TALK LINK We TALK through all the communication

Our Proposition we VALUES the Communications in which we know how to link the

1. Our solid background… The 1 st and the only 1 Certified Google Analytics

How we can assist you ? Copyright and Proprietary © 2010 Talk Link

Wooz. in Viral Mail Activation Branded Games Mobile Mkt. Industry & Governement Response Center

2. Our Public Relations 1. 0… At its core, Public Relations revolves around this

Where you can apply PR for your company? Union Managem ent Policies and regulation

Why Talk Link for your PR? With our good relations with journalists, media and

Copyright and Proprietary © 2010 Talk Link

It’s all about Socialnomics! Social media has created a fundamental shift in the way

PR in this new era needs to be focus on LISTENING in order to

4. We Take A Strategic Approach To Solving Business Problems. Our strategic approach to

We create PR Tools to LISTEN & TALK in order to delivering the right

TALKright ™ for Digital PR Copyright and Proprietary © 2010 Talk Link

TALKright™ for PR 1. 0 Situation Analysis Client’s Sales & Marketing Plan Creative Strategy

Young Generations THE NET-GENERS The net geners are characterized by their: High digital literacy:

6. We’re Results-Driven And Focused On Metrics. ROI OUTCOME BEHAVIORAL IMPACT Behavioral Change ATTITUDINAL

Our TALKsmart ™ Measurement… TALKING AUDIT Copyright and Proprietary © 2010 Talk Link

Be Alerts! Google Alerts are emails sent to you when Google finds new results

Be Updated! Monitoring on media coverage and public conversation within 24 hours Copyright and

The Clients Copyright and Proprietary © 2010 Talk Link

Twestival Jakarta: Indonesia untuk Dunia Copyright and Proprietary © 2010 Talk Link

Acer: Listen – Responds - Improve Copyright and Proprietary © 2010 Talk Link

Acer: Listen – Responds - Improve Acer ID is a blog dedicated as an

Acer: Listen – Responds - Improve SOME-RC, an online response center is assign to

What is it? Special Tab in Acer Page that dedicated to have a responsive,

East West Seed Indonesia: Sahabat Para Petani Indonesia • Media Trip to PT EWSI

The Coverage Copyright and Proprietary © 2010 Talk Link

Activity Summary PT East West Seed Indonesia Press Conference Date : Wednesday, 16 June

OCSP: The Orang Utan Conservation • • 4 days media trip to Bali 2

OCSP: The Orang Utan Conservation Copyright and Proprietary © 2010 Talk Link

Guinness: Engage Them! Guinness is trying to capture the heart of a younger drinker,

Guinness: Engage Them! Copyright and Proprietary © 2010 Talk Link

Guinness: Engage Them! The result is, within a year, the conversation related to Guinness

AHA: Crazy Awareness The online activity is to spread the Key Message and AHA

Event: Support the Hype Make sure that the activity is virally spread, within just

Pandji Pragiwaksono: The Voice of Indonesia Copyright and Proprietary © 2010 Talk Link

• Press Conference of “Free Lunch Method” and “Merdesa” Album • 30 November

Sunlife Financial: Shariah • Media Placement & Radio Talkshow • December 2010 • 4

Fujitsu LIFEBOOK ‘WORK. LIVE. PLAY’ Press Conference Date : Thursday, 9 December 2010 Time

The Clients Fujitsu PC Asia Pacific Copyright and Proprietary © 2010 Talk Link

7. We are THE HAPPY FAMILY. Ria Ariyanie Founder (Owner) - Managing Director •

More than 10 years experiencing on Internet World. Over 5 years proven expertise in

Anantya Van Bronckhorst Co-Founder (Owner) – Partner ‘Over 5 years proven expertise in communication

Rahman Ibrahim (Ibe) Business Manager Fadillah (Ellie) Yuliasari PR Executive Henny Purwaningsih Monitoring Yeni

we TALK we LINK Copyright and Proprietary © 2010 Talk Link “We TALK through

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TALK LINK We TALK through all the communication LINK

Our Proposition we VALUES the Communications in which we know how to link the channels where we talk directly to public as well as through media in all kind while we also listen on what they say Copyright and Proprietary © 2010 Talk Link

7 Things To Know About Talk Link.

Wooz. in Viral Mail Activation Branded Games Mobile Mkt. Industry & Governement Response Center TV Branded Mobile Phone Sites Radio Online media Newspaper Twitter Banner Ads Blogs Facebook Gowalla Foursqaure

2. Our Public Relations 1. 0… At its core, Public Relations revolves around this universal truth: people act based upon their perception of facts. By managing, controlling, or influencing people's perceptions, Public Relations hope to initiate a sequence of behaviors that will lead to the achievement of an organization's objectives. When those in public relations successfully create, change, or reinforce opinion through persuasion, their primary objective is accomplished. Copyright and Proprietary © 2010 Talk Link

Where you can apply PR for your company? Union Managem ent Policies and regulation s Media KOL Public Engageme nt Public Relations Program: RUPS, CSR, Press Conference, Media Briefing, Media Gathering, Visit to Media, Media Visit, Media Trip, Clinics, Media Training, 1 on 1 interview, Media Monitoring, Media Analysis, Communities Relations, etc Copyright and Proprietary © 2010 Talk Link

