Sun FAITHs Brand Protection and Anticounterfeiting Service Sun
Sun. FAITH’s Brand Protection and Anti-counterfeiting Service Sun. FAITH IP Sept. 2 nd, 2004 Shanghai S u n F A I T H 2004 sun. FAITH China Limited, All Rights Reserved
Topics o Brief of Sun. Faith IP o Best Practices n n Case Study 1 : Criminal Case Development Case Study 2 : Customs IPR Protection o Anti-counterfeiting Operation and Procedure o Our Services – Auto Industry Focused Sun. FAITH China Limited, All Rights Reserved
Sun. FAITH’s Brief S u n F A I T H 2004 sun. FAITH China Limited, All Rights Reserved
Sun. Faith Brief Foundation Nov. 1995 Branch Beijing, Guangzhou(China) Cambridge, Tokyo(Overseas) Workstation 10 major cities around China Number of Staff 70 Main Business �Service of IP Protection �Market Research and Competition Intelligence � Risk Management Sun. FAITH China Limited, All Rights Reserved
Sun. FAITH Qualifications o o o o License foreign social survey of China QBPC(Quality Brand Protection Committee) Recognized and recommended agency with the Trade Insurance Institute of the Japanese Ministry of International Trade and Industry INTA (International Trademark Association) LESI (Licensing Executives Society International) IPRA(International Public Relationship Association) SCIP (Society of Competitive Intelligence Professionals) Sun. FAITH China Limited, All Rights Reserved
Capability 北京 鄭州 瀋陽 Expert Personnel 70 烏魯木斉 西安 南京 An average 上海 of 40 to 60 温州 cases per 寧波 month 義烏 武漢 Nationwide Enforcement Capability Broad Coverage 13 key areas 成都 重慶 広州 深圳 汕頭 厦門 Sun. FAITH China Limited, All Rights Reserved
IP Major Client Group Focused Industry Typical Clients Pharmaceuticals Glaxo. Smith. Kline, Johnson & Johnson, Squibb, Fujisawa Automobile BOSCH, TOYATA, HONDA, TENNECO, NGK Cosmetics CHANEL, CD, COTY, LVMH, HUGO BOSS Appliances TOSHIBA, Panasonic, PHILIPS, SAMSUNG, LG Sports and Outdoor product GORE-TEX, THE NORTH FACE, NIKE, adidas Arc'teryx Sun. FAITH China Limited, All Rights Reserved
Identity of Sun. FAITH o o o o Long-time IP protection and consulting experiences Large monitoring & investigation Network Experienced in IP investigation, raid action and management system Long and Well contacted with Multinationals Seasoned and experienced investigators in various IPR fields Good relationship with Chinese Authorities at different levels Experienced in Criminal Case development Experienced in customs IPR protections Sun. FAITH China Limited, All Rights Reserved
Best practices/Enforcements Case Study 1: Anti-Gang-Counterfeiting - Successful Criminal Case S u n F A I T H 2004 sun. FAITH China Limited, All Rights Reserved
LOSS ¥ 80 – 90 Million Sun. FAITH China Limited, All Rights Reserved
Impact of Counterfeit: Lay off worker Reduce production scale Sun. FAITH China Limited, All Rights Reserved
Gang-counterfeiting Johnson&Johnson Ex-employees Set up own factory For special equipment Market Client Introduction Market equipment Instruct know-how To evade Raid and Inspection Instruct how To make fake Raw material and package introduction Sun. FAITH China Limited, All Rights Reserved
Criminal Judgeme Sun. FAITH China Limited, All Rights Reserved
Leaders of the gang Sun. FAITH China Limited, All Rights Reserved
Market share up 15 % Anti-counterfeiting nationwide: 18 provinces and cities; 8 machines; 6, 000=2 million RMB; 7 persons into prison Sun. FAITH China Limited, All Rights Reserved
No 1 of the Top 10 Best Cases in China Sun. FAITH China Limited, All Rights Reserved
Best practices/Enforcements Case Study 2: IPR Customs Protection - Countercheck Counterfeit Export Sun. FAITH China Limited, All Rights Reserved
Counterfeit Exports Environment Trade Fair China Foreign Trade Co. Exporter Importer Counterfeit Factory Printing Supplier Semi. Finished Products Village Finished Products Sun. FAITH China Limited, All Rights Reserved
How Severe ? 80% counterfeit Ink catr. was manufactured in China 65% counterfeit toner worldwide was manufactured in China Sun. FAITH China Limited, All Rights Reserved
How to Response? p Establish anti-counterfeiting department p Cooperate with Chinese Enforcement Departments p Closely cooperate with investigation company, and strengthen the investigation and attack against the anti-counterfeiting activity p Cooperate with Chinese customs and establish border protection network, which achieved prominent results. Sun. FAITH China Limited, All Rights Reserved
Guideline of Customs Project Preparation Black List Customs Training Customs action Achievement PR Sun. FAITH China Limited, All Rights Reserved
Customs Training training Sun. FAITH China Limited, All Rights Reserved
Achievement Value:US$3 million Counterfeits Exporters: 8 Sun. FAITH China Limited, All Rights Reserved
Anti-counterfeiting Operation and Procedure Sun. FAITH China Limited, All Rights Reserved
IP Legal System ADMINISTRATION PROTECTION Protection Scope Laws concerning Enforceme nt organ Tradem ark Trademark Law Market Economic Order Consume r Protectio n law AIC Unfair Competit ion law Patent Copy right Product Quality Law Patent law Copyright law TSB Patent Bureau (SIPO) Copyrig ht Bureau Special Admin. Protection Drug Supervisi on law SFDA IP Customs Protectio n regulatio n Custo ms Sun. FAITH China Limited, All Rights Reserved
Info collection Step 1 Work process filtering Step 2 Detailed Inves. Criminal liability Admin. Coop. Civil Liability Step 3 Admin. Raid Evid. collection Admin. Penalty Submit Evid. Fake disposal Judgment Step`4 Coop. with PSB Evid. Collection Customs protection CAFIP Customs Training Submit evid. judgment Customs check Sun. FAITH China Limited, All Rights Reserved
Cooperation from Brand Owner Legal • Comfirmation of the right(recording/registratio n) • POA Brand enforcement • In-time identification documents & producy) • Responding Center Owner(government/customer) Service Provider Business • Trade mark use & management • Technique support (anticounterfeit) Public/Government Relationship • Harmony with Advertisements and local government etc. Sun. FAITH China Limited, All Rights Reserved
Our Resources o Good GR: TSB, AIC, PSB, CUSTOMS, China Auto Industry Association, etc. o In-depth Understanding on China Auto Part Manufacturing Industry o Detail Exporting Intelligence regarding the auto-parts exporting data/players o Strong Relationship with Chinese Product’s Standard Committee (国家标准化委员会) o Special Working Team in IPR Field for Automobile Industry Sun. FAITH China Limited, All Rights Reserved
Services Offered for Steel Indus. Trademark Design Patent Daily Operation (Hotline) Chinese Customs Exporting Chinese Customs Data & Exporters IP Protection & Market Anti-counterfeiting Monitor & Source Market Sweep Criminal Case Investigation Development & Raid Actions Partners & Strategies Solutions Actions Suppliers Audits Check Sun. FAITH China Limited, All Rights Reserved
Sun. FAITH’s Brand Protection and Anticounterfeiting Service THE END Thanks All Sun. FAITH China Limited, All Rights Reserved
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