Tech Gig Geek Goddess Celebrating the Code Divas

Tech. Gig Geek Goddess Celebrating the Code Divas of the Indian IT Industry

We are Tech. Gig • Tech. Gig is a platform exclusively for techies to - learn, compete and showcase their work • Techies engage on Tech. Gig with code contests, webinars and skill communities • They reach out to 10, 000+ clients through our portfolio. Registered Users 22. 5 lakhs+ Active Clients 1000+ Code Submissions 22 Lakhs+ Ranked Developers 8. 5 Lakhs+ Some Companies who have hired Top Talent from Tech. Gig

From the Organizers of The Largest Coding Contest in India* 80, 000+ Total Reach of Code Diva - 2015 80, 000+ Total Registered Coders - 2015 40, 000+ Total Participating Coders - 2015 *Certified National Record Holder – Limca Book of Records

Gender Diversity Challenge in India • Women earn 62% of men’s salary for equal work. • For women's economic participation, India ranked 124 th of 136 countries • The Gender Diversity situation is worse in Indian IT Industry Women in Indian Organizations Sr. Mgmt, 9. 32% • Indian IT is sadly perceived as a Male Domain! Data References provided in slide footnotes

Break the Perception • Showcase your company as a progressive and women-friendly organization. • Attract, Identify and Engage with Top Female Talent • Engage with 12, 54, 460 Women Coding Divas through our proprietary platforms of Times. Jobs, Tech. Gig and Job. Buzz • Partner with Tech. Gig in breaking this male-domination misperception • Reach out to India Inc. - the Entire Indian Corporate Diaspora!

Introducing Tech. Gig Geek Goddess Celebrating the Code Divas of the Indian IT Industry

TG 3’s Objectives • Encourage, empower and support gender diversity in the IT industry, Inspire employees to break the glass ceiling and become role-models for other women to become engineers and programmers and choose IT as a career. • Engage & drive visibility, community, and resources for diversity in technology • Spotlight the work and passions of women in technology by providing a platform to celebrate their skills and showcase role models. • Brand showcase participating companies as Gender Diverse Organizations – Create Role Models and Brand Ambassadors from among their women employees

TG 3’s Programs • Encourage, participation – Live Chats/ AMAs, Vote for Best Practices, Empower Sessions, Panel Discussions • Engage employees - Internal Coding and TG 3 Contests, Exclusive Jobs for Women, Daily Quiz Contests / Daily Activity Winners Mentorship Program, CXO Interviews • Spotlight People and Processes – Tech Webinars, Content Coverage in Jobs and on Career site, Interviews, Articles, Quotes, Company Page, TV Program, TV Promos, Company Videos on Event Page • Brand Organization – Shoshkele Takeover, Corporate Dashboard, Logo in external Marketing, Exclusive Mailers, Leader Board Branding, Logo on Website

TG 3 – a 14 -Day program for Diversity Branding and Engagement Monday Empower Session (1) : Image Makeover Encourage Tuesday Wednesday Friday Empower Session (2) : Personal Branding Encourage AMA (2): Back to Work/ Returning Mothers (HR) Encourage Tech Webinar (4): TBD Spotlight AMA (3): Late Night Build Release (Tech) Encourage Tech Webinar (6): TBD Spotlight Tech Webinar (2): TBD Spotlight Tech Webinar(3): TBD Spotlight Tech Webinar (5): TBD Spotlight UI/UX Contest: Weekend Special Tech Webinar (1): TBD Spotlight AMA (1): Flexi-Working/ Work - Life Balance (HR) Encourage Thursday Tech Webinar (7): TBD Spotlight Engage Week 1 Internal Contest 18 th -23 rd Jan 2016 Empower Session (3) : Leadership Lessons Encourage AMA (4): Idea to business –Entrepreneurship (Tech) Encourage Tech Webinar (10): TBD Spotlight AMA (5): AMA HR Leader Encourage Tech Webinar (12): TBD Spotlight Tech Webinar (8): TBD Spotlight Tech Webinar (9): TBD Spotlight Panel Discussion: Workplace Diversity Encourage Tech Webinar(11): TBD Spotlight Empower Session (4) : Time Management Encourage Engage Week 2 TG 3 National Contest 25 th -30 th Jan 2016 *Tentative Schedule and Topics

Why Participate? • Present yourself as a Diversity Driven Organization • Employer Branding – be viewed as a progressive organization with a women friendly culture • Employee Engagement – motivate and celebrate female talent in your company • Talent Pool – Build a high performance and robust pipeline of skilled professionals • Benchmark – Identify top talent within your organization and the industry • No other platform can give you such an intensive 14 day-long engagement !!

