TECHNICAL COMMUNICATION HOW BMW APPLIES TECHNICAL COMMUNICATION IN
TECHNICAL COMMUNICATION HOW BMW APPLIES TECHNICAL COMMUNICATION IN THEIR WEBSITE TO ADVERTISE AND INFORM ABOUT THE NEW 4 SERIES VEHICLE.
TECHNICAL COMMUNICATION • WHAT IS TECHNICAL COMMUNICATION ? • It’s a field that includes any form of communication that has one or more of this characteristics • Communicating about technical or specialized topics • Communicating by using technology such as web pages, social media , video , sound , images. • It can be applied when ever you want to create a how to document or provide information in a fast and accurate manner such as stats, instructions, etc.
EFFECTIVE WAYS TO USE THE INTERNET PURPOSE: • To show BMW use the images on their web site to attract potential buyers • To show effective are the images to convey information • To identify pro’s and con’s of utilizing the images and links with in the image • Identify if this part of the web page is set for an specific audience or for any one
• Link to web main website http: //www. Bmwusa. Com/standard/content/vehicles/2014/4/default. Aspx • The main page dhows the picture on the w different colors of BMW 4 series • It has a background of a city at nighttime and effects • The vehicles are moving fast • They use bright colors and shadows to accentuate the lines of the cars • It looks like BMW is trying to attract buyers between 25 and 35 • The picture has a really cool slogan, smart to way to advertise to the younger buyers by replacing unforgettable for un 4 gettable
This is the image that you will find in the website THE BMW 4 SERIES. UN 4 GETTABLE: DESIGNED TO CATCH YOUR EYE.
USER FRIENDLY • The images have links that give the user more options and information about the car • One image is a coupe version the user has the opportunity to build their own vehicle • The second one is the convertible version as well as the other image once the user clicks on it they can build their own 435 i x. Drive Coupe
435 i Convertible • The images have drop down links but that is all the information that it will display
DISADVANTAGE • The page has limited information on the images • It does have a lot of other links that can take the customer to more detail information • But BMW used images of the vehicle mostly to show its product • Also to accentuate all the cool features that the car has • Those features are only seen in the sub pages of the web links • The user has to click on the exact vehicle they are interested in order to find specs and special features on the vehicle.
CONCLUSION • The web page it’s a good tool of advertisement • It is user friendly over all and it targets a wide audience • The images do help promote the beauty of the product • But it lacks information in the main page • The sub links have videos, specs of the vehicle and more pictures that give in great detail all the features of the vehicle but its an specific vehicle • The main page does not have any of that information • All together the page complement a lot of technical communication genres that make this in my opinion a very good webpage
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