Sweet Water An Education and Awareness Raising TV

Sweet Water An Education and Awareness Raising TV Programme for Consciousness and Adequate behavior Towards a Sustainable Management of Water Resources

Sweet Water project Aims l l l To develop the mini series “Sweet Water” on the background of the topic water management (valid for Greece) To produce the TV Comic spots (approx. 5) To broadcast the series in the partner countries To disseminate the “Sweet Water” series in Europe in order to gain follow-up actions To initiate an European movement , where more parties and countries are invited to join in and adapt and/or create new “Sweet Water” series

Sweet Water TV Spots aims l To create awareness and consciousness for the preciousness and immense value of water for the planet earth and all life forms therein. l To understand the threat to water resources l To develop sensitive behaviour towards a sustainable water management

Sweet Water Consortium Development/ Production/ Broadcasting Mewcat Ellingermaniki Agogi ERT GR Studio JOB Mostra Communications NCRV NL

Worpackage 1 l Current state of water Ø Aims for environment education in current curricula Ø Curriculum Greece Ø TV spots/ leaflets/actions Ø Selection of 5 possible topics with validity in Greece but also in other countries management problems l State of Art l Current awareness raising actions in the media l Selection of suitable topics for the content of spots Listing of main problems Ø Comparison of Greece with other partner countries

Workpackage 2 Content definition /storyline l Content definition l Definition of info content l l Definition of educational aims Outline of 3 to 4 mini stories targeting each one problem-storyline Ø Ø Topic definition Design of Figure Ø Information Ø Ø Long term aims Short term aims Ø Drafts of storylines

Workpackage 3 Storyboard/graphical design l Development of main SW figure l Storyboard design Ø Ø l Evaluation reaction to figure and story Ø Ø l Redesign l Final storyboard l Other audio/visual material to be defined Attributes 3 mini episodes Evaluation from TV experts Youngsters reactions to figure & story Ø Final design Ø Real film elements/texts/translations

Worpackage 4 Production Technical processing and production of comic spots Ø Audio/written text in l Voice recordings Greek (English/Dutch/ translations German) l Catalogue with content Ø Leaflet or electronic and background form information for each spot l

Workpackage 5 Broadcasting l Repetitive Broadcasting in Greece l Broadcasting l Eventual countries in Netherlands broadcasting from other interested

Workpackage 6 Dissemination l Advertising through partner networks l Distribution of info material brochure l Internet Advertisement l Presentation of series at related exhibitions/ conferences

Workpackage 7 Evaluation of youngsters’ reactions l Evaluation of series by external experts with regard to pedagogical and environmental impact l Assessment of impact Television Screening l Amount of follow-up activities l Ø Schools, Gallops Ø Educational bodies Universities/Ministries Ø Broadcasters

Deadlines l l l Input for the content development Draft story-line and figure outlay Evaluation and comment from partners Final storyboard Meeting Ø 10. 04. 02 Ø 30. 05. 02 Ø 15. 06. 02 Ø 31. 08. 02

Project Management l l l Contract commencement/bank details/reporting Budget Communication procedures by e-mail/phone Reports from partners Exchange of material Web site/partner details