SUGAR CONFECTIONER Y MARKET REVIEW 2020 CONTENTS MARKET

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SUGAR CONFECTIONER Y MARKET REVIEW 2020

SUGAR CONFECTIONER Y MARKET REVIEW 2020

CONTENTS MARKET OVERVIEW VARIETY OF SENSES HEALTH & ETHICS Main Manufacturers p. 03 Top

CONTENTS MARKET OVERVIEW VARIETY OF SENSES HEALTH & ETHICS Main Manufacturers p. 03 Top Trends p. 04 Top Flavours p. 05 Innovative flavours p. 09 Sour candies p. 11 Soft candies p. 12 Texture p. 13 Playful formats Marshmallows Healthier p. 14 Energy & Well-being p. 19 Reduced sugar p. 20 Vegan p. 21 Fruits & Vegetables p. 22 p. 15 p. 17 www. expressions-aromatiques. com Regulation on Sugar Confectionery is specific and varies greatly depending on the country. We highly recommend you to check in details the regulation specific to your market regarding the use of flavours in these products. 2

MAIN MANUFACTURERS Some examples of the main CONFECTIONERY MANUFACTURERS HARIBO Groupe ARCOR PERFETTI VAN

MAIN MANUFACTURERS Some examples of the main CONFECTIONERY MANUFACTURERS HARIBO Groupe ARCOR PERFETTI VAN MELLE WRIGLEY Germany Argentina Italy – Netherlands United-Kingdom FERRERO UHA MIKAKUTO KK CARAMBAR & CO Italy Japan France www. expressions-aromatiques. com 3

TOP TRENDS 5 KEY CONFECTIONERY TRENDS TO WATCH Sophistication Reduced sugar Functional boost Lifting

TOP TRENDS 5 KEY CONFECTIONERY TRENDS TO WATCH Sophistication Reduced sugar Functional boost Lifting the mood Sustainable The use of more sophisticated flavours and formats is adding a further layer of innovation. Following rising health concerns, consumers are increasingly reducing their sugar intake. There is a growing focus on functional confectionery, featuring ingredients that deliver health benefits. Busy lifestyles are putting a spotlight on confectionery that can offer some stress relief. Leveraging food waste and using fair-trade ingredients is one of the industry’s key sustainable solutions. FISCHERMAN'S FRIEND Germany – 04/2020 Refreshing flavoured pastilles. With cocoa. No added sugar. CHOCOLATE, ORANGE & MINT HARIBO France – 04/2020 Candy with reduced sugar content and no sweetener. 30% less sugar than conventional sweets. CROCO BABY UHA MIKAKUTO Japan – 05/2019 Throat candies enriched with GABA. With anti-allergic properties. BENIFUUKI GREEN TEA www. expressions-aromatiques. com AVID HEMP United- States - 11/2019 Gummy candies to improve mood, fight anxiety and promote sleep. Natural flavours. FRUITS BUBS GODIS SKALLE Sweden – 03/2019 Gelatine free fair-trade gummy candies. Skull shaped. LIQUORICE & TOFFEE Source : Innova Market Insights 4

TOP FLAVOURS- EUROPE Top flavour Single or combined (NPD 2020) Fruits Strawberry Lemon Raspberry

TOP FLAVOURS- EUROPE Top flavour Single or combined (NPD 2020) Fruits Strawberry Lemon Raspberry Orange Cola Sour Apple Cherry Mint Blackcurrant Peach Pineapple Lime Eucalyptus Ginger Pear Blueberry Mango Pepper Mint Watermelon Passion Fruit DROGERIE MARKT Germany – 01/2020 Sugar free gums with a high protein content. BLACKCURRANT & MARACUJA SMITH & SINCLAIR United-Kingdom– 02/2020 Happy hour non-alcoholic candies. MIMOSA COCKTAIL PINEAPPLE BELLINI MANDARIN SPRITZ SWIZZELS United-Kingdom – 06/2020 British dessert flavoured chewy candy assortment. Vegan. Natural flavours. SKITTLES (Mars) Poland – 01/2020 Skittles candies “Winter fruits” edition. APPLE PIE RHUBARB CRUMBLE LEMON MERINGUE PIE STICKY TOFFEE PUDDING FRUITS (Mandarin, Apple, Raspberry, Pomegranate or Blood Orange) & CINNAMON www. expressions-aromatiques. com Source : Mintel GNPD 5

TOP FLAVOURS- ASIA Top flavour Single or combined (NPD 2020) Strawberry Mint Milk Fruits

