Susan Fant MKT 410 Innovation and New Product
- Slides: 7
Susan Fant – MKT 410 Innovation and New Product Development
Overview of ELO/Course � � � This course has been designed to introduce students to the world of business and marketing innovation and the development of innovations, including their role in helping businesses and other organizations survive and grow. We examine the importance of innovation, explore who the most creative and innovative organizations are and why, tap into the principles of innovation management, and learn the process of developing new marketplace innovations. Students will write their own innovator profiles, learn how to generate new product ideas with groups, and work on actual innovation development projects. These skills can be adapted for use in the private or public sector, the arts, in large or small companies, with consumer or industrial products or services, and a variety of other contexts.
Most Important Student Learning Outcomes based on ELO �A success mindset is required for students to have a reasonable assurance of success in innovation – they must overcome a fear of failure. � Mastery of soft skills – understanding that groups are not teams, and how to turn a group into a team � Problem Solving – demonstrating adaptability, flexibility and overcoming challenges.
How ELO has Assisted/ Will Assist Students in Developing Problem-Solving Skills � The Catapult Challenge ◦ Requires students to face failure ◦ Requires students to break a prototype before building the real catapult ◦ Requires students to work as a team
Connections Between ELO and Assessment of Student Learning � Understanding anti -failure bias � Safeguarding students from failure anxiety � Preparing students for further group projects that they can make into team projects
Remaining Challenges & Ongoing Questions � Infusing social and emotional learning skills in all lessons and projects alongside key curriculum � Embracing growth mindset and reflection for all projects � Modeling acceptance of setbacks by focusing on the process and not the end result
Questions/Discussion