Technology Futures Semantic Web Massive Presence Marc Eisenstadt

Technology Futures Semantic Web + Massive Presence Marc Eisenstadt Knowledge Media Institute

News 1 Community Shopping 2 3 Entertainment Overload 5 4

EU Translation Problem (Subcommittee) UK Greece France Portugal Germany Spain

Esperanto UK Greece France Portugal Germany Spain Estonia

Ontology-driven Document Enrichment

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KMi Planet Editorial Assistant

Massive Presence

What Do These Have in Common? • Hotmail 84 million active accounts • ICQ and AIM 70 million registered users • Napster+ Morpheus+ 61 million registered users 65 million downloads since fall 1999 . . . The fastest-growing apps in history!

What Else in Common? • Hotmail Peer-to-peer Person-to-person asynchronous messaging • ICQ and AIM Peer-to-peer Person-to-person real-time messaging • Napster + Morpheus+ Peer-to-peer Person-to-person file sharing People are the key

Location-based services. . . similar growth story According to Ericsson: 62% of private mobile users, 51% of business mobile users are willing to use location services Willing to pay $3. 40 - $5. 50 monthly

Chat & location are crucial in online games

• Objective: Catch the prey • Prey is hired • Teams – coordinators – hunters • GPS positioining • Location hints – decreasing intervals • Communication – 2 way SMS – Group messages

Odigo: Buddy List, Filters, ‘Radar’

KMi’s experience • KMi Stadium • 7 years of ‘virtual classrooms’ • ‘Remote telepresence’

Key thoughts/steps • • • ‘Killer app’ / ‘Killer game’ misguided ‘Pure presence’ is what appeals to users ‘Dots on maps’ can scale up…. …filtering + smart clustering algorithm ‘Buddy list’ -> ‘Buddy Space’ Screensaver = inobtrusive!

• Real OU student database (157, 000 students)… ANONYMIZED and zoomed out to coarse granularity to protect privacy • Zoom maps grabbed live on the net…

• Real-time ‘map grab’ • Colour-coded filters • ‘Centre of gravity’ clustering • Post-code/national ‘force-fields’

Custom displays • Geographical – high-quality maps (just licensed ‘Maps in Minutes’) • Logical (e. g. corporate campus, ‘tower block’, etc. ) • ‘Artistic’ (Mexican wave, Graffiti wall, Tetris, etc. )

My local work group

Why not the whole OU campus?

Possible uses • • OU / Virtual U: peer group visibility Corporate: who’s doing what? Parents: where are kids? Teenagers: my mates Games: search & capture, prizes, etc. Emergency healthcare Enhance dire rock-webcasts Plug-ins / value-added to ‘big 5’ (ICQ, AIM, Yahoo, MSN, Odigo)

So What? • Semantic web: using meaning to provide order out of chaos • Massive presence: added value of largescale live community interactions