Take out your 3 ring binder Make a

• Take out your 3 -ring binder • Make a new tab “Argument”

Everything’s An Argument

Why are we learning about this? To be PREPARED FOR THE WORLD – – – To know what the argument is To know the effectiveness of the argument To know where to find out more on the argument Oh…. and to be prepared for EVERY subject in college AND…. to be perceived as an intelligent person … Ask Ashton Kutcher how embarrassing it is when you’re not… How does he go from 8 million followers on twitter to zero in less than one minute? ? ?

What are we going to learn? 1. Rhetorical Analysis 2. Research q Finding academic sources q Evaluating Sources q Reading, Note taking & Synthesizing information from the sources q MLA format or documenting source 3. Critical Response

What is Rhetorical Analysis? A close reading of a text to find out how it persuades and if it works To analyze rhetoric What is rhetoric? …communication of ideas

Take a look-- • THE BIG PICTURE OF ARGUMENT

What is Ethos? • The character, reputation or image of the author

How is ETHOS created by an author? • author creates an identity and shares all or part of their identity with their intended audience • They create their identity through CAM – Credibility – Authority – Motive

CAM • • • Credibility Trustworthy Respect for audience and it’s values Likeability Familiarity with subject Reasonable, good judgment Open-minded

A C M Authority • Expertise: What does he/she know about the subject? • Experience • Personal background

M CA Motive(s) • Whose interests are they serving? • How will they profit (not just monetarily)?

What techniques can be used to create ETHOS? • • • Diction Images Values Evidence Humor THE LIST GOES ON

EXAMPLES: ØMs. Stevens teaching College Prep Writing ØMr. Mullen coaching football ØJesse Jackson representing people of color

Let’s Analyze ETHOS Credibility---Authority---Motive • • • VW Victoria Secret John Kerry Herman Cain On Being a Cripple, by Nancy Mairs

ETHOS Homework DUE TONIGHT by 11: 59 to turnitin. com Find a text and analyze ETHOS: ü Find a text that has effective ETHOS ü Write a simple rhetorical analysis on the ethos of the text using CAM ü One page minimum, 12 pt font, double-spaced ü Submit to turnitin. com by 11: 59 tonight (In a WORD document copy and paste the text you’re analyzing or the link and follow with your page of analysis).