SURVIVING THE BRAVE NEW WORLD OF RETAIL michaelsansolo
SURVIVING THE BRAVE NEW WORLD OF RETAIL @michaelsansolo
THE UNEXPECTED COMES QUICKLY
“GIVEN THE CONVENIENCE OF ECOMMERCE, THE CONSUMER NEEDS A REALLY GOOD REASON TO GO TO A STORE AND PARK THEIR CAR. ” Wall Street Analyst quoted in the New York Times
SOMETIMES YOU SURVIVE Theater VCR Netflix Succes s?
SOMETIMES YOU TREAD WATER Bank ATM Undecid ed
SOMETIMES IT GOES SOUTH Film Digital Failur e
WAVES OF CHANGE: TODAY Free Labo r le l o r nt o C d n e i er p Ex ce Lo ca tio Ex & n clu s y ivit
THE DIGITAL EXPERIENCE
SERVING THE THIRD DIMENSION Vertical Experiential Horizontal
Satisfaction THE PATH TO RELEVANCE Understand “Why” Digital engagement New Consumer Journey
WHAT TOMORROW DEMANDS Who What Whe n Wher e
WHAT TOMORROW DEMANDS Who Whe n WHY? What Wher e
SHOPPING EXPERIENCE EVOLUTION Something they desire Someone they trust • Yesterday: by need • Tomorrow: by craving • Yesterday: in store only • Tomorrow: digital disruptors, social media and you?
HOW TO WIN Loss of monopoly on location and exclusivity Ensure relevance in the customer journey
“YOU DESERVE IT!” One day at Wegmans…
HOW TO WIN Demand for on-line option increases Embrace digital engagement
UNDERSTANDING SHOPPER DESIRES Befor e Durin g After Acquir e Enga ge Retain
HOW TO WIN Food shopping beyond the traditional store Stretch the boundaries of the trip
FIT INTO THEIR LIVES 40% organic, natural, GMO-free, etc … 18% place deli orders before entering the store 16% send shopping list to them 22% out-of-stock items sent to them
IT WON’T BE EASY Ø Profit squeeze coming Ø Assessment and diagnostic Ø Diversity of views Ø Pick your spots Ø Get going!
WHO’S TO SAY? Ø 3 -D food Ø Next generation sensors Ø Drone delivery…who knows Ø Driverless cars
WWW. CCRRC. OR G
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