SWOT ANALYSIS SWOT analysis is a strategic planning

SWOT ANALYSIS • SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weakness, opportunities and threats related to business competition and project planning • Strength and weakness are the internal factors • Opportunity and threat are the external factors

SWOT ANALYSIS • Strength – characteristics of a business that give it an advantage over others • Weakness – characteristics of a business that give it a disadvantage over others • Opportunity – Elements in the environment that could positively influence the business • Threat- Elements in the environment that could negatively influence the business

SWOT ANALYSIS OF LENTIL CRISPS STRENGTHS: 1. Innovative protein base snack 2. Low Investment OPPORTUNITY: 1. Less number of already available healthy snacks 2. More innovative options WEAKNESS: 1. No professional expertise 2. Lack of technology THREATS: 1. Strong competitors 2. Less consumer acceptance

SWOT ANALYSIS FOR FAST FOOD RESTURANT Strength Skilled staff Quick service Weakness Limited sittings High operation cost Opportunity Expansion Availability of services Threats Too many similar fast foods Low priced alternatives

SWOT OF SHAN FOODS by Ume Rubab 24 R • Strong goodfill in households. S T R E N G T H O P P O R T U N I TY • Enjoys 50% market share in recipes mixes category. • Leading exporter of food Items. • Shan is not present in jams, marmalades, ketchups categories. • Customers purchase National products in these categories which is causing loss of potential sales. • Wide range of products. • Low market share than Natioanl. • Strong heritage and legacy. • As Shan is not present in many categories than National foods thereby, loosing an opportunity market. • Can integrate to produce its own raw material. • High Inflation in Pakistan coupled by a global recession which is putting pressure on profits and sales. • Prevalence of counterfeit products results in causing loss in goodwill and potential sales. • Emergence of newer brands with deep pockets damages Shan’s market shares. W E A K N E S S T H R E A T S

SWOT OF NESTLE BY INSHA GHAFOOR STRENGTH § Unmatched research and development capability § Strong geographic presences , with one of the best geographically diversified revenue sources § Research and development capabilities WEAKNESS § Contaminated food recalls § Criticism over high water usage, selling contaminated food, anti-unionism, forced child labour and using other unethical practices § Increasing instances of product recalls hampering brand equity OPPORTUNITIES § Transparency in material sourcing § Growing number of small Silicon Valley based food start ups § Growing ready to drink(RTD) tea and RTD coffee markets § Booming out of homes THREATS § Poor quality water and its scarcity § Macro economic factors § Allegations of unethical business § Compliance issue resulting in penalty payments

SWOT OF ORGANIC FOOD STORE BY REHMANA MUQADDAS Strengths Opportunity Weakness Uniqueness Fast growth of market Huge demand by Certification customers issues Diverse stock of organic foods Customer loyalty Perishability of products Adverse weather conditions Strong management Changing customers’ tastes/needs Seasonality Competition Good distribution Growing environmental concern Construction time Price fluctuation Lack of reputation Input supply Huge demand by Growing health customers concern Storage and Transportation issues Threats