TATA Steelium TATA Astrum Focus Group Discussion 16

TATA Steelium & TATA Astrum Focus Group Discussion 16 th March’ 13 at Hotel – The Fern Residency, Chandigarh on 28/09/2013 Bhagwati Steel Sales Chandigarh

Brief on event We have organised the Focus Group Discussion to our Steelium & Astrum customers on 28/09/2013 evening at Hotel The Fern Residency followed by cocktail & dinner. Customer from selected segments were invited to the forum. 12 customers attended the event. The session was started with highlights of events by Mr. Harshender Garg – Sr. Sales Manager 16 th March’ 13 followed by presentation on TATA Astrum & TATA Steelium by Mr. Vivek Vardhan – PAG Manager Ludhiana. The presentation covered all topics like slab casting, Hot Rolling & Cold Rolling process, TDC & TPRs etc. Customers actively participated by raising their questions on various processes. The same were addressed by PAG Manager, Sr. Sales Manager & distributor to the full satisfaction of customers. The highlights were as under : 1. Good branding at venue with TATA Steelium & TATA Astrum. 2. Presentation on process of steel, various stages and exercises carried out by TATA Steel to provided best suited material to customers as per their application. 3. Customers understanding on TDC & TPR 4. Customers sharing their growth & happiness associating with TATA Steel 5. Thanks giving & token for participation to customers The event concluded with discussions during cocktail & dinner.

Steelium & Astrum branding at venue

Guests assembling at venue

Start of session - brief on Focus Group Discussion by Mr. Harshender Garg – Sr. Manager Sales Chandigarh

Mr. Vivek Vardhan – PAG Manager Ludhiana starting his presentation on TATA Astrum

Presentation in progress

Customer asking about TDC & TPR, Sales Manager, PAG & distributor explaining to customer

Customer sharing their happy experience & growth in association with TATA Steel

Customers in discussion with Sales Manager, PAG Manager & Distributor

Cocktail & Dinner in progress

Token of participation to customers

Thank you