Susan TrainerNutritionist Lean Canvas Problem Solution Top 3

Susan – Trainer/Nutritionist Lean Canvas Problem Solution Top 3 problems Top 3 features Post-pregnancy weight issues Personal expert at recovering from pregnancy Post pregnancy motivation issues All-in-one stop for training/nutrition knowledge Lack of knowledge of weight training/nutrition Positive, motivational approach Unique Value Proposition Key Metrics Existing alternatives Jenny Craig/Weight Watchers Planet Fitness trainers Key activities you measure Online visitors/conversions Analytics traffic/bounce rate Single, clear, compelling message that states why you are different and worth paying attention Unfair Advantage Can’t be easily copied or bought 12 years of competition with serious training 3 major awards 01 -June-2019 Iteration #1 Customer Segments (Target Audience) Post pregnancy women 25 – 35 yrs old. 100 K + total family income A gregarious single, career mom that has seen more downs than ups. . Yet still maintains stellar attitude, nutrition, physique and overall health. Mom of 2 and career woman – been there, done that Mid-life crisis career mom: 40 -50. 120 K+ Channels Group fitness: women 20 -60 yrs old. 50 -90 k family income I’ve trained more than 200 people and have only pleasant testimonials Local gym (group classes) Facebook Insights: Add to carts, Purchases Path to customers Facebook ads Word of mouth Coupons used Cost Structure Revenue Streams Customer Acq. Costs / Distribution costs / Hosting / Travel / Outsourcing Revenue Model / Life Time Value / Revenue / Gross Margin FB ads: Budgeting $100/month=1200/yr Hosting: 33. 33/month=400/yr gym: $100/session, 800/month=9, 600/yr Car/gas estimated exp: 200/month, 2400/yr One-on-one: 3 sessions/day 90. 00/hr=5400/month, 64, 800/yr Group sessions: average 15 people@ 10. 00 ea x 2/wk =1200/month, 14, 400/yr TOTAL: 79, 200 PRODUCT TOTAL: 13, 600 MARKET