Target Audience Profile Lauren Alger Target Audience Profile

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Target Audience Profile Lauren Alger

Target Audience Profile Lauren Alger

Target Audience Profile -My magazine will be targeted at a unisex audience, however I

Target Audience Profile -My magazine will be targeted at a unisex audience, however I expect males to read it more often due to research into the magazine ‘NME’ showing that more males than females read their magazine. -It will be aimed at people aged 16 -30 (teenagers and young adults) that are interested in rock and alternative music and going to festivals/gigs or are passionate about their music. -People that are interested in all type of rock music e. g. alternative rock, indie rock and electronic rock. -My magazine will be targeted at mainly a British ethnicity as the magazine will be written in English, however a range of bands from different places will feature in the magazine e. g. American bands. -The socio-economic status of the people that my magazine will be targeted at will primarily be groups C 1, C 2 and D. This is because all of the people will this status will be earning enough money to afford my magazine as well as have the time to buy and read the magazine. Somebody from an Upper Middle Class group who has a highly managerial or professional job may not have the available time to buy and read my magazine. Also, somebody with a professional status is likely to be older and more experienced and therefore less likely to listen and be interested in the rock genre of music. They may not be interested in keeping up to date with music as they have a busy life style.

-The male and the female above are two typical readers of my magazine. They

-The male and the female above are two typical readers of my magazine. They will enjoy the rock genre but mostly the alternative/indie twist on rock music. They love listening to unique songs with different tones and sounds and are interested in new music and upcoming bands/artists before most over people due to their passion for music. -These people may have a part time job whilst at college or university, or have a skilled job such a plumbing, maybe even a semi-professional job such as a student doctor. However, whatever job these people have, they can afford to buy my magazine and have the spare time to do so. They don’t have very busy lifestyles, they have a lot of free time. -These people spend their money on the latest clothes, getting tattoo’s as this is typical of people who listen to the rock genre and also investing in the latest music whether it be online downloads which is quick and easy or going out and buying cd’s/vinyl to express their passion for the music/artist. -The type of films they may have watched recently could include action adventures that are action packed or horrors for the thrill as these people like to take a risk and they enjoy a good adrenaline rush and entertainment. -Their hobbies may be that they’re in a band of their own, they sing/dance or they are creative and like art, fashion or even photography. These people like to express themselves through