoo Launch 2 Minute Timeline 1995 Netscape IPO. In the minds of most, beginning of the web. 1996 Only 82% of Americans have actually heard of Web, up from 45% in 1995. 1997 Business. com, 150 K. 2 years later, 7. 5 mil Amazon reaches 1 Millionth Customer Ti. Vo launches, quietly works on 1 st PVR/DVR 1998 MANY start ups - Ifilm, Net. Flix & Google Pets. com, Sock Puppet! Excite. com portal bought by @home 6. 7 billion Debate over future of Bricks/Mortar vs. Internet

“The Internet is the largest legal creation of wealth in the history of the planet. “ Four Weird Years John Doerr Venture Capitalist 1999 $400 set for Amazon IPO. Tops out at $600 in 12 mos. 13. 6 Million Miles of Fiber. Optic cable is laid Mark Cuban sells Broadcast. com for 5. 7 billion (biz fails) 2000 NASDAQ peaks at 5 K, then loses 74% in next 30 months 17 Dotcoms spend 2. 2 million on Superbowl ads. (By years end - 3 dead, 6 more by end of 2001) 105 BILLION invested in dotcoms / DOW hits 11, 722 AOL buys Time Warner for 160 Billion (merge fails) Pets. com bites the dust / Napster #1 web app (in traffic size) 2001 Dean Kamen’s Segway is trumped up to change the world. (Jobs/Bezos) 23, 000+ dotcom employees are laid off. (most become real estate agents) John Doerr apologizes for comment above. 2002 IPod / 544 Million people now use Internet - tide is changing… NASDAQ drops to 1, 114 / Bit. Torrent Created NY Times Incorporates RSS

Last Four Years “Technology is increasing the danger of a Lone Individual creating a catastrophic amount of harm. “ Bill Joy, founder of Sun Microsystems 2005 2003 Kazza (similar to Bit. Torrent) most downloaded software application in history Bay area unemployment rate hits 7+% IFilm becomes profitable / My. Space / Sims 2004 Blogs in full swing, affect ’ 04 election / Web 2. 0 phrase coined Dean raises 50 mil in campaign, roughly half online. 2005 Summer - Youtube Many more 2. 0 launches, Face. Book, Youtube, Sling. Box, others 2006/07 CNN Finally incorporates RSS, launches I-reporter YOU on Time / Web 2. 0 fully takes root Second Life next session’s presentations based upon attendees experiences so as not to waste their time

What we can learn from last 12 years? Discussion Questions: Did the Bricks & Mortar vs. “E-economy” phenomena affect anything your company did? Good? Bad? What have you learned from business thru these last 12 yrs? What changes do you see coming? From a social standpoint, how do you see the developing “Virtual World” Affecting Society? Affecting business?

What is coming in the NEXT Four Years? 2007 -2011 1. Fully Networked Devices & Ubiquitous Networking 2. Consumer Generated Media: What is it & Why is Important 3. Consumer Control Next 45 minutes One area that shows best/worst of trends to come as it relates to “always on, ” virtual world & consumer behavior is GAMING.