TOP FLAVOURS- ASIA Top flavour Single or combined (NPD 2020) Strawberry Mint Milk Fruits Lemon Orange Peanut Peach Grapefruit Apple Honey Cola Mango Sesame Salt / salty Cherry Blueberry Soda Yogurt Pineapple Raspberry Tea Pepper Mint Watermelon GOOD LIFE FOOD Thailand – 01/2020 Milk flavoured goat milk candies. Added calcium and 25% less sugar. GOAT MILK JACK 'N JILL DYNAMITE Philippines – 04/2020 Mint flavoured candy with a creamy melon filling. MELON & MINT www. expressions-aromatiques. com CHUPA CHUPS Laos – 04/2020 Cotton bubble gum. First it’s cotton candy then it’s bubble gum. COLA HALLS (Mondelez) Thailand – 04/2020 Candy with a fruity filling and a little salt and chili. TAMARIND & CHILI Source : Mintel GNPD 6

TOP FLAVOURS – REST OF THE WORLD NORTH AMERICA SOUTH AMERICA AFRICA MIDDLE-EAST Strawberry

TOP FLAVOURS – REST OF THE WORLD NORTH AMERICA SOUTH AMERICA AFRICA MIDDLE-EAST Strawberry Sour / Sweet & Sour Cherry Orange Lemon Strawberry Watermelon Cherry Sour Spicy (chili pepper, sriracha, chamoy…) Strawberry Fruits Lemon Sour Cherry Fruits Grape Watermelon Yogurt Raspberry Mint Blueberry Apple Spicy (chili pepper, sriracha, chamoy…) Pineapple Red fruits / Forest fruits Mango Green Apple Tropical Vanilla Blue raspberry Punch Wine (Rosé, Champagne, Prosecco) Fruits Lemon Mint / Menthol Coconut Vanilla Blueberry Orange Chocolate Mango Apple Green Apple Tamarind Cream Eucalyptus Passion Fruit Honey Peach Tutti Frutti Mint / Menthol Orange Apple Raspberry Grape Tutti Frutti Berry Chocolate Cola Milk Bubble gum Caramel Vanilla Blueberry Pineapple Blackcurrant Lime Coconut Watermelon www. expressions-aromatiques. com Source : Mintel GNPD 7

MARKET REVIEW 2020 VARIETY OF SENSES 8

MARKET REVIEW 2020 VARIETY OF SENSES 8

INNOVATIVE FLAVOURS FRUIT + CARAMEL MAOAM (Haribo) France – 10/2020 Flavoured chewy candies with

INNOVATIVE FLAVOURS FRUIT + CARAMEL MAOAM (Haribo) France – 10/2020 Flavoured chewy candies with fruit and caramel flavours. APPLE-CARAMEL, STRAWBERRYCARAMEL or ORANGE-CARAMEL SMOOTHIES LOVELICORNE SKITTLES (Wriggley) France – 07/2019 HARIBO France – 01/2019 SKITTLES smoothie flavoured candies: a delicious blend of fruity flavours and yogurt. Unicorn shaped candies. With flavours reminiscent of childhood. Lollipops with Japan inspired flavours. TOFFEE APPLE, STRAWBERRY ICECREAM, CARAMEL CUSTARD, BUBBLE GUM or GRENADINE RAMUNE, CHERRY BLOOSOM, STRAWBERRY MATCHA SMOOTHIE or YUZU RASPBERRY, PINEAPPLE, APRICOT, BANANA or BLUEBERRY www. expressions-aromatiques. com TOKYO CHUPA CHUPS France – 05/2020 Source : Protéines. XTC – Food Innovation Database 9

INNOVATIVE FLAVOURS HINT OF MINT HARIBO France – 05/2019 TAGADA candies in limited edition.

INNOVATIVE FLAVOURS HINT OF MINT HARIBO France – 05/2019 TAGADA candies in limited edition. No artificial colours. Made in France. In a resealable bag. STRAWBERRY & MINT COCOA FISCHERMAN'S FRIEND Germany – 04/2020 Refreshing flavoured pastilles. With cocoa. No added sugar. CHOCOLATE, MINT & CHERRY CHAMPAGNE OCHAZUKE PROJECT 7 GOURMET GUMMIES United-states – 06/2019 UHA MIKAKUTO KK Japan – 03/2020 Champagne-flavoured gummy candies. Alcohol-free. No artificial flavours or colours. With organic sweeteners. GMO free. Candy with ochazuke flavour, a Japanese dish of rice in a spice and nori seaweed broth. With candied plums. Individually wrapped. BRUT or ROSÉ OCHAZUKE www. expressions-aromatiques. com Source : Protéines. XTC – Food Innovation Database 10

