Susan Dowd Capital Campaign Coordinator and Special Projects

Susan Dowd Capital Campaign Coordinator and Special Projects Coordinator The Friends of the Saint Paul Public Library Strategies Consultant Editor, Beyond Book Sales: The Complete Guide to Raising Real Money for Your Library

Library Strategies A Consulting Group of The Friends of the Saint Paul Public Library Advocacy Training Board Training Development Planning Executive Search Feasibility Studies and Capital Campaigns Friends and Foundations Strategic Planning Keynote Speakers, Workshops, and Webinars

BEYOND Book Sales

Return on Investment for each dollar spent on libraries in Minnesota = $4. 62 (IMLS December 2011)

Part I Focus on Fundraising: Fund-amentals for Libraries Why do it? Who can do it? How do you do it?

Part II Roll Up Your Sleeves: Types of Fundraising Activities Appeals and Memberships Tribute and Memorial Gifts Major Gifts Fundraising Events Grants Business Sponsorships Online Giving Capital Campaigns

Part III Fundraising Toolkit Sample Documents Worksheets Templates Checklists 31 tools for your use!

Part IV Fundraising Gallery Brochures Bookmarks Forms Letters Save-the-Date Cards Invitations

TWELVE MUST-KNOW FACTS ABOUT LIBRARY FUNDRAISING

Fact 1: Effective Fundraising is About Relationships First, Money Second

$$$$$$$$ People give to people. $$$$$$$$

Fact 2: A Clear Case for Support and Strong, Consistent Messages Are Crucial

What does your community care about? How does your library address these priorities?

Fact 3: To Value the Library Is Not Enough

Fact 4: Libraries Have Both an Intellectual and Emotional Appeal to Donors

Fact 5: Everyone on Your Staff Plays a Role in Fundraising Great Customer Service Effective Public Relations

Fact 6: A Strong Fundraising Committee or Board Makes Strong Connections ~ Affluence ~ ~ Influence ~

“The last person you want on your fundraising board is a book lover. ” Peter Pearson

Fact 7: Most Donors Are People, Not Institutions 75% from individuals 13% from foundations 8% from bequests 4% from corporations (Giving USA 2010 Executive Summary, Giving USA Foundation)

Fact 8: Your Largest Donors May Not Be Library Users… but they are people you already know.

Major Donors are: Capable – personal ability to give Philanthropic – generous in other areas Connected – already have a relationship with your library

Fact 9: Corporate Philanthropy Is About More than Altruism

Fact 10: Advocacy and Fundraising Go Hand-in-Hand Advocacy: The active support of an idea or cause. Advocacy’s Goal: To influence public policy and resource allocation “the other 95% of your library’s budget”

Fact 11: Fundraising is a Year-Round Activity

April May June November Minnesota Book Awards appeal Summer Reading Program appeal Membership renewal appeal Year-end appeal Ongoing: New memberships Tribute and memorial gifts Planned gifts Capital campaign Other special appeals

Fact 12: Saying THANK YOU Matters

How do you recognize your donors?

Fundraising is about relationships first, money second. People give to people.

Cover price: $75 MLA price: $62. 50 with coupon Purchase at Library Strategies booth