SURVEY ON PERFUMES Perfume and its Overview Analysis

SURVEY ON PERFUMES

Perfume and its Overview • Analysis – – – – – Brand Colour Fragrance Origin or Company Price Size Place Quality Packaging

History Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent. " The odoriferous compounds that make up a perfume can be manufactured synthetically or extracted from plant or animal sources. Perfumes have been known to exist in some of the earliest human civilizations, either through ancient texts or from archaeological digs. Modern perfumery began in the late 19 th century with the commercial synthesis of aroma compounds such as vanillin or coumarin, which allowed for the composition of perfumes with smells previously unattainable solely from natural aromatics alone.

DIFFERENT FRAGRANCES

INTRODUCTION This survey was conducted over 142 persons which included people from various age groups and from various professions. This survey was conducted using an online service provided by Google website which had the facility of providing data collection service and also analysis of the data collected. Survey was gathered by people from Ludhiana, Vodadara, Vellore and Delhi.

Use of different Brands Calvin Klein(23%) Nike(33%) Tommy Hilfiger(18%) Adidas(11%) Others(15%)

18 Nike 16 Dolce & Gabanna 14 Tommy Hilfiger 12 Calvin Klein Hugo Boss 10 Adidas 8 Versace 6 Davidoff Burberry 4 Dior DKNY 2 Others 0 Brand Popularity

REASON FOR BRAND POPULARITY • % of Nike and adidas brand popularity is large compared to others because it is cheap and also advertised by famous sports personalities like MS Dhoni, Virendra Sehwag and international personalities like Maria Sharapova and Tiger Woods. • Tommy Hilfiger is preferred because of its brand image. • David Off is famous because it is used by various celebrities like Anupam Kher and many more. • Calvin Klein and Hogo Boss are famous because they follow the concept of shop in shop. • Versace, Dolce & Gabanna, Burberry, Dior, DKNY and various others brands are preferred because of its international value.

USE OF PERFUMES, DEODORANTS AND COLOGNE 70 60 50 40 Perfume Cologne 30 Deodorant 20 10 0 Men Women Children

ANALYSIS • As shown in the graph we can see that Perfume is more popular amongst men and women because its last longing fragarance makes it linger throughout the entire day especially during their business hours. • Perfume is also used by elderly people more because of the price it has. • Cologne is basically used by office going people. It is famous amongst men as they prefer cologne due to its lasting effect. • Deodorants are more used by young generation because it has ability to avoid bad odour. It is used by children as they use it after their playing time or after their physical excertion. • Deodorant is also used because it is cheap and easily available. • We can get deodorants for a meagre amount such as Rs 100 as compared to perfumes and cologne.

Effect Of Apperaance 50 45 40 35 30 25 20 15 10 5 0 Packaging Quantity Colour e Sh ap ol ou r C y tit ua n Q Pa c ka g in g Shape

Reasoning • From the above pie chart we can say that packaging is the most important factor in deciding which fragrance to buy. • Fragrances with good and catchy packing is generally preferred by people. • Shape of the perfume is preferred by those people who might use the band of perfume to boasting and flaunting purposes. • Colour is not that important but is usually considered by small number of people.

30 00 + R s. 30 00 10 00 - s. R 00 0 01 s. 50 R 00 10 05 R s. Price 60 50 40 30 20 10 0 Price

PRICING ANALYSIS • The survey says that people use the perfume ranging from Rs. 1000 Rs. 3000 because they believe in brand image and most of the famous perfumes lie in this range. • The range from Rs. 100 -Rs. 500 is least preferred because very less variety is available in this range. • And we can also see that perfumes in the range Rs. 3000 and above are preferred less because of its high cost.

SHOP FOR PERFUME 60 50 40 30 20 10 0 Departmental Store Grocery Shop Online Exclusive Showroom

FROM WHERE DO PEOPLE BUY? ? ? • The data states that most of the people like to buy perfumes from The Departmental store. This is because in the departmental Store large variety of perfumes are available along with other products. • In Departmental store many offers are available along with various on going promotions. • Online shopping is generally less preferred by people because of more time taken for delivery and lack of assurance of delivery. • Secondly, people should also have credit card or debit card to purchase online. • Exclusive Showrooms are always preferred by people who want to buy a particular brand exclusively. Hence exclusive showrooms are less preferred as compared to Departmental store.

60 How often do you buy perfume? ? 50 40 30 How often do you buy perfume? ? 20 10 0 Once a Few month fortnight times a year Very rarely

FREQUENCY OF BUYING • People have different views on buying perfume. • Some people prefer buying on monthly basis some people buy yearly and some hardly buy ever, • Children according to survey use perfumes and deodorants more as they sweat and play more. • Deodorants are bought more often as they are cheap

WHAT PEOPLE HAD TO SAY……. . If you use perfume, why do you prefer it? • • • “Long lasting fragrance ! “- Anonymous “Just for fun: “ - Abhishek “fragrance. . !” – Anonymous “It doesnt effect on body” – Rebanta “they stay on for a longer time when compared to deodorants and cologne or even body mists. . . ” – Sindhura • “To smell good” – AJ • “freshness and fragrance” – Brijesh • “because it gives fragrance whole day and makes me feel fresh. . . ” Vishesh

If you use deodorant, why do you prefer it? • “it controls sweat smell stays with the body better then a perfume” – Anonymous • “Because I am more into sports and all and obvisously I won't where a perfume if I'll be playing : p. . plus i am outside the whole day so sweating !!! !!” – Ashish Kashyap • ” There is no risk of negative impression. ” – Sant Singh • “Coz it removes the dirty smell of our sweat and it does not let others know that I had not bath today. ” – Anonymous • “Anti-Perspirant Odour” – Ritwik • “I mainly use it because of antisweat reason” – Gaurav Vashishth • “Generally 1 uses it for some short duration pockets occasion dependent” – Mohit • “it gives kinda natural effect. . eliminate odour. . . good for day to day use. . ” – Anonymous • “Casually to attract” – Abhishek • “comparatively cheap. helps to feel fresh and smells good. ” – Anonymous • “for make the surroundings good and to feel calm. even it's cheaper than perfumes. . . ” -Brijesh

If you use cologne, why do you prefer it? “It prevents stinky sweat” – Rebanta “no reason” – Anonymous “bcz i feel better fragrance in cologne. . . : -)” - JR

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