Branding Opportunities • • • Shoshkele Site Takeover • • • Company Video on Event Page Corporate Dashboard Logo in External Marketing Exclusive Mailers Content Coverage in Jobs and Career site - Interview/Articles Leader Board Branding Logo on website and mailers Exclusive Company Page Daily Activity Winner Prizes TV Program and Promos

Engagement Opportunities • • • Internal Coding Contest TG 3 National Coding Contest Live Chats / AMAs Daily Quiz Contests Vote for Best Practices Exclusive Jobs for Women Mentorship Program CXO Interviews Empower Sessions UI/UX – Contest Tech Webinars Panel Discussions

Content Marketing • Articles on Gender Diversity sensitization, challenges, advantages, etc. • Expert authored articles on Best Practices across organizations • Case studies on Workplace Diversity issues, challenges and solutions • Panel Discussions and/or Live Q&A sessions with Industry Stalwarts

Supporting Activities • Contribution to CSR Alliance with Girl Child Charity (www. nanhikali. org) • Click and Upload – Social Media Contest • Weekend Fun and Engagement activities • TG Forum/ Networking platform (exclusively for women)

TG 3’s Visibility for Your Company Massive Marketing Blitz Visibility for Your BRAND! Prizes and Engagement Huge Userbase Targeted carpet bombing of top sites where techies spend the most time and will all these sites with attention grabbing branding A winning formula of increased prize value across more categories. Add to this our engagement & amplification plans and we have the recipe for success We have invested heavily in boosting our platform and getting more coders hooked on to our coding contests.

TG 3’s Marketing Strategy Refer to slide number 18 for list of tentative sites where TG 3 campaigns will be active.

TG 3 Media Plan Blitz Note: Numbers quoted above are indicative. While we’ll optimize the deliveries to make this number happen but this should not be construed as a deliverable for any sponsor.

Top Techie Traffic Channels Most Visited sites by Techies as per com. Score Sep’ 15 ABOUT. COM FILEHIPPO. COM SPEEDTEST. NET SOURCEFORGE. NET W 3 SCHOOLS. COM CODEPROJECT. COM JAVATPOINT. COM ANDROIDFORUMS. COM SERVERFAULT. COM BYTES. COM Note: 1. We refrain from targeting tech blogs like Tech. Crunch, CNET due to a high spill of Tech. vs. Non Tech audience 2. Above mentioned sites will have a filter applied for females only

TG 3 Focused 360 O Outreach Media Execution Phase Wise Display Remarketing Social - Paid SMS Social – Organic Email Banners Pre Event During Event Post Event External Inventory Internal Inventory

TG 3’s Amplification Activities • Social Activities • Pre/during/post event promotions on social platforms: Facebook, Twitter, Linked. In & Google+ • Dedicated contests on Facebook & twitter campaigns to create virality and gain referrals • Social cover and banner visibility on above mentioned platforms • Cross promotions on Times. Jobs and other internal social channels • Addl. Interventions • Google Search Marketing to Capture Brand/Event Related Search Queries • Online PR • Content coverage on internal Properties like Blogs, News etc.

TG 3 Coding Contest – The Widest Choice of Languages • • • C Objective C Groovy C++ Erlang Haskell C SHARP Small Talk F# JAVA Lua D • • • PHP Ocaml Bash VB. NET Tcl COBOL PYTHON Scala PERL RUBY JAVASCRIPT

TG 3 Awards and Prizes Winner Awards and Prizes Champion INR 150000 1 st Runner Up INT 100000 2 nd Runner Up INR 75000 3 rd Runner Up INR 50000 4 th Runner Up INR 25000

TG 3 Engagement Deliverables –Detailed Master List 1. Internal Coding Contest and TG 3 Contest – Women only national level code contest spanning across 23 Programming Languages - Participating companies can use internal contests for increasing female employee engagement, discovering and rewarding hidden talents within the organization. 2. UI/UX Contest - A theme driven contest around Creative or Human Centered Design with reward and recognitions for the best UX 3. Live Chats/ AMAs - A celebrated female influencer in IT space to answer anything for aspirants 4. Daily Quiz Contests – Marketing Partner Exclusive. A Quiz/Trivia contest around programming , the IT industry and emerging Technologies 5. Webinars – Women Thought Leader session on the Technology Landscape, Disruptive innovation, etc. 6. Online Panel Discussions – a panel of lady experts discuss topics on Technology, women empowerment in IT, Career choices, etc. 7. Empower Sessions - Topics like Work/Life Balance, Finance, Corporate Ladder, Soft Skills, Leadership skills etc. dealt with by a lady expert 8. Daily Activity Winners - a daily engagement around trivia to win prizes every day based on user interactions and earning ‘Diva’ points. 9. Shoshkele Site Takeover - A big banner covers the TG 3 site showcasing diversity at your workplace Continued Next Slide …