Why Talk Link for your PR? With our good relations with journalists, media and Government, we will connect and assist you with them to gain maximum exposure and coverage in all type of media; print, electronics and online Copyright and Proprietary © 2010 Talk Link Together with you, we will assist you in providing the Strategy to create your Communication Program

3. Our Public Relations 2. 0… Why you need Digital PR? Brand Collection of Experience & Associations across all forms of Interactions Consumers Basic Expectations Trust & Competence 2. 0 Landscape Consumers trust Copyright and Proprietary © 2010 Talk Link people like them

everywhere

It’s all about Socialnomics! Social media has created a fundamental shift in the way we all communicate. In the process, we sometimes lose media, develop new media and in some cases see traditional media adapt to the new sociology and technology. Source: www. socialnomics. com Copyright and Proprietary © 2010 Talk Link

4. We Take A Strategic Approach To Solving Business Problems. Our strategic approach to solving client business problems is called TALKright™ is our specialized PR tools that will maximized client strategic communication solutions. Copyright and Proprietary © 2010 Talk Link

TALKright™ for PR 1. 0 Situation Analysis Client’s Sales & Marketing Plan Creative Strategy Plan Executive Summary DISCOVERY STRATEGY Setting PR Objectives Determining PR Strategy: Key Messages, Target Audiences, & Communications Contents THE INTERNAL PROCESS INTERNAL Improvement Spokesperson defining + Training Information flow + approval system Selecting PR Tools THE EXECUTION PROCESS Media Relations Copyright and Proprietary © 2010 Talk Link CSR & Government Relations Media Coverage Tie-in Promo Program

Young Generations THE NET-GENERS The net geners are characterized by their: High digital literacy: It is a generation of people who have been born and/or brought up when most of the digital devices are available e. g computers, internet, i. Pods, etc Connectedness and socialization: It is in this generation that the connectedness between peers, especially using online social software and sites (myspace, facebook, Hi 5, Graduates. com, tagged etc). Multitasking: They can been seen doing an assignment, chatting with friends on IM, view friends profile online among other things at the same time. Consumption and production of digital information: Being born in the age where Web 2. 0 is the net buzzword, net geners not are not only Copyright and Proprietary © 2010 Talk Link passive recipients of information, but also they

6. We’re Results-Driven And Focused On Metrics. ROI OUTCOME BEHAVIORAL IMPACT Behavioral Change ATTITUDINAL IMPACT Perceptual Change CONTENT DRIVERS & CONTACT MESSAGE EFFECTIVENESS CHANNEL EFFECTIVENESS Recall and Relevance Exposure and Influence Copyright and Proprietary © 2010 Talk Link

Be Alerts! Google Alerts are emails sent to you when Google finds new results -such as web pages, newspaper articles, or blogs -- that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to: find out what is being said about their company or product. monitor a developing news story. find out what's being said about themselves. Copyright and Proprietary © 2010 Talk Link

Our Projects 2010

Acer: Listen – Responds - Improve Acer ID is a blog dedicated as an information center that could easily access, containing all the PR message and infusing friends of Acer (blogger), review and also Dr Acer to answer questions. Copyright and Proprietary © 2010 Talk Link

Acer: Listen – Responds - Improve SOME-RC, an online response center is assign to cater the needs of 24/7 answers and complain handling. We spot problems, respond to it and improve the sentiment of the brand users/followers. Copyright and Proprietary © 2010 Talk Link

What is it? Special Tab in Acer Page that dedicated to have a responsive, and also monitor if there is a problem persist from the end-user perspective Main objectives: Maintain the positive or neutral sentiment towards the brand Copyright and Proprietary © 2010 Talk Link

East West Seed Indonesia: Sahabat Para Petani Indonesia • Media Trip to PT EWSI seed farm at Purwakarta • Press Conference • 1 on 1 interview • 13 media joint • PR Value: Copyright and Proprietary © 2010 Talk Link Rp 335, 100, 000

Activity Summary PT East West Seed Indonesia Press Conference Date : Wednesday, 16 June 2010 Time : 09. 00 – 11. 30 WIB Venue : PT East West Seed Indonesia Total Media Attendance: 13 media 16 media invited to the event 13 media confirmed their attendance Agenda: 07. 30: Media departed from Bandung 09. 00: Media arrived at PT East West Seed Indonesia, Press Conference 09. 45: Media plantation visit 10. 30: Interview with Dirjen Holtikultura Departemen Pertanian 10. 45: Media visit to the Celebration of the 20 years PT East West Seed Indonesia Copyright and Proprietary © 2010 Talk Link 11. 30: Media departed to Bandung

Guinness: Engage Them! Guinness is trying to capture the heart of a younger drinker, so engaging activity that is relevant to the PR message is a must. Several of the activity done is by having an engagement in social media (Facebook and Twitter). Augmented Reality, FB application and others. Copyright and Proprietary © 2010 Talk Link