SOUR CANDIES BALL FIZZ LUTTI FUN & BIO France – 10/2019 Organic gummy candies

SOUR CANDIES BALL FIZZ LUTTI FUN & BIO France – 10/2019 Organic gummy candies with a tangy and fruity taste. PINEAPPLE, BLACKCURRANT, CHERRY, STRAWBERRY, PEACH or APPLE SOUR INFERNALS CHUPA CHUPS United-Kingdom– 08/2019 Bomb shaped very sour candies. LEMON, COLA or STRAWBERRY CHOF TA LANG COLOUR THE TONGUE TETES BRULEES (Confiserie du Nord) France – 02/2019 SAMIA France – 05/2019 Strip shaped gummy candies covered with sour sugar. Natural flavours Halal bicolored sour lollipops coloring the tongue. Gluten free LIME, PEACH, BLACKCURRANT or CACTUS APPLE, STRAWBERRY, COLA or CHERRY www. expressions-aromatiques. com Source : Protéines. XTC – Food Innovation Database 11

SOFT CANDIES SQUIDGIES HARIBO SQUIDGIES France – 10/2019 Vegan soft candies without pork gelatine.

SOFT CANDIES SQUIDGIES HARIBO SQUIDGIES France – 10/2019 Vegan soft candies without pork gelatine. Made with pectin. With fruit juice and natural flavours. COLA, RASPBERRY, VANILLA, CHERRY, APPLE or STRAWBERRY GIANTS SKITTLE (WRIGLEY) United-Kingdom – 03/2020 Giant SKITTLES candies with a soft heart. 3 times larger than regular. FRUITS HUG ME PLEASE MUFFIN NOT GUILTY SWEET REVOLUTION France – 05/2019 JUTRZENKA AKUKU ! VEGE Poland – 04/2020 Organic candies without animal gelatine. 100% vegan. Gluten free. No artificial colours or flavours. Vegan soft candies without pork gelatine. Made with pectin. With fruit juice and natural flavours. LITCHI & LIME MUFFIN shaped www. expressions-aromatiques. com Source : Protéines. XTC – Food Innovation Database 12

TEXTURE SPARKLING INCLUSIONS SOUR PEARLS CIDER INCLUSIONS MEIGUM (Meiji) Japan – 08/2019 STIMOROL CANDY

TEXTURE SPARKLING INCLUSIONS SOUR PEARLS CIDER INCLUSIONS MEIGUM (Meiji) Japan – 08/2019 STIMOROL CANDY SENSATIONS Belgium – 02/2019 UHA MIKAKUTO KK Japan – 01/2019 Trio of soda-flavoured candies with sparkling inclusions. In a resealable bag. Sugarless candies filled with sour pearls. Double flavour. WATERMELON & CITRUS SODA, LEMON SODA or COLA Candy with KINUGAWA cider inclusions and strawberry jelly. With strawberry puree. Enriched with lactic ferments. LIME & STRAWBERRY & CIDER www. expressions-aromatiques. com YOGURT COATING SKITTLES (Wrigley) United-Kingdom – 07/2019 SKITTLES candies coated with yogurt. STRAWBERRY, LIME, ORANGE, LEMON or BLACKCURRANT Source : Protéines. XTC – Food Innovation Database 13

PLAYFUL FORMATS STREET FOOD RINGS LOOK O LOOK France – 03/2019 UHA MIKAKUTO Japan

PLAYFUL FORMATS STREET FOOD RINGS LOOK O LOOK France – 03/2019 UHA MIKAKUTO Japan – 03/2020 Mix of candies with shapes inspired by street food. Assortment of gummy candy rings to create fun shapes. In resealable standing bag. CANDY TACO CANDY HOT DOG BANANA RAMUNE, WHITE GRAPE, LEMON, STRAWBERRY or BLACK GRAPE ROSE CONFECTIONERY LTD Ireland – 02/2020 Liquid candy spray in a banana-shaped packaging. No artificial colours. BANANA & APPLE www. expressions-aromatiques. com HAMBURGER CO-OPERATIVE GROUP LTD. United-Kingdom– 12/2019 Flavoured gummy candies in the shape of a hamburger to assemble yourself. FRUITS Source : Protéines. XTC – Food Innovation Database 14

MARSHMALLOWS CBD ORGANIC THE MARSHMALLOWIST United-Kingdom – 01/2019 SACRE ANTONIN! France – 02/2019 Hand-made

