Survey Research I Definition of Survey Research II
- Slides: 16
Survey Research I. Definition of Survey Research II. Planning Stage III. Questionnaire Construction IV. Data Collecting / Interviewing V. Data Analysis
Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate. There are Four Parts to this Definition
Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.
Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling a population to measure its relevant characteristics and to see how these characteristics relate. of
Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.
Survey Research I. Definition of Survey Research Self-Report instrument involving systematic sampling of a population to measure its relevant characteristics and to see how these characteristics relate.
Survey Research II. The Planning Stage 1. Establishing Hypotheses 2. Understanding Financial Constraints 3. Resource Planning 4. Creating the Sampling Frame
Survey Research Resource Planning - Three Types of Surveys 1. Mail-out Questionnaires 2. Telephone Interviewing 3. Field (face-to-face) Interviews Mail-Out Telephone Face-to-Face Personnel Low Moderate High Equipment Travel Response Low Low (<20%) High Low Moderate High (>80%) Moderate (>60%)
Survey Research III. The Questionnaire Construction Stage 1. Drafting Questions 2. Questionnaire Construction 3. Pre-testing Questions 4. Final Questionnaire Construction
Survey Research Questionnaire Construction 1. Type of Format 2. Type of Questions 3. Wording Issues
Survey Research – Type of Format a. Close-ended What is your age? __ 1. < than 30 __ 2. > 30 b. Open-ended How do you feel about U. S. forces going into Iraq?
Survey Research - Type of Question a. Information Questions Do you commute to CSUN? __ 1. Yes __ 2. No b. Opinion Questions Technology helps education. __ 1. Agree __ 2. Disagree c. Demographic Questions What is your current marital status? __ 1. Married __ 2. Not Married d. Special Questions Could you tell us more?
Survey Research – Wording Issues a. No extreme statements (e. g. Abortion is murder. ) b. No ambiguous wording (e. g. Did you vote? ) c. No indefiniteness of time (e. g. Do you often commute? ) d. No connotative statements (e. g. War is evil. ) e. No two part questions (e. g. How old is your child? ) f. No pedantic words (e. g. Bush’s demeanor is sophistry. )
Survey Research IV. The Data Collection / Interviewing Stage 1. Training Interviewers 3. Briefing Interviewers 3. Performing the Interviews 4. Quality Control Follow-up
Survey Research V. Data Collection 1. Verifying Response Range 2. Coding the Data 3. Processing the Data 4. Analyzing the Data 5. Reporting the Data
Survey Research Creating Attitude Scales from Opinion Questions 1. Likert Scaling (aka summated rating) 2. Thurstone Scaling (aka EAI) 3. Gutman Scaling (aka Unidimensional Scaling)
- Survey definition in research
- Structured interview
- Abcd atls
- What is a survey research method
- Strengths of survey research
- Descriptive method research
- Descriptive survey
- Advantages of survey research
- Chapter 5 discrete probability distributions
- Literature review
- Descriptive method research
- Advantages of cas
- Introduction to a survey
- Experience survey in exploratory research
- Characteristics of survey research
- Variables in survey research
- Example of questionnaire in qualitative research