AHA: Crazy Awareness The online activity is to spread the Key Message and AHA concept. During activity, in just 7 weeks period, we gained total 33. 000 photo entry and also key message push in Twitter from followers as many as 70. 00 tweets. Copyright and Proprietary © 2010 Talk Link

Event: Support the Hype Make sure that the activity is virally spread, within just 3 weeks before and during the activity Java Jazz could gain 5. 000 fans without prior ads. The same thing happen to Indonesian Idol twitter and also IIMS. The true essence is to make sure the crowds give attention to the event and generate much needed buzz. Copyright and Proprietary © 2010 Talk Link

• Press Conference of “Free Lunch Method” and “Merdesa” Album • 30 November 2010 • 20 media attended • PR Value: Rp 576, 810, 000 (as per 21 December 2010 – still continuing) Copyright and Proprietary © 2010 Talk Link

Fujitsu LIFEBOOK ‘WORK. LIVE. PLAY’ Press Conference Date : Thursday, 9 December 2010 Time : 11. 30 – 14. 30 WIB Venue : PISA CAFÉ & RESTO Mahakam, Jakarta Indonesia Total Media Attendance: 40 media, 51 journalists 50 media invited to the event 36 listed media 4 unlisted media News Value as of 28 January 2011: Rp 323, 739) – still continuing Copyright and Proprietary © 2010 Talk Link 2, 751, 778, 500 (US$

Our Projects 2011

Fujitsu PC Asia Pacific Brand Produk Project SOW : Concept and consultancy Communication infrastructure and news bureau Media relations management Supervision and arrangement (event management) for all media driven events Content coordination, concept & supervision for radio talkshows and advertorial in print media Monthly and activities report (media event reports) for media coverage (media monitoring) including competitor analysis Crisis Management : Fujitsu Lifebook : Notebook & Tablet PC : Retainer Basis (Feb – July 2011) News Value as of 7 February 2011: US$ Copyright and Proprietary © 2010 Talk Link 42, 944

Telkom. Vision ‘New Logo Launching’ Press Conference Date Time : 11. 30 – 13. 30 WIB Venue : XXI Club Djakarta Theater, Jakarta – Indonesia Total Media Attendance: 46 media, 52 journalists 55 media invited to the event 32 listed media 14 unlisted media News Value as of 7 February 2011: IDR Copyright and Proprietary © 2010 Talk Link : Wednesday, 26 January 2011 1, 465, 651, 500

7. We are THE HAPPY FAMILY. Ria Ariyanie Founder (Owner) - Managing Director • • • PT Indosat tbk Honda Prospect Motors SK-II Skin Care Products by P&G Levi Strauss Indonesia Jakarta Setiabudi Internasional Delami Garment Indonesia 2 years in Advertising Agency 11 years in Public Relations (Previously at Leo Burnett and DDB Indonesia) An active member of: Public Relations Society of Indonesia (PRSI) – Global Alliance for Public Relations and Communication Management Jakarta Foreign Correspondence Club (JFCC)

More than 10 years experiencing on Internet World. Over 5 years proven expertise in Design industry, ranging Animation, Motion Graphics, TV production, and also Website (online promotion). Ramya (Rama) Prajna S Co-Founder (Owner) - Partner Background in a wide range of online promotion activities, including brand website, bellow the line interactivity support, and others. Handling more than 20 maintenance website since 2002 including the likes of amild. com, kartuguebanget. com, petrolog-indah. com, hartonoelektronika. com, bayer. co. id, aqua. com, bestfriendsonly. com, and others Career History Working as a Web Designer in a Production House – dbb/vertigo (PT Dua. Ribu Bahasa Bumi, group of PT Ide Seni Briyan. Gita) from October 2002 – December 2005 Working as Business Manager in Think. Web, Business Unit of PT Ide Seni Briyan. Gita) from January 2006 – March 2007 Co-Founder (Owner) and Working as Operations Director from March 2007 – March 2008 and as Managing Director from April 2008 – now in Think. Web (PT Think. Smart Ide Brajendra, group of PT Ide Seni Briyan. Gita)

Anantya Van Bronckhorst Co-Founder (Owner) – Partner ‘Over 5 years proven expertise in communication industry, ranging from TV production, PR and press handling work and also Website (online promotion). Background in a wide range of online promotion activities, including brand website, bellow the line interactivity support, and others. Handling more than 20 maintenance website since 2002 including the likes of amild. com, kartuguebanget. com, petrolog-indah. com, hartonoelektronika. com, bayer. co. id, aqua. com, bestfriendsonly. com, and others Career History Working as a Web Content Provider in a Production House – dbb/vertigo (PT Dua. Ribu Bahasa Bumi, group of PT Ide Seni Briyan. Gita) from September 2002 – December 2005 Working as Maintenance Manager in Think. Web, Business Unit of PT Ide Seni Briyan. Gita) from January 2006 – March 2007 Co-Founder (Owner) and Working as Executive Director in Think. Web (PT Think. Smart Ide Brajendra, group of PT Ide Seni Briyan. Gita) from March 2007 – now

Rahman Ibrahim (Ibe) Business Manager Fadillah (Ellie) Yuliasari PR Executive Henny Purwaningsih Monitoring Yeni Setianti Media Relations & Traffic