SUNY Oswego in Syracuse Branch Campus Metro Center

SUNY Oswego in Syracuse Branch Campus @ Metro Center DIVISION OF EXTENDED LEARNING PREPARED BY JILL PIPPIN, DEAN FOR EXTENDED LEARNING

Unique Value Proposition Students receive the quality of a SUNY Oswego education at affordable tuition rates in blended format in downtown Syracuse.

Performance Drivers 1. Implement pathways for locally anchored transfer and non-traditional students to earn select high quality SUNY Oswego undergraduate completion degrees in high demand fields via blended program modality.

Performance Drivers 2. Establish SUNY Oswego as the most affordable and accessible non-traditional student oriented four-year institution of higher education in downtown Syracuse. 3. Provide the SUNY Oswego experience to our non-traditional & locally anchored student audience.

Products & Services ◦ Blended Program Format ◦ 51% of core courses in person, the rest online ◦ Clustered time blocks when possible and/or Hybrid course format ◦ 2 year rotation ◦ Students Services delivered onsite and online

Programs Available in Syracuse Undergraduate Completion Programs ◦ Business ◦ Human Development ◦ Public Justice Graduate Programs ◦ MBA ◦ Mental Health Counselling ◦ Childhood Education Graduate Certificate Programs ◦ Educational Leadership ◦ Integrated Health Systems ◦ Health Information Technology

Branding Strategy & Advertising Campaign Promote a Clear Value Proposition Rebrand as “SUNY Oswego in Syracuse” Comprehensive & Integrated Marketing Strategy Student Brand Ambassadors Internal campaign