Tara HaughtonRosso Solini Tara Haughton 16 year old

Tara Haughton/Rosso Solini

Tara Haughton • 16 year old Tara Haughton is the Designer & • • CEO of the Rosso Solini brand, this product is as a result of the school TY Enterprise project. Tara has 5 brothers and is now a 5 th year student in Cross & Passion Collage Kilcullen Co Kildare The story of Tara’s success is now widely used in school’s & Collages as part of the business curriculum programme

Tara Haughton

Rosso Solini FYI • Rosso Solini Secret Soles are the first product within • • the range and have been in production since Sept 2010. Rosso Solini is a loose translation from Italian to English for red sole Rosso Solini is a reg trade mark Total sales of over 100000 units Multi award winning product Export sales to over 23 countries New products in development Made in Ireland 100% recyclable

Awards • Tara is the winner of the 2011 Kildare enterprise • • award Overall Winner 2011 Enterprise Award Leinster Winner Ulster Bank Business Achievers award 2012 Ulster Bank Business Award all Ireland Judges Achievement Award The Sean Lamass Enterprise Award presented by Enda Kenny 2012

Rosso Solini Associates • Tara & Rosso Solini are the face of the 2012 • • Ulster Bank Enterprise Awards The 3 M Logo is now an agreed feature on all Rosso Solini products worldwide (3 M are in the top ten manufacturing companies worldwide) Rosso Solini has received funding from the Kildare County Enterprise Board

Product “Single sole” (SS) • The single sole is designed as a refill for people that have • • • used the product or for people that want to try the product The pack contains 1 pair of soles (FYI colour contents are on the front of the pack) fitting instructions and Polly bag with euro hook The product has been designed to hang on a euro hook or to be displayed near the checkout The single sole is light and is designed to fit into a standard envelope and will post for standard postal charges making it a perfect product for retail or inter-net sales Available in the full Rosso Solini design & colour range Local language designs available on request Sold in single colour/ design packs of 12 units

Product “Single sole” (SS)

Product “Single sole with knife” (SK) • The single sole with knife is designed for people that want • • • to try the product we see this product as an impulse purchase The pack contains 1 pair of soles (FYI colour contents are on the front of the pack) fitting instructions, cleaning wipe and safety trimmer The product has been designed to hang on a euro hook or to be displayed near the checkout This product is light and is designed to fit into a standard envelope and will post for standard postal charges making it a perfect product for retail or inter-net sales Available in the full Rosso Solini design & colour range Local language designs available on request Sold in single colour/ design packs of 25 units on special request we can mix the colours of the 25 units

Product “Single sole with knife” (SK)

Product “Multi pack 3 pairs” (PP) • The multi pack contains 3 pairs of soles and is the. biggest seller • • • within the range, we see this product as an impulse purchase and also as a gift purchase The contents include 3 pairs of soles, a cleaning wipe and a safety trimmer The product has been designed as a high end product and we feel this shows in the packaging and the design of this product We have taken great care with the design of this product as it fits into a standard letterbox or mailbox allowing the product to be delivered even if the customer is not home Available in the full Rosso Solini design & colour range Local language designs available on request Sold in single colour/ design packs of 20 units on special request we can mix the colours of the 20 units within the carton and also within the pack

Rosso Solini 3 pack (PP)

Rosso Solini 3 pack (PP)

3 pack (PP) Arabic White Label

Rosso Solini 3 pack (PP) Auz

Glitzsolini Glitter Sole • Unique New Product bringing the 3 Dimensional effect of glitter to your sole for the first time as a DIY Kit • Very easy to use no messy glue, as we use a new class 1 Medical tape to stick to your shoe. . • In 6 exciting colours, and comes in kit form with all the required tools needed.

Glitzsolini Glitter Sole

New Product (Shoe Tattoo) • Contents; • Two tattoo designs to choose from • Three pair s of shoe tattoos • A; Left and right long Tattoo for the outside of • • • the shoe B; Two heel tattoos C; Two toe tattoos One Set of instructions printed to the reverse of the outer pack Polly bag with built in Euro hook Active bar code Can be branded with your contact details, logo etc

New Product (Shoe Tattoo)

USP • Corporate look for the product range • Funky Female, Fashion • Birthday gift, Holiday gift, • Mix and match to an outfit or event etc • Recycle your fashion pieces • Internet sales • High street retail the list goes on

Customer Profile • The customer profile is as diverse as the product and is broken down as follows • 25 to 35 = 33% • 18 to 24 = 24% • 35 to 45 = 18% • Men account for 10%

In The Media

Social Media • Website www. rossosolinishop. com • New website under development for release end May 2012 • Facebook Rossosolini & Twitter • Coco Perez, Huffington Press • Elle NL and Vogue NL • Style News, Shoe TV • RTE, TV 3

POS • POS Counter stand • 1 Branded Clip Strip • 2 Counter stand • 3 handouts and posters • Custom POS by consent

Why get involved? • • • Unique product and story Short product turnaround time White label and custom designs Exciting new products in development Global potential Impulse purchase Great profitability Local market affiliate programme available Sign up for your local market before someone else does!

Logistic Partner • Moran Freight Services are the logistic partners • • for Rosso Solini and are based in south county Dublin Vincent Moran is the MD and has proved to be a true professional in responding to the varied needs that Rosso Solini has had over the last year. FYI MFS are the logistic partners for LG Electronics, Samsung and Honda to name but a few!

Final word from Tara • The Future is bright for Rosso Solini and now is the time to look at your market and join in • Many thanks for your time and we hope you enjoyed the story so Far. . • A Pair of Shoes can change your life “Just Ask Cinderella TARA…xxxx” • We will now have some questions. .