TG 3 Engagement Deliverables –Detailed Master List (contd. ) 10. Company Page - Certain sponsors will have the opportunity to create its own community through in-house curated contents like Blogs, Videos, Jobs, etc. 11. Company Video on Event Page - The branding avenue to build the right connect with the Tech Community 12. Exclusive Jobs for Women - Jobs on Company Page - Feature your exclusive Jobs for Women 13. Mentorship Programs - mentor top 3 participants from the open round top 3 performers from open round 14. CXO interviews top ten participants invited for direct interview with your CXO 15. Leader Board Branding - Certain Sponsors can own the Leaderboard of participants as" powered by “YOUR BRAND” 16. Logo on website and in mailers - Logo visibility on the Landing page as well as in the communication mailers sent to participants. 17. Content Coverage - interviews and PR will be covered across newsletters, TJinsite and other in-house publications 18. Corporate Dashboard - The dashboard for the sponsors to be in total control of the Data and over all engagement and activities by participants.

The Fine Print – Deliverables Only 1 Employer for the entire event! • Core Event Branding • Shoshkele Site Takeover for 2 days - Leading to your Exclusive Company Page on Gender Diversity - A big • • Television Branding • Coverage on a leading business channel (ET Now or similar) • Including sound bytes of top management and HR lead on hiring/recruitment of female talent through • • banner covers the TG 3 site showcasing diversity at your workplace Logo in external marketing activities including websites and mailers Exclusive Leader Board Branding – The gamified Leader Board will have your logo and show “Leader Board Presented by YOUR BRAND” Company Video on Event Page - Exclusively for presenting and title. First video will auto play when user visits the TG 3 site – Video to be provided by client Content Amplification - Interview, case study and quotes in articles and stories to be published on content site and in PR Exclusive Company Page - the opportunity to create your own community through curated contents like Blogs, Videos, Jobs, etc. Logo on website & mailers - Your Brand Logo to feature in our mailers and on the website – 30, 000+ impressions coding contests Visual and Infographic on company stats/highlights to be shown during the show On-premises (single location) shooting to cover campus and showcase facilities for women Logo presence on all show tune-in ads on television Communication Branding • Logo presence (50% of event logo) across all collaterals (event page, banners, communications, etc. ) • Logo on all individual participation certificates and company certificates • Quotes in TJinsite Magazine and internal coverage te ple ity m Co lusiv Exc Continued Next Slide …

The Fine Print – Deliverables Only 1 Employer for the entire event! • Engagement • 4 Tech Webinars with celebrated female influencers/ thought leaders in IT space to answer any queries from • • • the aspirants on related topics 2 Live Chats/ AMAs - celebrated female experts in IT space to answer anything for aspirants 2 Empower Sessions – Women influencers get an opportunity to give pep talks to aspirants Topics like Work/Life Balance, Finance, Corporate Ladder, Soft Skills, Leadership skills etc. Mentorship Program - Your CXO undertakes the mentorship the top 3 women performers from open round to help them further their careers faster CXO interviews - Top ten participants from the open rounds are invited for direct one-on-one interviews with your CXO Exclusive Jobs for Women - Jobs on your Company Page - Feature exclusive Jobs for Women with your organization Vote for Best Practices - participants vote for the best practices followed by your organization related to Gender Diversity, building your brand diversity and awareness. Panel Discussion - a panel of lady experts discus topics like Technology, women empowerment in IT, Career choices, etc. Internal Coding Contest – to identify the best female coder in your organization with complete benchmark analysis TG 3 National Level Contest – reward you best performers with a chance at national recognitions UI/UX – Contest - A theme driven contest around Creative or Human Centered Design with reward and recognitions for the best UX Corporate Dashboard - total control of the data and all your engagement activities • Investment: INR 25 Lakhs (+ tax) only!

The Fine Print – Deliverables Only 2 Employers for the entire event! • Core Event Branding • Shoshkele Site Takeover for 1 day - Leading to your Exclusive Company Page on Gender Diversity - A big • • • Television Branding • Coverage on a leading business channel (ETNow or similar) • Including sound bytes of top management and HR lead on hiring/recruitment of female talent through • • • banner covers the TG 3 site showcasing diversity at your workplace Logo in external marketing Your Brand Logo to feature in all external marketing activities including external websites and mailers Company Video on Event Page - Exclusively for presenting and title. First video will auto play when user visits the TG 3 site – Video to be provided by client Content Amplification - Interview, case study and quotes in articles and stories to be published on content site and in PR Exclusive Company Page - the opportunity to create your own community through curated contents like Blogs, Videos, Jobs, etc. Logo on website & mailers - Your Brand Logo to feature in our mailers and on the website – 30, 000+ impressions coding contests Visual and Infographic on company stats/highlights to be shown during the show On-premises (single location) shooting to cover campus and showcase facilities for women Communication Branding • Logo presence (30% of event logo) across all collaterals (event page, banners, communications, etc. ) • Logo on all individual participation certificates and company certificates • Quotes in TJinsite Magazine and internal coverage Continued Next Slide …

