SWBAT explain and identify rhetorical appeals identify appeals
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay RHETORICAL APPEALS Ethos, Pathos, Logos
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Learning Objective: SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Do Now: • Imagine you trying to convince your friends to go to your choice of movie. Write down what you would say, and be as convincing as possible! Homework: • Read annotate speech • Underline and label the claim, concession, and call to action
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Learning Objectives SWBAT: • Explain and identify rhetorical appeals • Identify examples of rhetorical appeals in “Fixing What Isn’t Broken”
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Rhetoric and Rhetorical Appeals Rhetoric • The art of using words to persuade in writing or speaking Rhetorical Appeals • The use of emotional, ethical, and logical arguments to persuade in writing or speaking
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Rhetorical Appeals Ethos • Ethical appeal – focuses on ethics or the character or the qualifications of the speaker Pathos • Emotional appeal – appeals to the audience’s senses or emotions Logos • Logical appeal – uses factual evidence and logic to appeal to the audience’s sense of reason
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Rhetorical Appeals: Ethos Appeals based on the character of the speaker; the source’s credibility or the speaker’s authority Is it ethical? Is the speaker reliable?
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Rhetorical Appeals: Pathos Appeals based on emotion. They use emotional language and there is an emphasis on sensory details. Does it make you feel a strong emotion?
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Rhetorical Appeals: Logos Appeals based on reason; the logic used to support a claim. Facts and statistics are used to help support an argument. Does it make sense?
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Identify the Rhetorical Appeals • Example 1 • Example 2 • Example 3
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Let’s Revisit “Fixing What Isn’t Broken” • Review the argumentative essay with your Learning Partner • Identify examples of logos and pathos. • This essay does not have ethos. Identify a spot where ethos could have been incorporated, and write in an example.
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Closure • Of the three rhetorical appeals (ethos, logos, and pathos), which one do you think is the most effective and why? Be specific in your response.
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Your Turn! • Select a product to advertise. • Create three different examples showing how you would advertise your product using ethos, pathos, and logos. • Address the target audience for each group • Draw a picture advertising your product and using two of the three appeals.
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Example: Colgate Toothpaste Ethos – I’m Beyoncé and when you get photographed as much as I do, you need to have a pearly white smile. That’s why I only trust my smile to Colgate. Logos – Colgate toothpaste is the only toothpaste that fights bacteria and plaque for 12 continuous hours. It’s proven to help prevent the gum disease gingivitis. Pathos – My little guy is growing up so quickly, and it’s important the he has a healthy smile for life. That’s why he uses Colgate Toothpaste for Kids. A smile this adorable must be protected.
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Learning Objective: SWBAT explain and identify appeals; identify in argumentative essay Do Now: • Imagine you want to go to a party Friday night, but your parent said no. How would you convince him/her to let you go? Write down what you would say, and be as convincing as possible! Homework: • Read annotate speech • Underline and label the claim, concession, and call to action
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Rhetoric and Rhetorical Appeals • The art of using to persuade in writing or speaking Appeals • The use of and , , arguments to in writing or speaking
SWBAT explain and identify rhetorical appeals; identify appeals in argumentative essay Rhetorical Appeals • Ethical appeal – focuses on or the character or the qualifications of the speaker • Emotional appeal – appeals to the audience’s senses or • Logical appeal – uses evidence and logic to appeal to the audience’s sense of
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