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Survey Says: Consumers want Omega-3 Fish Oil
Corporate Profile Omega Protein, Inc Headquarters- Houston, Texas
Omega Protein, Inc. • Omega Protein is North America’s leading processor of marine protein and the world’s largest processor of fish oil. • Vertically integrated from catch through production of Omega. Pure. • Omega Protein owns 40 fishing vessels and 38 spotter planes. • $19 million state-of-the-art fish oil refinery produces Omega. Pure from menhaden caught in U. S. waters. • Omega. Pure Technology and Innovation Center (OPTIC) established in 2006 for product development. • Publicly traded on the New York Stock Exchange (OME).
Sustainability Omega Protein is committed to: • Protecting the menhaden population and never compromising the natural spawning cycle • Maintaining less than 1% by-catch • Working with the U. S. Department of Commerce, the Atlantic States Marine Fisheries Commission and the International Fishmeal and Fish Oil Organization Omega Protein is certified sustainable by Friend of the Sea, an organization dedicated to preserving the marine habitat.
Omega. Pure Menhaden Oil ® • • • 1 st to be directly approved by FDA as a GRAS food ingredient Odorless and taste-free Not a genetically-modified food. Made from a single species Certified Kosher by the Orthodox Union Non-Allergenic EPA 12 -15% DHA 10 -14% EPA + DHA 25 -27% Total Omega-3 Fatty Acids 32 -37% Other Delivery Systems Available Patent-pending combination of Meadow. Pure™ flaxseed and Omega. Pure fish oil containing all three forms of Omega 3 – ALA, EPA, and DHA Omega. Bits are flavourful bits made from concentrated ingredients enhanced with Omega. Pure menhaden fish oil- available in in sweet and savoury flavors
Millions of Dollars Retail Sales of Omega-3 Enhanced Products * These numbers include ALA, EPA, and DHA Source: Packaged Facts: Omega-3 Foods and the U. S. Food and Beverage Market, March 2007
EPA and DHA Win in Sales Projected Sales $1, 276, 000 $4, 397, 000 $1, 495, 000 $3, 734, 000 $1, 531, 000 $3, 062, 000 $1, 642, 000 $2, 426, 000 $1, 685, 000 $1, 832, 000 $1, 610, 000 $1, 106, 000 Source: “Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2 nd Edition. Packaged Facts. January 2009
Consumer Attitudes Toward Fish Oil and Omega-3 fatty acids are the ONLY type of fat more consumers rate healthy than unhealthy. Source: IFIC Foundation Food and Health Survey: Consumer Attitudes Toward Food, Nutrition, and Health, International Food Information Council (IFIC) Foundation. 2008
Nutritionally Desirable Nutrients Source: 2007 Health. Focus Trend Report
Strong Efforts to Consume Omega-3 and Fish Oil 48% of consumers surveyed are looking for omega-3 enhanced foods Strong Efforts To Consume 48% of consumers Source: FMI U. S. Consumer Report, 2008 and Gallup 2007 Study of Nutrition Knowledge and Consumption
Expected Health Benefits of Omega-3 Internet users surveyed purchase omega-3 because they believe omega- 3 will have these health benefits. Source: Mintel/Greenfield Online 2008
R&D Executives Pick Omega-3 for Formulations Top Ten Ingredients for Formulations % of Executives 2006 % of Executives 2007 % of Executives 2008 Antioxidants 56% 55% 60% Organic 50% 55% 53% Omega-3 52% 52% Dietary Fiber 51% 54% 49% Calcium 48% 32% 36% Probiotics 25% 37% 34% Whole Fruits 31% 33% Vitamins 40% 27% 33% Prebiotics 18% 33% 31% Nutrient Source: Prepared Foods 2006, 2007, 2008, Research and Development Exec Survey
Consumers Choose to Purchase Omega-3 Enhanced Foods 1. Relying more on preventative health and diet practices 2. Expanding aging population 3. Rising health care costs leads to healthful foods 4. Lack of available pharmaceuticals 5. Growing concern about obesity and weight management 6. Increasing awareness and concerns about mental well-being 7. Better health and quality of life Source: “Omega Fatty Acids: Trends in the Worldwide Food and Beverage Markets, 2 nd Edition. Packaged Facts. January 2009