SWOT - ANALYSIS F EXTERNAL - TASK ENVIRONMENT - SOCIETAL ENVIRONMENT F INTERNAL - STRUCTURE - CULTURE - RESOURCES
SWOT - ANALYSIS THE GOAL Contribute to the direction of the organisation in a way which: F MAINTAINS STRENGTHS F ELIMINATES WEAKNESSES F EXPLOITS OPPORTUNITIES F ANTICIPATES THREATS
STRATEGIC DECISIONS FOLLOWING SWOT – ANALYSIS 1. What to do. . ………………… the same 2. What to do ……………. more 3. What to do …………… less 4. What to do ………………… differently 5. What to ……………. . drop
The estimated strategic importance of environmental priorities strategic importance HIGH GOOD AVERAGE POOR Estimated capability to handle the listed subjects AVERAGE LOW
The estimated strategic importance of environmental priorities strategic importance HIGH GOOD AVERAGE POOR Estimated capacity to handle the listed subjects AVERAGE LOW
The estimated strategic importance of environmental priorities strategic importance HIGH GOOD AVERAGE POOR Estimated internal strength to cope with executive duties AVERAGE LOW
strategic importance DO THE SAME DO LESS DO DIFFERENTLY DO MORE ‘OUTPUT’ DROP