TASK RABBIT in GERMANY Groupe 6 Jason Choi

TASK RABBIT in GERMANY Groupe 6 Jason Choi Matt Hartmann Morea Pollet Vanessa Besset

Market trend

I/- Market Potencial a. Environmental trends �There about 20 to 50 (max) tasks per day. Let's say 25 assigned on average. �Task. Rabbit's commission charge is around 15% �Leah Busque « We're ready now to expand out on a global scale. So we are looking at cities not only across the United States but internationally as well. What we're really doing is disrupting a global labor market. And so we are really focused on using this now larger round of funding to continue our vision to drive that. »

b. The Demand in our industry �A service related to the demand �High work pressure in Germany �The number of Start-up grow constantly : 11, 000 new businesses in 2007 = more than 100, 000 new jobs in the last ten year �Increase of the service businesses in Germany

c. Market entry barriers

d. Standards and regulations �Check the background of the Task rabbit employees.

II/- SWOT analysis � Strengths � Succesful image brand in the USA �Fast growth and expension in the world �Succesful partnership with social network ( facebook, Linkedin. . ) �The success leads to financial supporters (Shasta Ventures, Lightspeed Venture Partners, Baseline Ventures, Shervin Pishevar, and 500 Startups) : total funding of 38 millions � Weakness � Each individuals change and may change the quality of the services they provide � Opportunities � Threat � Competition : zaarly. com

III/- Buyer analysis a. The target customers

b. Customer demographics

The population is making increasing use of the internet. In the first quarter of 2010, 75% of the people aged ten years and over used the internet.

c. Customers needs

IV/- Conclusion a. Business objectives

b. Our plan LBM Marketing � Social network : Youtube, Facebook, Twitter, Linked. In � Smartphone applications � Self-marketing postcards � The power of words from mouth marketing � Advertisement in Public places ( school, Public transportations. . ) � Television marketing – the most popular! « From social networks to service network »

c. The profit goals

Why should you buy our service ?