The Fine Print – Deliverables Only 2 Employers for the entire event! • Engagement • 2 Tech Webinars with celebrated female influencers/ thought leaders in IT space to answer any queries from • • • the aspirants on related topics 1 Live Chat/ AMA - celebrated female experts in IT space to answer anything for aspirants 1 Empower Session – Women influencers get an opportunity to give pep talks to aspirants Topics like Work/Life Balance, Finance, Corporate Ladder, Soft Skills, Leadership skills etc. Internal Coding Contest – to identify the best female coder in your organization with complete benchmark analysis TG 3 National Level Contest – reward you best performers with a chance at national recognitions Exclusive Jobs for Women - Jobs on your Company Page - Feature exclusive Jobs for Women with your organization • Corporate Dashboard - total control of the data and all your engagement activities • Investment: INR 15 Lakhs (+ tax) only!

The Fine Print – Deliverables Only 1 Employer for the entire event! • Branding • • • Logo in external marketing activities including websites and mailers Content Amplification - Interview, case study and quotes in articles and stories to be published on content site and in PR Logo on website & mailers - Your Brand Logo to feature in our mailers and on the TG 3 website Exclusive Company Page - the opportunity to create your own community through curated contents like Blogs, Videos, Jobs, etc. Daily Activity Winners - gifts and prizes for participation will display as "powered by “YOUR BRAND” • Engagement • • 1 Live Chat/ AMA – a celebrated female expert in IT space to answer anything for aspirants Exclusive Jobs for Women - Jobs on your Company Page - Feature exclusive Jobs for Women with your organization Internal Coding Contest – to identify the best female coder in your organization with complete benchmark analysis TG 3 National Level Contest – reward you best performers with a chance at national recognitions • Corporate Dashboard - total control of the data and all your engagement activities • Investment: INR 12 Lakhs (+ tax) only!

The Fine Print – Deliverables Only 1 Non-Contextual Partner for the entire event! • Branding • Logo in external marketing activities including websites and mailers • Content Amplification - Interview, case study and quotes in articles and stories to be published on content • • • site and in PR Logo on website & mailers - Your Brand Logo to feature in our mailers and on the TG 3 website Mailer (1 L)- exclusive html mailers for non-contextual partners Engagement • Daily Quiz Contest - a daily engagement around trivia to win prizes every day based on user interactions and • earning ‘Diva’ points. Jobs for Women - Feature exclusive Jobs for Women with your organization • Investment: INR 15 Lakhs (+ tax) only!

The Fine Print – Deliverables Only 4 Employers for the entire event! • Branding • • • Content Amplification - Interview, case study and quotes in articles and stories to be published on content site and in PR Logo on website & mailers - Your Brand Logo to feature in our mailers and on the TG 3 website Exclusive Company Page - the opportunity to create your own community through curated contents like Blogs, Videos, Jobs, etc. • Engagement • 1 Tech Webinar with celebrated female influencer / thought leader in IT space to answer any queries from the aspirants on Diversity related topics • Exclusive Jobs for Women - Jobs on your Company Page - Feature exclusive Jobs for Women with your organization • Internal Coding Contest – to identify the best female coder in your organization with complete benchmark analysis • TG 3 National Level Contest – reward you best performers with a chance at national recognitions • Corporate Dashboard - total control of the data and all your engagement activities • Investment: INR 5 Lakhs (+ tax) only!

The Fine Print – Deliverables Only 10 Contextual/Non-Contextual sponsors for the entire event!* • Branding • • • Logo on website & mailers - Your Brand Logo to feature in our mailers and on the TG 3 website Exclusive Company Page - the opportunity to create your own community through curated contents like Blogs, Videos, Jobs, etc. only for Contextual Partner Mailer (1 L)- exclusive html mailers for non-contextual partners only. • Engagement • Exclusive Jobs for Women - Jobs on your Company Page - Feature exclusive Jobs for Women with your organization • Internal Coding Contest – to identify the best female coder in your organization with complete benchmark analysis • TG 3 National Level Contest – reward you best performers with a chance at national recognitions. • Corporate Dashboard (for contextual partners only) - total control of the data and all your engagement activities • Investment: INR 2. 5 Lakhs (+ tax) only

Sample Ad Banner Frames

Sample view of ad on publisher website

Landing Page Sample Design (1/3)

Landing Page Sample Design (2/3)

Landing Page Sample Design (3/3)

Join Us! • For partnering with TG 3 please contact • John. Doe@timesgroup. com • +91 98100 12345