SWOT Strengths Weaknesses Opportunities Threats analysis template and

SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis template and prompts STRENGTHS (INTERNAL, POSITIVE FACTORS) WEAKNESSES (INTERNAL, NEGATIVE FACTORS) OPPORTUNITIES (EXTERNAL, POSITIVE FACTORS) Integrity, Trust Service & Accountability Political Opportunities Economic Opportunities Social Opportunities Technological Opportunities Legal Opportunities Environmental Opportunities THREATS (EXTERNAL, NEGATIVE FACTORS) Political Opportunities Economic Opportunities Social Opportunities Technological Opportunities Legal Opportunities Environmental Opportunities 1

SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis template and prompts Strengths Weaknesses Consider the agency’s strengths from both an internal perspective and from the point of view of its customers. • What advantages does your agency have? • What do you do better than anyone else? • What unique or lowest-cost resources can you draw upon that others can't? • What do people in your market see as the agency’s strengths? • What factors mean that you get top customer satisfaction ratings? If this section is difficult, list the agency's characteristics. Consider the agency’s weaknesses from both an internal perspective and from the point of view of its customers. • What could the agency improve? • What should the agency avoid? • What are people in the agency’s market likely to see as its weaknesses? • Where does the agency have fewer resources than others? • What factors cause low customer service quality ratings? • Does the agency have skill gaps or shortages? Opportunities Threats In considering the PESTLE data, answer the following questions: • What opportunities can be identified? • What interesting trends are you aware of? Useful opportunities may come from: • Changes in technology and markets on both a broad and narrow scale. • Changes in government policy related to your market or agency. • Changes in social patterns, population profiles, lifestyle changes, and so on. • Local events. Integrity, Trust Service & Accountability Consider the agency’s strengths from both an internal perspective and from the point of view of its customers. • What advantages does your agency have? • What do you do better than anyone else? • What unique or lowest-cost resources can you draw upon that others can't? • What do people in your market see as the agency’s strengths? • What factors mean that you get top customer satisfaction ratings? If this section is difficult, try writing down a list of the agency's characteristics. 2