Team Winner INNOVATION PROJECT PLATFORM CONVERGENCE MOBILE PHONE

Team Winner INNOVATION PROJECT PLATFORM CONVERGENCE MOBILE PHONE Robert Ascough Eddie Chan Richard Cheng Li Eric Rubinfeld Harvey Twomey 2009966104 2002951849 2009973688 2009973884 2009973377 12 th June 2010 – PMBA 6004 Class B

The issues… From our research findings: 1. Many people now carrying more than one phone a. Especially business people traveling overseas, one phone for their home country number and one for a “Local” number in the country they are visiting. 2. Carrying multiple phones means carrying multiple accessories. “One in four Brits carry multiple mobile phones” Chargers/Spare batteries a. b. Headsets Source: Mobilephoneshop. com, UK’s largest Online Phone Outlet 3. Many want access to all the cool applications across different platforms. But have to manage this across multiple phones. 4. Many want the “Coolness” of an i. Phone but also need to have the practicalities of an Android based phone. Source: Peer to peer groups, relatives and multiple web articles

And there is more… The application war. Both Apple and Android are fighting this battle hard. First Quarter 2010 Android applications outsold those for Apple OS in the US. * But consumers have to decide which they prefer or they have to have both an i. Phone and an Android based phone if they want access to both platforms applications. *NPD Group – Mobile Phone Track Report

The Thought Process Identify the problem Brainstorm possible solutions Produce concept to gain Feedback Is the solution applicable and workable Yes No then revise Produce Prototype Refine Concept

Deriving a solution We see 2 possible viable solutions: Dual Boot system on a single phone. Linux based running “Boot Camp” that allows both Android and Apple OS to run on i. Phone Platform. Although this would be a cheaper solution, the major drawback is having to turn off the phone to reboot ever time you want to change OS. Parallel Hardware: 2 Full sets of i. Phone based hardware in a single phone package. Allows both Apple OS and Android OS to be run concurrently without rebooting.

Pros and Cons Boot Camp Dual Hardware Pros Cons Cheaper Have to reboot Concurrent Larger Phone Smaller Phone Non-Concurrent Faster More Expensive Easy to implement Slow to use More processing power Less flexibility More flexible Still only a single phone Dual Sim – 2 Phones Our choice is to go with the Dual Hardware because: 1. It is more convenient for the user – 2 phones in one package. 2. Although a higher price it will still be comparable to having 2 phones, and definitely cheaper than 2 phones and a Blackberry. 3. Concurrent operation allows users to switch back and forth between OS’s by a button press, no rebooting required.

The Apple Pitch This may be a hurdle for our idea: Would base off Apple Platform Purchase hardware and pay royalty for the OS. Benefits to Apple Greater sales of the i. Phone platform. Potentially grab sales from consumers who may initially only consider an Android based phone. Co-Marketing with Google - collaboration to push out Symbian, Blackberry and Microsoft.

The Prototypes Micro SD Android Screen Dual Sim Dual Screen i. Phone Screen Keyboard Version – Target Hardcore Business Users

The Prototypes Extra depth allows for larger and replaceable Battery pack. Replaceable Battery Android Mode Using Touch Keys ~19 mm deep Double 4 G, but only 6. 3 mm More than i. Phone 3 G Non Keyboard Version – Target casual users/ apps gamers

Summary Solution addresses a common problem affecting many consumers. Technologically feasible – Only caveat would be Apple’s participation. A 4 chip produced by Samsung – Compatible variants available no need to buy from Apple (Cortex A 8). But licensing Apple OS may still prove challenging. Switch platforms – Consider Android with Symbian, MS, Linux etc… Future technology make device, cheaper and smaller. Next Generation Mobile CPU’s – Dual Core maybe eventually Quad Core. Improved battery technology – Smaller size. Possible OS dominance may occur. Migration to just one OS. But our technology could still remain simply as a dual phone.

The Launch Party… I met him on the class Wiki…