MARSHMALLOWS CBD ORGANIC THE MARSHMALLOWIST United-Kingdom – 01/2019 SACRE ANTONIN! France – 02/2019 Hand-made marshmallows with hemp extract in limited edition. Creative recipe. Organic marshmallows made in France in a funny design case. No preservative, artificial flavour or artificial colour. CANNABIDIOL, GRAPEFRUIT & PINK PEPPER ORANGE, RASPBERRY or BANANA VEGAN GOURMET MALLOW PUFFS Belgium – 09/2020 ASDA EXTRA SPECIAL United-Kingdom – 10/2019 Vegan marshmallows coated with Belgian dark chocolate. In a resealable standing bag. Handmade gin marshmallows. No artificial colours or flavours. No hydrogenated fat. SALTED BUTTER CARAMEL PINK GIN www. expressions-aromatiques. com SOUR THE MALLOWS Denmark – 10/2019 Homemade flavoured organic marshmallows. With sour coating and melting heart. In a refined packaging. CITRUS Source : Protéines. XTC – Food Innovation Database 15

MARKET REVIEW 2020 HEALTH & ETHICS 16

MARKET REVIEW 2020 HEALTH & ETHICS 16

HEALTHIER FOR THE TEETH LOLLITOL DENTI-POP France – 02/2020 Lollipop with xylitol and vitamins

HEALTHIER FOR THE TEETH LOLLITOL DENTI-POP France – 02/2020 Lollipop with xylitol and vitamins good for the teeth in individual sachet. Sugar free. No artificial colours. Gluten free. Vegan. Contains vitamins C and D. Natural strawberry flavour. STRAWBERRY GOOD FOR YOU DR. JOHN'S HEALTHY SWEETS United-States- 03/2019 Sugar-free lollipops high in fibre and vitamin C. Developed by a dentist. No artificial flavours, colours or sweeteners. RASPBERRY, GRAPE or CHERRY CHUPA CHUPS France – 02/2019 Sugar-free lollipops with lemon balm and verbena extracts. With stevia. High in fibre and vitamin C. Natural colours. STRAWBERRY, ORANGE or CHERRY www. expressions-aromatiques. com CLEAR NOSE RICOLA Switzerland – 02/2020 Candies with mint essential oil for a feeling of clear nose. No sugars. ICED LEMON Source : Protéines. XTC – Food Innovation Database 17

HEALTHIER BLOOD CIRCULATION EYE HEALTH UHA MIKAKUTO KK Japan – 03/2020 UHA MIKAKUTO Japan

HEALTHIER BLOOD CIRCULATION EYE HEALTH UHA MIKAKUTO KK Japan – 03/2020 UHA MIKAKUTO Japan – 08/2019 Citrus candies (lemon, kumquat, yuzu, shikwasa) enriched with hesperidin for blood circulation. Flavoured candy lutein source for eye health. With milk and cream. In resealable bag. CITRUS MANGO ALLERGIES LION KASHI Japan – 05/2019 Powder-filled candies with functional ingredients for the throat. Help fight seasonal allergies. With pollen, mint and Chinese tea extracts. ORANGE, APPLE or GRAPE www. expressions-aromatiques. com VITAMIN CANDIES SENJAKU CANDY LAND Japan – 03/2020 Flavoured tomato candies, enriched with vitamin C. Prepared with tomato juice and puree. TOMATO UHA MIKAKUTO Japan – 03/2019 Vitamin candies in pocket size. Enriched with vitamins C, B 2, E, folic acid and niacin. In resealable bag. GRAPEFRUIT & PEACH Source : Protéines. XTC – Food Innovation Database 18

ENERGY & WELL-BEING RICOLA Switzerland – 01/2020 Swiss herbal sweets with fruit and tea

ENERGY & WELL-BEING RICOLA Switzerland – 01/2020 Swiss herbal sweets with fruit and tea for well-being. No sugar. Sweetened with stevia. LIME & GREEN TEA BEFORE SPORT DURING SPORT KABAYA Japan – 03/2020 MORINAGA Japan – 08/2019 Pastilles with plant extracts to consume before sport. With ginger, long pepper and amla. Source of vitamin C and polyphenols. Help prepare the metabolism for exercise. Enriched candies to support physical effort during summer. Enriched with sodium, 8 vitamins, calcium and citric acid. Consume as such or dissolve in 100 ml of water. ORANGE LEMON www. expressions-aromatiques. com ENERGY DONG-A PHARM South Korea – 03/2019 Gummy candies with BACCHUS-F energy drink taste. Enriched with vitamins B 1, B 2 and B 6. 1 g of taurine per bag. ENERGY DRINK Source : Protéines. XTC – Food Innovation Database 19

REDUCED SUGAR SMASHMALLOW United-States – 03/2020 Low sugar gummy candies sweetened with Monk fruit.

