Sustainability Initiatives and Your Business Lisa Wellman CEO

What market processes are businesses reacting to? 1. Customer/Market demand - Wal-Mart, RFPs and RFIs 2. Current government regulations - Printing Companies (VOCs) - Enterprises - tracking carbon emissions Bloomberg 3. Potential new legislation - Cap and trade - Carbon taxes © Sustain. Comm. World 2009 All rights reserved

Companies Want The Benefits Of Being “Green” • Improved Brand Value • Employee Attitude • Reduce Costs • Better Management Controls and Shareholder value © Sustain. Comm. World 2009 All rights reserved

“Every single pressing social and global issue of our time is a business opportunity” Peter Drucker The father of modern business management Coined the term “Knowledge Worker” © Sustain. Comm. World 2009 All rights reserved

What is Sustainability? Most used definition: • Brundtland Commission (1987) Sustainable Development: • “Actions that meet the needs of the present without compromising the ability of future generations to meet their own needs. ” • Achieve a human/biospheric balance of resources that ensures humanity survives indefinitely (Sustain. Comm. World) • Sustainability is a race without a finish line. ” Anne Mulcahey, Xerox © Sustain. Comm. World 2009 All rights reserved

The Triple Bottom Line – the accounting process of Sustainable Companies • Expands traditional reporting, increases transparency • Provides added information - a more comprehensive view • Adds Social and Environmental to Financial Economic Health Revenue Earnings Shareholder Value Market Share R&D Environmental Stewardship Emissions Reduction Waste Minimization Energy Efficiency Regulatory Compliance Social Responsibility Health & Safety Diversity Regulatory Compliance © Sustain. Comm. World 2009 All rights reserved

The Blueprint: “Through the Media Lens” Sustainability Map* Corporate Accountability Community Engagement • Governance • Ethical sourcing • Stakeholder dialog • Diversity • Global citizenship • Transparency Employee Experience Enterprise • Diversity • Health & Wellness • Safety • Pride • Reward & Recognition ENERGY Customer Experience • Waste Disposal • Healthy Communities • Internet Access • Green facility • Consulting Services • Environmental awareness • No-charge customer recycling Raw Material Compost Print & Digital Media Score Card Distribution Supply Chain • Global Citizenship • Human Rights • Diversity • GHG Accounting • Lifecycle Analysis • Environmental Product Data Registries Packaging Transportation • Optimize shipping • Reduce emissions • Geographic Mfg. • Reduced energy • Green materials • Climate protection • Eco-labels • Forest Stewardship • Asset recovery • Zero Waste • Transparency • RFID tracking • Scan-based trading • Design for Sustainability • Green materials • Recycling • Forest stewardship • Product design • Reduced GHGs • Consumer recycling • Product recovery • Virtualization • Triple Bottom Line WASTE * Through the Media Lens - http: //www. sustaincommworld. com/resource_center/whitepapers. asp © Sustain. Comm. World 2009 All rights reserved

What is a Carbon Footprint? § A "measure of the impact human activities have on the environment in terms of the amount of greenhouse gases produced, measured in units of carbon dioxide” - CO 2 § Measured over the complete life cycle of a product or service § Usually expressed in terms of kilograms or tones of CO 2 © Sustain. Comm. World 2009 All rights reserved

What is “Green” anyway? Green Is Generic • No standards • No protocols • No scorecard Not a precise term, lacks measurement. Currently, each company defines it for itself. © Sustain. Comm. World 2009 All rights reserved

How To Move Forward: • Use a systems approach - the business process of continuous and incremental improvement • Define the baselines & scope of your business - Where are we now? - Where and how do we want to improve? - What Goals & Objectives will we strive to achieve? - Like TQM, Sustainability is a process of constant & consistent measurement, Sustainability is a process, not a destination improvement, and re-setting objectives © Sustain. Comm. World 2009 All rights reserved

Getting Started © Sustain. Comm. World 2008 All rights reserved © Sustain. Comm. World

About Sustain. Comm. World Focus on Sustainable Communication § The Green Media Conferences § The Business of Green Media Conference § Workshops § The Sustainability Toolkit § Ready, Aim, Fire: Growing Your Green Team § Greening Your Events § Corporate and Conference websites § Green. Media. Connect - social networking site § Green Media newsletter § Consulting § © Sustain. Comm. World 2009 All rights reserved

About Sustain. Comm. World § www. sustaincommworld. com § www. greenmediaconference. com § June 9, Washington DC § June 23, Chicago § www. greenmediaconnect. com § lisa@sustaincommworld. com § Facebook and Linked. In, Twitter © Sustain. Comm. World 2009 All rights reserved