TABASCO BY OLGA PEDROZA RIGOBERTO MONAGO YIWEN ZHANG

TABASCO BY: OLGA PEDROZA RIGOBERTO MONAGO YIWEN ZHANG “Projects creates teamwork, teamwork creates bonding, bonding creates memories. ”

BACKGROUND + TABASCO® brand products are made by Mc. Ilhenny Company, founded in 1868 on Avery Island, Louisiana. + Tabasco had 140 years history + Tabasco sauce sold in over 160 countries. + Tabasco mixed reddest pepper with Avery Island salt and aged this “mash” for 30 days in crockery jars and barrels. Mc. Ilhenny then blended the mash with French white wine vinegar and aged the mixture for at least another 30 days.

SWOT 1. Tabasco brand is a well-known product throughout the world; 2. Tabasco is sold in every grocery store in the United States of America; 3. The Mc. Ilhenny Company has a very loyal customer base. Strength Opportunity 1. Tabasco has a large amount of recipes that use its sauce. This can be used in a new marketing campaign; 2. Expand other flavors ; 3. To created more campaign on social media. 1. Tabasco sauce is a product of one location, this making it difficult to build new facilities; 2. There advertising is relied on word of mouth advertising; 3. Limited flavor. Weakness Threat Their competitor have more advertisement on social media; Tabasco is limited to sales from a limited consumer base; There are too much hot sauce and flavor, not everyone like hot sauce

MARKET + Target market: Salt lake county Working Mom’s + Product: Chili starter + Price: $3. 25 + Place: Smith’s, Fresh market, Seven Eleven. + Promotion: Online coupon, magazing, newspaper, mail, email.

DIRECT COMPETITION + Stonewall Kitchen also have a chili starter, they sale the chili starter, 8. 95 for 18 Oz. + On Google search, the first page of chili starter are all Bush’s chili

INDIRECT COMPETITION Pre-Made chili

TELEVISION COMMERCIAL (double click to play)

RADIO SCRIPT (double click to play)

SALES PROMOTION • Printable online coupon • Mobile friendly (QR codes) coupon. • To give customers some promotion code, when they use the promotion code they can get a free sample.