SWOT and PEST analysis SWOT internal factors S

SWOT and PEST analysis

SWOT – internal factors S – Strengths – what makes our business different? W – Weaknesses – what are we lacking? O – Opportunities – what do we have to offer? T – Threats – what will prevent us being successful?

SWOT Example: Unique selling point, girls only. High standard female footballer running course. Small market share. Small geographic segment. Marketing capabilities. Female coaches. Links with Nomis – female boots. An unknown logo. Further links with Nomis. Big clubs and coaching schools e. g. Leicester City Possible link with club player plays for Expansion in schools. More sophisticated operation of bigger coaching schemes. Girls football coaching organisation run by a National Premier League player in Leicester and Nottingham

PEST - External Factors Political Economic Technological Organisation Social

PEST Example Political Economic Law and regulation, child protection, data protection, CRB. Supply and demand Health and Safety in terms of the facility and equipment. Social Disposable income of consumer – linked to economic situation Cost of raw materials Technological Attitudes towards female footballers Ways in which you can market – website – pop ups Stereotypes affecting participation Email communication – text services to inform consumers of course dates. Demographics of an area – how many girls are there? Social Trends Girls football coaching organisation run by a National Premier League player in Leicester and Nottingham