Taking Smart Mobility to the next level in

Taking Smart Mobility to the next level in the Amsterdam Metropolitan Area By Julie van Heteren, programme manager Smart Mobility

Quizz questions

How many more inhabitants will the region have in 2040? A. 550 000 B. 250 000 C. 100 000

How many tourists will visit Amsterdam in 2025? A. 15 million B. 23 million C. 12 million

How many new companies have been started between 2010 -2016 in the MRA? A. 60 000 B. 30 000 C. 25 000

What is the modal split today in Amsterdam? Chart Title B [WAA RDE] 19 32 C 16 24 42 14 17 22 29 35 Private car Public transport Walking 28 Bicycle

Long term ambitions Economic and social • 3 uitdagingen uit Beleidskader otevoegne development Liveability Sustainability

Challenges for the Amsterdam Metropolitan Area Accessibility Comfortable, easy and accessible travel Sustainability and quality of life Traffic safety Economic & Social Development

Smart Mobility has the potential to contribute to solve these challenges

Current situation: Many initiatives, lacking coordination i. Centrale Floriade 2022 Smart Shipping Smart Parking Bike sharing Amsterdam Practical Trial Mobility as a Service Self-driving experiments Beacon Project Smart Mobility Schiphol Airport Target group transport Crowd management Aren. A Park & Ride Tour Buzz Electric driving

Future situation: Combining strengths through the MRA Smart Mobility program Floriade 2022 Smart Shipping Smart Parking Bike sharing Amsterdam Practical Trial Mobility as a Service Self-driving experiments i. Centrale Smart Mobility Schiphol Airport Park & Ride Target group transport Beacon Project Tour Buzz Electric driving Crowd management Aren. A

7 ambitions for the MRA programme Ø The user is central Ø Smart Mobility is the new business as usual Ø Accessible and attractive cities Ø Adequate connections between urban and rural areas Ø Improved traffic safety Ø Innovative business development climate for the mobility sector Ø Sustainable and clean living environment

4 topics for the AMA Smart Mobility programm e DATA VEHICLE TECHNOLOGY MOBILITY AS A SERVICE PHYSICAL AND DIGITAL INFRASTRUCTURE

MRA approach Data Create the right conditions Drive Smart Mobility applications Physical and digital infrastructure Vehicle technology Learning by doing Mobility as a Service

Approach per topic ØCreate insight on projects (overview and evaluation) ØBuild a network and connect players ØWatch trends and development ØGive advice ØTake initiative

Data Case • Develop a core set of mobility data • Regional mobility data access point • Benchmark for data privacy- and security Contact David Uiterwaal d. uiterwaal@vervoerregio. nl

Vehicle technology Scope • Car and lorries traffic • Public transport • Boats • Bicycles Case • Connected traffic lights and bicycles around schools • Self driving vehicles for first and last mile Contact Arthur Rietkerk rietkerka@noord-holland. nl Marten Bolt m. bolt@amsterdam. nl

Mobility as a Service Case: Maa. S Amsterdam Contact Martin Visser Martin. Visser@vischi. nl

Physical and digital infrastructure Case • Future assets radar • Practical tools for consolidation and implementation • Guide book urban development and Smart Mobility Contact Lotte Bekenkamp l. bekenkamp@amsterdam. nl Anne Blankert a. blankert@amsterdam. nl

Questions? Suggestions?

Contact WEB metropoolregioamsterdam. nl/smartmobility MAIL smartmobility@vervoerregio. nl