Suomi CD CDFinland Suomi CD contains a data






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Suomi. CD (= CD-Finland) Suomi. CD contains a data retrieval program, a regional database and boundary data on postal code areas (3000) and municipalities (452) _ contains over 4 million separate statistical data units _ Updated every second year _ Turnover / version appr 1, 7 million FIM _ _ASCII- or d. Base-format for desktop mapping

Suomi. CD helps you to answer questions such as: What postal code areas have the most buying potential in terms of income? _ Where do the customer profile demographics match your product demographics? _ What kind of customers live nearby your retail locations? _ Do the potentials of your selling territories differ a lot? _

Suomi. CD contains regional data on: Inhabitants _Households _Business establishments _Distance to work _ _Building stock _Service structure of the area _Household final consumption expenditure

Suomi. CD, customers: mainly dealing with consumer marketing usually operate in whole country and have several sales areas need to know the structure and potential of different market areas _ _ Typical uses: - site selection - consumer and market analysis - tarketing of direct marketing

Suomi. CD, customers: _ _ at the moment 150 companies, approx 900 users 70 % is ”loyal” customers, update database regularly Key factors for customer loyalty: - good product, developed with customers. - free training and Help Desk for all users. - regular contacts with customers: invitations to fairs, exhibitions and seminars. Free copy of Stat. fi magazine. Every customer is contacted 4 -6 times a year either face-to-face, by phone or by mail. _
