Sustainability as practice Erlend Aas Gulbrandsen Research Scholar

Sustainability as practice Erlend Aas Gulbrandsen Research Scholar Høgskolen i Innlandet (HINN)

Source: Aguinis & Glavas (2012).

The old, familiar story: BUT HOW? Source: Eccles et al. (2014).

The goal: Increased sustainability + Increased profits Traditional business model Change process Sustainable business model innovation Source: Gulbrandsen (2015). Sustainable business model

Emergent change Traditional business model Intended change Unrealized Inspired by: Mintzberg (1978), Burgelman et al. (2018). Deliberate Realized change Sustainable business model

SUSTAINABILITY AS PRACTICE: A framework for sustainability seen as tinkering and improvising. Practices: Established routines and recipes Praxis: Practitioners: The daily improvisation of the practitioners The people doing the tinkering Physical tools: Hardware and software for sustainability Inspired by: Jarzabkowksi et al. (2007), Schatzki (2002).

We need to collect praxis examples, improve them and make them into practices! And we also need to … … experiment in our praxis! … talk about our praxis!

Performance level Expectations from stakeholders Organizational performance Phase 1: Incremental changes Adapted from: Johnson (1992). Phase 2: Flux Phase 3: Radical change or death Time

Green canary practice Established research: Best practices for persuasion • Tricks to use • Knowledge to employ • Based on a rationalistic, conscious approach My findings: Praxis patterns • Canaries: • Lack of knowledge tricks • Seem to draw on unconscious knee jerk-behavior • Three praxis patterns: • The Moralizer • The Missionary • The Guardian Open question: How these patterns influence success.

Thank you! Questions? Comments? Business proposals? Praxis stories? Please feel free to contact me! erlend. aas. gulbrandsen@inn. no