SWOT Analysis STRENGTH Same day delivery within the

SWOT Analysis STRENGTH Same day delivery within the city 1 hour delivery expectancy High-quality foods, 200+ Drivers Trusted & high product sales exposure WEAKNESS S W THREATS Can operate at a loss to drive away competition Costly state laws to oversee grocery delivery & accountability under review/evolution No monthly subscription or scaled payment arrangement Inaccessible to a larger consumer audience, Poorly optimized SEO OPPORTUNITIES T O Optimize current mobile app for responsiveness and built-in feedback SEO focus can help drive a great amount of traffic & improve online sales ranking

SWOT Analysis STRENGTH WEAKNESS OPPORTUNITY Same day delivery within the city Costly Optimize current mobile app for responsiveness and built- Urban core has 1 hour delivery expectancy option or scaled payment arrangement High-quality foods Inaccessible to a larger consumer audience 200+ Drivers Trusted & high product sales exposure No monthly subscription Poorly optimized SEO in feedback Attract a larger, wider target audience SEO focus can help drive a great amount of traffic and improve online product sales ranking THREATS Can operate at a loss to drive away competition Costly state laws to oversee grocery delivery and accountability under review/evolution

S • O No monthly subscription or scaled payment arrangement • Inaccessible to a larger consumer audience • Poorly optimized SEO Strength Same day delivery within the city • Urban core has 1 hour delivery expectancy • High-quality foods • Trusted and high product sales exposure Can operate at a loss to drive away competition • Costly state laws to oversee grocery delivery and accountability under review/evolution Opportunity Weakness • • Threats • Optimize current mobile app for responsiveness and built-in feedback W • Attract a larger, wider target audience • SEO focus can help drive a great amount of traffic & improve online sales ranking T

SWOT Analysis STRENGTH WEAKNESS OPPORTUNITY THREAT • Same day delivery within the city • Costly • • • No monthly subscription Can operate at a loss to drive away competition • Urban core has 1 hour delivery expectancy • Costly state laws to oversee grocery delivery and accountability under review/evolution • High-quality foods • 200+ Drivers • Trusted and high product sales exposure • • Optimize current mobile app for responsiveness and built-in feedback option or scaled payment arrangement • Inaccessible to a larger consumer audience Attract a larger, wider target audience • SEO focus can help drive a great amount of traffic & improve online sales ranking Poorly optimized SEO

SWOT Analysis S W O T STRENGT H WEAKNES S OPPORTUNIT Y THREAT • Same day delivery within the city • • • Can operate at a loss to drive away competition • Urban core has 1 hour delivery expectancy • Costly state laws to oversee grocery delivery and accountability under review/evolution • High-quality products • Trusted and high product sales exposure No monthly subscription or scaled payment arrangement • Inaccessible to a larger consumer audience • Poorly optimized SEO Optimize current mobile app for responsiveness and built-in feedback • SEO focus can help drive a great amount of traffic & improve online sales ranking