T U F F Cheyenne Capobianco Sport Medical

T. U. F. F. Cheyenne Capobianco Sport & Medical Sciences Academy Hartford, CT

Americans are What? ! 65% of adults are overweight

T. U. F. F. Teachers and staff uniting together and motivating each other Atmosphere is less intimidating Convenient location at your own school/workplace Less expensive than an exercise studio

Who We Are. . . “T. U. F. F” work out series Come to your school Support with exercise and nutrition

T. U. F. F Pricing Convenient location All staff environment Timing Pricing Definition of One Unit 6 week boot camp for 10 Economics of One Unit Selling Price $1, 000. 00 Cost of materials $0. 00 Cost of labor $240. 00 Other variable costs $0. 00 Total COGS/ COSS $240. 00 Contribution Margin $760. 00 Monthly Break Even Units $20 1 boot camp = ≈ or. 02 $760 3 classes

Market Analysis Market Statistics Industry Name: Annual Industry Sales: Fitness Center Description of Target Consumer Demographics • Teachers in the Hartford area who want to take care of their health & reduce stress Psychographics • Understand the need for working out • Want to be fit • Don’t have a lot of time Geographics • Hartford, CT area $3 Billion Target Market Size Total population of targeted geographic area 124, 867 Population of target market Buying Patterns • Exercise twice a week 7, 500 Market size (based on survey) 84

Promotions and Feedback “She almost killed, me but I’m going back. ” “I participated in the class yesterday and Cheyenne was very good! The class was TUFF and I’m sore today!” “It was the TUFF-est workout I’ve ever had! And I loved it!”

Compare and Contrast Competition: Gyms Golds L. A. Fitness Studios Core Bloom Home videos P 90 x Insanity r e p $10 s s a l c Why T. U. F. F. Location Environment Timing Pricing

Yes I Can! Certified in CPR/First Aid/AED Certified in Yoga Family has been in fitness business for 13 years Taking Exercise Physiology class Taking UConn Molecular Biology class

Sales Projections Total Units 11 Gross Revenue $11, 000 Net Profit $6, 902 One Class of Ten 2, 5 2 1, 5 1 One Class of Ten 0, 5 Ja n Fe b M ar Ap r M ay Ju ne Ju ly Au g Se pt O ct N ov D ec 0

Startup Funds Item Laptop Why Needed Business records, and music planning Blank CDs (50 in a case) Paperwork for LLC Music for class File business with the state Cost Already owned $15. 00 $320. 00 Total Startup Expenditures $335. 00 Emergency Fund Reserve for Fixed Expenses $167. 00 $60. 00 Total Startup Investment $562. 00

Thank you for your consideration of T. U. F. F… ARE YOU T. U. F. F ENOUGH? Please visit us online at www. cmcapo 22. wix. com/tuffteachers