Target Halie Mc Kenzie Lauren Millen Colleen Mescher

Target Halie Mc. Kenzie, Lauren Millen, Colleen Mescher, Elizabeth Miller, and Kyle Mcguire Halie Mc. Kenzie

History Ø 1902 - Dayton Dry Goods Company began Ø 1960 - The Dayton Company opened up a discount-store which they named Target. Ø 1968 - change of the Target logo: 3 red dots and 3 white circles to 2 red and 1 white circle

1989 - Officially made itself a national retailer 1994 - The store motto was changed to “expect more, pay less” 1995 - The first Super Target opens which contains a grocery store for the convenience of one-stop shopping. 2000 - The Dayton Foundation became The Target Foundation

Firm Identification o. Number of stores: 1699 in all states except Vermont, also 1 in the District of Columbia o. Number of employees: 351, 000 “Expect more: P ay o. Symbol: Bullseye, Bullseye Dog: Spot o. Annual Revenue: 64, 948. 00 o. Annual Profit: 19, 182. 00 less. ”

Visual Depiction ›Bright red coloring and “target” symbol is simple yet very distinguished, which is what makes it such a good logo for this store. When one sees a “target” symbol, they automatically think of that word which just so happens to be the name of the store. skimming through Sunday paper adds. ›The red color scheme is prominent throughout the interior of the store as well with signage, associate uniforms, carts, aisle shelving, etc. ›They use all three types of signage and promotion within the stores: category signage, promotional signage, and point-of -sale.

▪ The layout of the store makes it convenient and very easy to maneuver through. Signs are all around to point you in the right direction, as well as a helpful staff. ▪Fitting rooms are fairly large with many rooms to choose from. • Store isn’t a “warehouse-feel” not too harsh of lighting, may make customers feel more relaxed which leads them to spend more time in the stores which then leads to more sales.

Positive Target st ore open ed in Col Many pe umbia H ople who eights in live in th “big box 2002. at comm ” store in unity fea terfering and were red the w ith their worried town’s ch about in creased t arm raffic.

NEGATIVE a d a h. p r o C t e g r a T a t o s e n n i e t i M s , b s e i l w o r p i a e he n t n e i s u M a e c h e b T � m e h t t s n i a. g d a n i d l e b l i f e r t i a u o h w laws e l p o e p o t e l b i s s e c was inac

T C U D O R P o. Discount Store o. Not a one-stop shop o. Greater breadth (variety) vs. depth (assortment). A lot of variety, but lack in assortment. Ex) toy store. o. Sells numerous categories of merchandise, does not focus on selling items in one specific category o. Major departments include: photography, pharmacy, gift registration, bed/bath, food, health and beauty, electronics, office/school supplies o. Aim to sell more fashionable clothing and accessories for lower prices, seeming to be decent quality.

Place o. Very uncommon in shopping malls but may be located by convenient strip malls or shopping plaza o. Usually a free standing store o. Placed strategically so that the competition nearby is complimentary (Ex. ) Pittsburgh’s Giant Eagle

Strategy: Target prices are a little more expensive however the service is a lot better at Target stores and the people there are more helpful. Price Matching : Target stores nationwide will match advertised prices from competitors on identical items in local markets, assuring guests that our products are priced right.

Promotion Ads : Target offers many different ads throughout local newspapers and online. They also offer holiday catalogs and other various deals throughout the year on selected products. Club Wedd: This is the bridal registry that Target stores launched in 1998, to bring in more business for the “wedding season”. Partnership: Target is a proud partner with Coca. Cola as well as a sponsor for the renovation of the Washington Monument and a sponsor of the show “Survivor. ” P

DEMOGRAPHICS o 80 -90% are women o 38% have children o Middle class, higher income level o Medium income level is $55, 000 o Median age is 46 o 46% of Target shoppers ohave graduated from college

Psychographics →busy lifestyle → want higher quality for a lower price →conscience shoppers

COMPETITORS

Top Ten Reasons Target is better: 1. Crime 2. Target doesn’t destroy small towns 3. Pricing 4. Class of people 5. Employees 6. Customers 7. Cleanliness 8. Parking Lots 9. Atmosphere 10. Aisles

In The News • 5, 000 New job opportunities • Illegal Alien costume

QUIZ Who is Target’s biggest competitor? A. B. C. D. E. Petland K mart Wal-Mart JC penny’s Wet Seal

• • Works Cited Google Finance. Thomson Reuters. Web. 27 Oct. 2009. <http: //www. google. com/finance? q=NYSE: TGT&fstype=ii>. Target: Company: Our History. Target, 2008. Web. 22 Oct. 2009. <http: //sites. target. com/site/en/company/page. jsp? content. Id=WCMP 04 -031697>. (The Washington Post “Neighborly Introductions” By: Ylan Q. Mui; Washington Post Staff Writer. – Monday, March 3 rd, 2008) http: //www. lexisnexis. com/us/lnacademic/auth/checkbrowser. do? rand=0. 9804460661 429577&cookie. State=0&ipcounter=1&bhcp=1 • (“CLASS-ACTION LAWSUIT BROUGHT AGAINST TARGET. ” By: Marilyn Patal. Journal of Visual Impairment & Blindness; Oct 2007, Vol. 101 Issue 10, p 663 -664, 2 p) • • • http: //web. ebscohost. com/ehost/detail? vid=5&hid=113&sid=a 63 cb 06 a-9 b 62 -4 dc 89 cd 520 e 1 bcefcde 6%40 sessionmgr 111&bdata=Jn. Npd. GU 9 ZWhvc 3 Qtb. Gl 2 ZQ%3 d%3 d#db=a 9 h&AN=27426915#db=a 9 h&AN=27426915 Target's Unique Guest. Target, 2009. Web. 02 Nov. 2009. <http: //pressroom. target. com/pr/news/community/other-community/targetguests. aspx>. http: //hbswk. hbs. edu/archive/4319. html • http: //www. learnmagictricks. org/Teaching/Target. Marketing. Plan. doc • • • http: //www. hoovers. com//free/co/burn. xhtml? ID=10440&cm_ven=PAID&cm_cat=GGL &cm_pla=CCM&cm_ite=target_competitors http: //steve-olson. com/10 -reasons-target-is-better-than-wal-mart/