Swi NOG 23 Update Presented by Remco van
Swi. NOG 23 Update Presented by: Remco van Mook | Director of Interconnection, EMEA Presented on 10. 11. 2011 www. equinix. com © 2011 Equinix Inc.
On The Agenda Today 1. Equinix Update 2. Marketplace 3. Zurich Exchange / IX portal 4. Peering in Switzerland (WARNING: interactive!) www. equinix. com © 2011 Equinix Inc. 2
Equinix Update News from around the world www. equinix. com © 2011 Equinix Inc. 3
Equinix Update We bought a company in Brazil We announced a few new sites Europe … becomes EMEA Watch this space… www. equinix. com © 2011 Equinix Inc. 4
Equinix Marketplace www. equinix. com © 2011 Equinix Inc. 5
Who are your Neighbors in Platform Equinix? They could be your most profitable leads. 4, 000 Potential Customers 700+ Cloud & IT 675+ Networks 600+ Financial 450+ Content & Digital Media Find potential customers and partners among the leading digital innovators in Platform Equinix www. equinix. com © 2011 Equinix Inc. 6
Introducing the Equinix Marketplace • For Buyers – Find products and services by vertical, location or provider – Use one intuitive global search interface – Save searches and trusted providers – Easily contact and connect to sellers • For Sellers – Showcase offerings with customizable storefronts – Register and funnel leads to multiple contacts – Integrate seamlessly with your existing sales processes www. equinix. com © 2011 Equinix Inc. 7
Discover Who, What and Where Category • Browse by vertical, product, or service Location • Browse by geographical region, city or IBX Provider • Browse all companies in the Marketplace – Can filter by Trusted Partners www. equinix. com © 2011 Equinix Inc. 8
Equinix Marketplace Taxonomy Cloud + IT Services Categories Network Services Enterprise Content + Digital Media Financial Services www. equinix. com © 2011 Equinix Inc. 9
Equinix Marketplace Taxonomy (Categories) Network Services TDM Services IP Transit Dark Fiber Wavelength Paid Peering Settlement Free Peering www. equinix. com DS 1/E 1 VPN Ethernet IP Peering POTS DS 3/E 3 Voice Services Fiber OCx STMx © 2011 Equinix Inc. MPLS Frame Relay IPVPN ATM 10
Your Equinix Marketplace Presence Storefront Sample www. equinix. com © 2011 Equinix Inc. 11
Equinix Marketplace Where Buyers and Sellers Connect Get Started in Equinix Marketplace Tour Equinix Marketplace via video at https: //s 3. amazonaws. co m/equinix-usavideo/marketplaceintroduction 006_16 x 9. mp 4 Contact us by email at marketplace@equinix. com www. equinix. com © 2011 Equinix Inc. 12
Zurich Exchange www. equinix. com © 2011 Equinix Inc. 13
Zurich Exchange • Present in ZH 1, ZH 2 and ZH 4 • Steady at around 60 participants • Added a switch in ZH 4 earlier this year – Some customers moved from ZH 1 – Inbound-heavy – typical for new sites • Peak traffic roughly doubled in the past year – But I’m still not allowed to publish stats, sorry www. equinix. com © 2011 Equinix Inc. 14
Lesser known facts IX Portal www. equinix. com © 2011 Equinix Inc. 15
Lesser known facts s. Flow data - Per-peer traffic stats www. equinix. com © 2011 Equinix Inc. 16
Lesser known facts s. Flow traffic data – per customer, global aggregate www. equinix. com © 2011 Equinix Inc. 17
Lesser known facts s. Flow traffic data – per customer, per Exchange www. equinix. com © 2011 Equinix Inc. 18
Lesser known facts Jitter probes www. equinix. com © 2011 Equinix Inc. 19
Lesser known facts Route server (MLPE) It can do filtering and prepending! www. equinix. com © 2011 Equinix Inc. 20
Peering in Switzerland Caution: Interactive! www. equinix. com © 2011 Equinix Inc. 21
More MRTG Aggregate traffic of Euro-IX members 2002 -2011 www. equinix. com © 2011 Equinix Inc. 22
Public Peering in Europe Daily peaks, in Gbps www. equinix. com © 2011 Equinix Inc. 23
A random Quote From a not-so-random global operator “Zurich is number 82 on our list of priorities for peering. ” - “And Geneva? ” “Geneva? ” www. equinix. com © 2011 Equinix Inc. 24
And yet… Akamai State of the Internet 2011, high broadband penetration www. equinix. com © 2011 Equinix Inc. 25
And yet… Akamai State of the Internet 2011, average connection speeds www. equinix. com © 2011 Equinix Inc. 26
And yet… Akamai State of the Internet 2011, fastest cities of Europe www. equinix. com © 2011 Equinix Inc. 27
And yet. . OECD Broadband statistics 2010 Sold Broadband Connections 3 Germany 26. 089. 800 4 France 21. 193. 000 5 United Kingdom 19. 594. 087 12 Netherlands 6. 329. 000 17 Switzerland 2. 984. 330 www. equinix. com Broadband Penetration Switzerland 39% Netherlands 37, 6% France 32, 2% Germany 31, 9% United Kingdom 31, 5% © 2011 Equinix Inc. 28
Which leads me to the following question Dude, where’s your traffic? www. equinix. com © 2011 Equinix Inc. 29
A Show of Hands. . Where’s your traffic? A. B. C. D. Not a clue, sorry Mostly transit Mostly public peering Mostly private peering www. equinix. com © 2011 Equinix Inc. 30
A Show of Hands. . Where’s your NATIONAL traffic? A. B. C. D. Not a clue, sorry Mostly transit Mostly public peering Mostly private peering www. equinix. com © 2011 Equinix Inc. 31
A Show of Hands. . Where’s your external traffic growth? A. B. C. D. In Switzerland In Germany Elsewhere in Europe Outside Europe? www. equinix. com © 2011 Equinix Inc. 32
Feedback Questions, comments, rants… remco@equinix. com www. equinix. com © 2011 Equinix Inc. 33
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