Suggested Symbols and Colors Suggested Symbols NEW UPDATE
Suggested Symbols and Colors Suggested Symbols: NEW UPDATE Suggested Accent Colors: CONCEPT Suggested Fonts: Century Gothic (Headline & Main Copy) Arial (Callouts, Small Descriptive Text) 1 Confidential
Sales Presentation Input – Wireless Presenters Contact Name DATE A DIVISION OF ACCO BRANDS
Contents § § § § § 3 Introduction Market Intelligence Consumer Insights Competitive Landscape Category Strategy Introduction to xxxxxx(Product Name) Features and Benefits Packaging Solution Technical Data Price Proposal & Availability Target Audience Channel Strategy/Opportunity Product Competitive Landscape & USPs Marcomms Assets PR Plans/Promotions Product Positioning Forecast (Top 5 Accounts) Summary & Close Confidential
Introduction – Wireless Presenters § Provide individuals a tool to engage with audience during public speaking § Combining features of a laser pointer and intuitive buttons to enhance presentation § Navigate Presentation without assistance § No additional software required § Key component for the mobile professional 4 Confidential
Historical & trends (units) Presenters As consumers focus on i. Pads, the focus for presentations on laptops has decreased 300 000 250 000 200 000 150 000 100 000 50 000 0 2009 5 Confidential 2010 2011 However, as the mobile professional increases their knowledge of presentation enhancements, we’ll see a rise in presenter sales
Competitive Landscape – NEED TO COMPLETE Product 3 customizable button Manufacturer Logitech Targus SIIG $ $29. 99 Name Price Point F&B 6 Confidential $24. 99 S
Category Strategy § Lead market in innovation of Wireless Presenters § Regain marketshare from key competitors § Establish Kensington as the leader in quality and dependable Wireless Presenters § Align Kensington with retail, e. Tail and B 2 B as the partner of choice for the mobile professional, education, IT § Engage in Partnerships with 3 rd party manufacturer § i. e. Epson mobile projectors 7 Confidential
Introduction to: Wireless Presenter Launch Date: June 2012 8 Confidential
Introduction to: Presentair Part Number: K 39524 US Product Description: Presentair™ Bluetooth® presenter, laser & stylus Street price: $69. 99 Launch Date: June 2012 9 Confidential NEW
Introduction for: Present. Air Bluetooth Presenter Remote, Laser Pointer and Stylus Perfect accessory for the Ultra. Book or Mac. Book user Rechargeable Green Engine Intuitive Controls Micro USB Recharge 4 Button Uni. Surface Module Responsive Touch Tip Customized Stylus Tip True Compatibility Works with Any BT Laptop Quality Conductive Body Roam & Present Up to 50 Feet Range 10 Confidential Comfortable Asymmetrical Body Bright & Sharp Point Red Laser Pointer
Introduction to: Presentair Product Description: Presentair™ Bluetooth® presenter, laser & stylus NEED NEW PIC 11 Confidential § Taking presentations to a new level § The Bluetooth presenter remote sleek style adds style § A perfect accessory for the Ultrabook or Mac. Book user. § Intuitive buttons for ease of use § Rechargeable Green Engine § Responsive Touch Tip Stylus § Beautiful carry case Availability: Q 2 FY 12
Packaging Solution Sample NEW ADD PACKAGING Cut out for product exposure QR Barcode 12 Confidential Icon messaging
Price Proposal NEW Tech Street Price $69. 99 13 Retail $69. 99 MSRP $TBD Channel Pricing $TBD Confidential
Availability Packaged Sales Samples May 1 st 14 Confidential NEW Ex Factory Date In Stock in Warehouse May 1 st June 1 st
Target Audience and Opportunity • Customer: • Sales Executives & Professionals • Managers, Trainers, & Leaders • SOHO • Channel • 2 nd Tier Retail; e. Tail; • DMR; VAR • Verticals: Education, Helathcare, • Commercial 15 Confidential
Channel Strategy & Opportunity • B 2 B: ( secure in stock inventory with promotions) • IT Gatekeeper • SOHO • SMB • B 2 C • 2 nd Tier Retail – in line placement • Offer attach promotions • e. Tail – promote to educators and mobile professionals - “Don’t leave home without it” • 16 DMR; VAR – Tie in with key floor events • Verticals: Education, Helathcare Confidential
Promotions Regional Specific Outline any Promotional activity that is going to take place 17 Confidential
Presenters EOL Q 3 FY 1 2 Price Q 2 FY 1 2 Q 3 FY 1 2 Wireless Presenter $34. 99 18 Confidential Wireless Presenter w/ Red Laser $49. 99 Aria Bluetooth Presenter w/Red Laser + Wireless Presenter w/ Stylus $69. 99 Joystick, Backlit & Red Laser $65. 99 Wireless Presenter w/ Red Laser + Memory $74. 99 Performanc e EOL Q 3 Presenter Pro Remote w/ Green Laser Presenter Pro $79. 99 Remote w/ Joystick, Backlit, Green Laser $79. 99 Presenter Pro Remote w/ Joystick, Backlit, Green Laser + Memory $99. 99 Presenter Pro Remote w/ Green Laser + Memory $99. 99
Regional Specific Marcomms Assets Photography Beauty – Product Beauty – Family Web Other Banner E-Shot Video Full page Advert Beauty – Web Press Release Components Comparison Chart Environment Flyer In-Use Event Pop-Ups Scale Giveaways/ Premiums Packaging www. kensingtonpartner. com Interactive hyperlink when in presentation “slide show” mode 19 Confidential
Summary & Close Presentair™ Bluetooth® presenter, laser & stylus Smart – a wireless presenter with sleek new design Safe - Provides a dependable and reliable product with a limited lifetime warranty Simple – Intuitive controls to allow you to focus on your audience not your laptop 20 Confidential
Thank You 21 Confidential
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