Tampa Bay Technology Leadership Association February 14 2008

Tampa Bay Technology Leadership Association February 14, 2008

Mauri Martin and Jennifer Stolzenbach

Mauri Martin is a senior majoring in Management Information Systems in the John H. Sykes College of Business at the University of Tampa. She is from Belize. Her interests include crew, cycling. Jennifer Stolzenbach is a senior majoring in Math with a Math Programming minor at the University of Tampa. Her interests include programming, virtual worlds and reading.

• Computer-based simulated environment • Its users interact via avatars • Usually portrayed in the form of two or threedimensional graphical representations • Allows for multiple users • Two basic genres: § Gaming § Social Networking

Nicktropolis Playdo Runescape Scions of Fate (Yulgang) Active Worlds Second Life Alpha. World Second Life for Teens Barbie Girls Sora City BOTS City of Heroes / City of Villains Star Wars Galaxies Citypixel Club The Manor Penguin The Palace Coke Studios The Sims Online Cybertown There Dark Age of Camelot Tower. Chat Disney's Toontown Traveler Disney's Virtual Magic Kingdom Ultima Online Dofus Virtual Ibiza Dreamville Dubit Virtual Magic. Kingdom Entropia Universe Virtual MTV Eve Online Ever. Quest / Ever. Quest II Virtual World of Kaneva Faketown Final Fantasy XI: Online Voodoo Chat Gaia Online VP Chat Gala. Xseeds v. Side Guild Wars VZones Habbo Hotel Webkinz World Hi. Pi. Hi Westward Journey II / Fantasy Knight Online Legend of Mir II / Legend of Mir II Lineage / whyrobbierocks. com Lineage II Whyville Lord of the Rings Online: Shadows World of Warcraft Maple. Story Worlds. com Mokitown Moove Xivio MU Online Yohoho! Puzzle Pirates Muse

• Second Life is a 3 -D virtual world entirely created by its residents • Members assume an identity (avatar) • Opened to the public 2003 in • It has grown rapidly • It is inhabited by millions of residents from around the globe

• Hotels (e. g. Starwood) • Schools (e. g. Harvard law school) • Government (e. g. NASA) • Businesses (e. g. H&R block) • General public

• • Communication Free/low cost to user Fun Easy to understand • • Violence Addictive Adultery Sexual content

ü Internet Connection: High speed Cable / DSL § Sufficient bandwidth too! ü Operating System: XP or Vista, Mac OS X 10. 3. 9 or better, modern 32 -bit Linux environment is required. ü Computer Processor: 1. 5 GHz (XP), 2 -GHz (Vista) 32 - bit (x 86) or better ü Computer Memory: 1 GB+ ü Video/Graphics Card**: § Nvidia Graphics § Ge. Force Go § ATI Graphics

Raymond Papp and Erika Matulich

Dr. Erika Matulich is an associate professor of marketing and director of the Master of Science in Marketing Program at the University of Tampa. She is also a Professional Certified Marketer and is certified in online instructional design. Her industry experience includes online treasury workstation development, network engineering, web-based survey design, and e-commerce. Her teaching and research interests include marketing technologies and technological business strategy implementation. Dr. Raymond Papp is an associate professor in the Information Technology and Management department in the John H. Sykes College of Business at the University of Tampa. His research interests include Strategic Alignment, IT for Competitive Advantage, Distance Learning, and Pedagogical Issues in IT. He has published in numerous peer reviewed journals and presented at national and international conferences. Dr. Papp has worked as a computer programmer, senior analyst and management consultant and continues to maintain a consulting practice where he specializes in management consulting, strategic use of IS, & personalized training.

ü Increased awareness and presence of businesses ü Richer learning environment ü Increased interest from students ü Matches students’ technology interests and need for social networking ü Can be used as an innovative marketing tool ü Exposure to students to a different medium of learning

ü Users with incorrect hardware not able to use Second Life ü Excessive bandwidth needs ü Maintaining land bought in secondlife. com costs money and skilled manpower ü Learning curve involved leaves many students and professors frustrated ü No responsibility for online harassment, sexual encounters, stalking, and assault ü Not all users enjoy learning in virtual worlds

• • • State Universities of: New York Minnesota California Pennsylvania Ohio Texas Illinois Iowa Indiana Idaho • • Harvard Stanford Duke Notre Dame Columbia Clemson Bradley …and many more!

• • • Virtual Teaching Virtual Classes Campus Tours Recruiting From colleges to companies…

• Simulations – Historical Reenactments – Business Role Playing – Architectural Design / Engineering – Arts: Museums, Concerts, Plays • Lectures, Course Materials • Group Interaction

ü Classrooms in Second Life give students a hands-on experience in the related field, encourage more participation & exchange of ideas in a more casual, relaxed environment.

ü Campus Tours: virtual campuses that replicate the real campus or are an entirely new virtual campus Boise State

ü Recruiting Information Sessions: admissions counselors can hold virtual information sessions for prospective students ü Interviews in Second Life: § Recruiters are conducting internship interviews in Second Life

• Communication- global users • Branding- companies use SL to develop their brand • Advertising- used for events and business • R&D- prototyping for business such as hotel • E-Commerce

Jonathan Reichental

Jonathan Reichental Dr. Jonathan Reichental has 18 years of experience in the IT industry. He has worked with many Fortune 500 companies and has spent the last 12 years with Pricewaterhouse. Coopers. Currently, Dr. Reichental is focused on IT strategy and innovation. He lectures often on a range of technology subjects and has addressed audiences such as Harvard Business School, MIT, Information Management Forum, and the Conference Board Council of CIO Executives. He has a Ph. D. in information system as well as several other IT-related degrees.

• • $7 billion net revenues 2, 100 Partners and 28, 000 Staff 72 offices in 34 states Primary services are within Assurance, Tax, and Advisory • Clients include 75% of US Fortune 500 • Third largest privately owned organization in the country

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By 2012: • Virtual Worlds may well be as important as Web is today • 80% of Fortune 500 will participate in virtual worlds • 50% of large enterprises will have a virtual world presence

• Virtual worlds vendor revenue approximately $500 m last year • C 2 C transactions worth ~$550 m last year • 13% of European youth engaged in virtual worlds

• • • Subject matter acquisition Experimentation Marketing e. Learning Commerce (To expand rapidly within 2 years)

ABN AMRO H&R Block NPR Warner Bros Music Adidas Harvard Law School Penguin Weather Channel Amazon IBM Philips Wells Fargo AMD ING Pontiac/GM Wired Magazine American Cancer Society Intel Reebok Xerox BBC i. Village Reuters Yahoo Best Buy Kraft Food Scion BMW Major League Baseball Sears Microsoft Mazda Sony Circuit City Mercedes Benz Sprint Cisco Microsoft Sun Microsystems CNET MTV Thompson NETg CNN NASA TMP Worldwide Coca-Cola NBA Toyota Comcast NBC Vauxhall Dell Nissan Visa Europe

Thank You! Questions?