REDUCED SUGAR SMASHMALLOW United-States – 03/2020 Low sugar gummy candies sweetened with Monk fruit. Only 3 g of sugar per serving. Gluten free. Natural flavours. GREEN APPLE, LEMON, RASPBERRY or WATERMELON MONDELEZ INTERNATIONAL United-Kingdom – 07/2019 Assortment of low sugar candies. Contains 30% less sugar than the brand's original recipe. RASPBERRY, LEMON, ORANGE, LIME or BLACKCURRANT LAMY LUTTI France – 08/2019 Smiley candies with 50% less sugar. Sugar is replaced by fibre. Without sweetener. Natural colours. Gluten free. RASPBERRY, PEACH, LEMON, CASSIS or CHERRY www. expressions-aromatiques. com ALBERT HEIJN Netherlands – 09/2019 Beehive shaped candies, low in sugar. 15% less calories than the original recipe. With natural flavours and colours. LIQUORICE OH MY GOODNESS! South Africa – 07/2019 Fruit snacks coated with yogurt, no added sugar. No preservatives and no artificial colours. Natural flavours. MIXED BERRY Source : Protéines. XTC – Food Innovation Database 20

VEGAN Consumers’ LIFESTYLE CHOICES and ETHICAL CONSIDERATIONS are driving the market towards offering a

VEGAN Consumers’ LIFESTYLE CHOICES and ETHICAL CONSIDERATIONS are driving the market towards offering a broader range of vegan food and beverage options. NOT GUILTY Belgium– 08/2019 Organic candies without animal gelatine in a special Halloween decorated bag. 100% plant-based. Gluten free. Natural flavours. FRUITS BONSAN United-Kingdom– 02/2019 Organic vegan candies low in sugar. Gluten free. Natural flavours. FRUITS & COCONUT SWEETS IN THE CITY LTD United-Kingdom – 11/2019 BIO VEGETELLE (KONTAK) Italy – 02/2020 Vegan gummy candies with two flavours. In a colourful standing sachet. Functional organic candies with fruits and vegetables. Gluten free. Vegan. Natural flavours APPLE & WATERMELON ELDERBERRY, APPLE & PEAR ORANGE, GINGER & GINSENG www. expressions-aromatiques. com Source : Protéines. XTC – Food Innovation Database 21

FRUITS & VEGETABLES SUPERFRUITS MAYNARDS BASSETTS (Mondelez) United-Kingdom – 02/2020 Superfruit jellies with 30%

FRUITS & VEGETABLES SUPERFRUITS MAYNARDS BASSETTS (Mondelez) United-Kingdom – 02/2020 Superfruit jellies with 30% fruit juice. High in vitamins C and E. Natural colours and flavours. BLUEBERRY, CRANBERRY, POMEGRANATE or PAPAYA LAYER OF MILK HARIBO Switzerland – 02/2020 Gummy bears with a layer of milk, made with 20% fruit juice. STRAWBERRY, LEMON, ORANGE, CHERRY, GREEN APPLE or RASPBERRY VEGAN VEGGIE PEGGY Sweden – 02/2020 Vegan organic fruit snacks. Contains 97% fruit. Natural flavour. www. expressions-aromatiques. com MANGO ORGANIC FALLANI BIO LE DROPS Italy – 02/2019 Organic fruit and vegetable candies in a resealable jar. Natural flavours. STRAWBERRY & TOMATO ; ORANGE & SQUASH ; BANANA & SPINACH Source : Protéines. XTC – Food Innovation Database 22

FRUITS & VEGETABLES FRUIT STICKS NATURAL FLAVOURS NATURE ADDICTS (Solinest) France – 01/2020 SUNVITA

FRUITS & VEGETABLES FRUIT STICKS NATURAL FLAVOURS NATURE ADDICTS (Solinest) France – 01/2020 SUNVITA FRUIT STICKS Hungary – 10/2020 IZZE BURSTS United-States – 08/2019 Natural fruit sticks with no added sugars or sweeteners. No preservatives or artificial flavours. Natural source of fibre. Limited edition. Natural fruit sticks with no added sugar. Vegan. No artificial preservatives. 99% fruit. Organic fruit jelly candies in snacking sachets. Made with pear juice and tapioca syrup. No artificial flavours or colours. Natural flavour. LEMON & GINGER STRAWBERRY, PRICKLY PEAR or DRAGON FRUIT www. expressions-aromatiques. com CLEMENTINE E. WEDEL CUKIERKI Poland – 06/2019 Chameleon candies with fruit juice. With natural flavours. LEMON-BLUEBERRY, BLACKCURRANTSTRAWBERRY & APPLE-BANANA Source : Protéines. XTC – Food Innovation Database 23