SURFACE TREATED PIGMENTS New product launch by Neelikon

SURFACE TREATED PIGMENTS New product launch by Neelikon

SURFACE TREATED PIGMENTS Types of Treatment v OTS Treated – ST 101 v FHS Treated – ST 102 v SSI Treated – ST 103 v PGS Treated – ST 104

LIST OF PRODUCTS • • Talc Lavanya Elegans Lavanya Flamingo Lavanya Laal Lavanya Sooraj Lavanya Chaandni Lavanya Kuku Lavanya Lilac

APPLICATIONS FOR SURFACE TREATED PIGMENTS

OTS TREATED : ST 101 Chemical Name: - TRIETHOXYSILYLOCTADECANE Key Benefits: Lubricious skin feel and aesthetics Enhanced compressibility in pressed powders. Water repellency. Improved wetting and dispersion capability. Improved skin adhesion. Click to add text

Product name • • • Talc Lavanya Laal ( Red Iron Oxide) Lavanya Sooraj ( Yellow Iron Oxide) Lavanya Chaandni (Titanium Dioxide) Lavanya Kuku(Black Iron Oxide) Lavanya Elegans (D&C Red 7 Ca lake) Features • • • Strong hydrophobicity Excellent dispersibility in various oil, Moist / creamy texture, Waterproof Low Viscosity Dispersion Application • • Powder foundation Loose powder Liquid/Cream foundation Air Cushion Mascara Lipstick / Lip-gloss Eye shadow Blusher

HYDROPHOBIC - WATER REPELLENT Difference between treated and untreated pigment when dispersed in water.

FHS TREATED : ST-102 Chemical Name: - (1 H, 2 H, 2 H-PERFLUOROOCTYL)TRIETHOXYSILANE Key Benefits: Strong hydrophobicity and lipophobicity � Long Lasting � Smooth Texture/spreadability �

Product name • • • Lavanya Laal ( Red Iron Oxide) Lavanya Sooraj ( Yellow Iron • Oxide) Lavanya Chaandni (Titanium • Dioxide) Lavanya Kuku(Black Iron Oxide) • Lavanya Elegans (D&C Red 7 Ca lake) Features Strong hydrophobicity and lipophobicity Provide Long lasting effect /long wearing, Smooth/spreadability Waterproof and sebumproof Application • • Powder foundation Liquid foundation Eye shadow Water resistant makeup

HYDROPHOBIC - Water Repellent LIPOPHOBIC - Oil Repellent DIFFERENCE BETWEEN TREATED AND UNTREATED PIGMENT WHEN DISPERSED IN WATER AND OIL.

SSI TREATED : ST-103 Chemical Name: - POLY(DIETHYLSILOXANE) Key Benefits: Excellent spreading and blending Improved solubility of Sunscreen ingredients Superior slip Light, dry skin feel Cuts tackiness of other raw materials

Product name • • Lavanya Laal ( Red Iron Oxide) Lavanya Sooraj ( Yellow Iron Oxide) Lavanya Chaandni (Titanium Dioxide) Lavanya Kuku(Black Iron Oxide) Lavanya Elegans (D&C Red 7 Ca lake) Lavanya Flamingo (D&C Red 6 Ba lake) Lavanya Lilac (D&C Red 27 Al. Lake) Features • • Excellent Blending Uniform Dispersion Improved Solubility of sunscreen ingredients Light/Dry skin feel Application • • Powder foundation Loose powder Liquid/ Cream foundation Lipstick Lip-gloss Eye shadow Blusher

PGS TREATED : ST-104 Chemical Name: - METHOXY(POLYETHYLENEOXY) PROPYLTRIMETHOXYSILANE Key Benefits: Hydrophilicity Improved wetting in aqueous system Dispersion in water with low share mixing Capability to achieve high pigment loading Less sedimentation in water

Product name • • Lavanya Laal ( Red Iron Oxide) Lavanya Sooraj ( Yellow Iron Oxide) Lavanya Chaandni (Titanium Dioxide) Lavanya Kuku(Black Iron Oxide) Lavanya Elegans (D&C Red 7 Ca lake) Lavanya Flamingo (D&C Red 6 Ba lake) Lavanya Lilac (D&C Red 27 Al lake) Features • • • Hydrophilicity Uniform Dispersion in water Improved wetting in aqueous system High pigment loading Less sedimentation in water Application • • • Cosmetic emulsions Liquid eyeliners Oil in water foundation Mascara Water based concealers

HYDROPHILIC – WATER DISPERSIBLE Difference between treated and untreated pigment when dispersed in water.

THANK YOU!!!