SUDDS BODY WASH MARKETING PLAN TRYPHENA DELORES DASENT

SUDD’S BODY WASH MARKETING PLAN TRYPHENA DELORES DASENT

Sudd’s Brand - Body Wash MISSION STATEMENT Sudd’s body wash is part of the sudd’s brand is geared to allergy suffers, as well as non-allergy suffers. It is mild enough for the young and the young at heart. Sudd’s body wash is developed like most body wash but contains a mild antihistamine which is gentle on the skin and help to reduce or block most histamines the chemical which caused allergy.

GOAL Sudd’s Brand goal is too create quality products which will satisfy all customers use and at the same time help to improve allergy health.

VISION Continuous growth and improvement of the Sudd’s body wash to benefit the longevity of sudd’s body wash and to create similar products under the Sudd’s Brand.

MOTTO Sudd’s Body Wash: “Three times clean the first time”

SUDD’S BODY WASH 1. Executive Summary The sudd’s body wash is a consumer good product and is part of the skin soap family. Sudd’s is developed to satisfy all customer and potential customers alike who enjoys Quality in a body wash and not quantity. It is mild enough for the young and the young at heart. Sudd’s body wash is unique in is core and distinctive competency and will be use to create like products which will drive future revenue.

SUDD’S BODY WASH The Sudd’s body wash evaluation internal strength and weakness and external opportunities and threats, provide threshold for the strategic analysis and marketing plan. The plan focuses on the Sudd’s Brand growth, introduction of a cutting edge product, which will increase customer satisfaction and in so doing strengthen customer relationship and increase revenue.

SUDD’S BODY WASH 2. ENVIRONMENT ANALYSIS Sudd’s body wash is a consumer product, which was developed different from the regular body washes. It contains a mild antihistamine which help to reduce or block histamines the chemicals which caused allergies. Sudd’s Body Wash leave the skin feeling smooth with a natural desirable fragrance. It was developed to improve skin health and at the same time help to reduce or block histamines. Sudd’s body wash is safe to be used by all people. (The young and the young at heart) Sudd’s Body Wash was not tested on animals.

SUDD’S BODY WASH 3. A: THE MARKETING ENVIRONMENT 1. Competitive Force: Sudd’s Body Wash is at a beginning stage and is very competitive and is at a very high peak. Competing with like brand is not that difficult as Sudd’s Body Wash is needed and fits within it competitors industry. Sudd’s Body Wash advertising methods would generates more than a million customers for the first year of market. Customers are always seeking new brand to satisfy their needs especially if it is essential to their health.

SUDD’ BODY WASH 2. ECONOMIC FORCES: Most existing body washes are very high priced. Sudd’s Body Wash will be priced to accommodate all classes of customers. Focusing on improving health in allergy suffers and other customers alike. The pricing of Sudd’s Body Wash will be able to stand-up to all economic changes when they occurs.

SUDD’S BODY WASH 3. POLITICAL FORCES: Sudd’s Body Wash abides with all political rules. We do not foresee any influences or events which will hinder the Sudd’s Body Wash operation.

SUDD’S BODY WASH 4. LEGAL AND REGULORTARY FORCES: New consumer products are developed everyday but none to compare with Sudd’s Body Wash goal is to satisfy the needs of all it’s customer by helping to improve the skin by alleviating allergies causing agent (histamines). The product is very safe to use by all customers. (customer with or without allergies).

SUDD’S BODY WASH 5. TECHNOLOGICAL FORCES: No known technological forces.

SUDD’S BODY WASH 6. SOCIOCULTURE FORCES: The Sudd’s Body Wash is very diversified. The brand will be marketed to satisfy the needs of all it customers and potential customers. Sudd’s Body Wash welcome customer of all race, culture, nationality and age to name a few.

SUDD’S BODY WASH 4. TARGET MARKET: Sudd’s Body Wash is developed to satisfy and meet the needs of all customers alike. We have implemented the differentiated strategy. Sudd’s Body Wash will developed like brand products such as hand-soap, skin bar soap, and laundry detergent to name a few. These future products along with the Sudd’s Body Wash will provide our valued customer with choices of the Sudd’s product brand.

SUDD’S BODY WASH CURRENT MARKETING OBJECTIVE AND PERFORMANCE: Sudd’s Body Wash obtain their customers and client by advertising in local newspaper, placing small samples within mailboxes. Sudd’s Body Wash is also advertised in the Sunday’s newspaper with a nationwide circulation. As the market for new products are of a high demand, Sudd’s Body Wash advertising and marketing are done on a rotational basis, and it is depend on manufacturing. Sudd’s Body Wash is looking to extend their advertising and marketing procedures by including television and radio commercials, billboards, social media marketing, which will allows Sudd’s to reach a much wider range of customers and audieance.

SUDD’S BODY WASH 5. As Sudd’s Body Wash is presently in the beginning stage fifty-five (55) percent of the estimated income will be used for operation, development, advertising. The next twenty-five (25) percent will cover research and the final twenty (20) percent will cover miscellaneous cost, which will include packaging, labels and any other relevant necessities. To name a few.

SUDD’S BODY WASH SWOT ANALYSIS: 6. A. 1. 2. 3. STRENGTH A differentiated strategy make it possible to provide high quality, dependable consumer brand products which will satisfy the needs of Sudd’s Body Wash customers and potential customers. Keep Sudd’s products Core and Distinctive. Develop new products within the Sudd’s Brand which will stand up and out against their competitors, and the internal and external environment.

SUDD’S BODY WASH 7. B. WEAKNESS 1. Sudd’s Body Wash is a new product. At this moment we do not foresee any weaknesses. However, based on research Sudd’s Body Wash is will within the category of its competitors and the industry is destine to do well within it’s market.

SUDD’S BODY WASH 9. D. THREATS 1. Continuous research industry for threats which could arise from the internal and external environment. 2. Pricing to compete with Sudd’s Body Wash competitors. 3. Obtaining international retailers, customer and clients. 4. Shipping or exporting Sudd’s Body Wash internationally. (International Laws and Tariffs)

SUDD’S BODY WASH 8. C. 1. 2. 3. 4. OPPORTUNITIES Extend within the retail market Sell products online to reach domestic and international customer alike. Increase advertising on the internet, local area newspaper, yellow pages and social media. Build website in order for customer to interact with suppliers and or manufacturers. (As a third party venture).

SUDD’S BODY WASH 10. E. MATCHING STRENGTH TO OPPORTUNITIES CONVETING WEAKNESSES TO THREATS 1. Enforce differentiated strategy in sales within the retail market. 2. By keeping the Sudd’s Body Wash core and distinctive, it will live up to the product potential and in so doing will strengthen customer satisfaction which will increase revenue. 3. Introduce new Sudd’s Brand products 4. continue to advertise using all method of advertising.

SUDD’ BODY WASH 10. E. MATCHING STRENGTH TO OPPORTUNITIES CONVERTING WEAKNESSES AND THREATS CONT/D. 5. Update website to make is customer users friendly. 6. Increase sales method 7. Increase international retailers, by abiding with international laws and tariffs.

SUDD’S BODY WASH 11. IV. MARKETING OBJECTIVES Sudd’s Body Wash and Brand products is to provide all customers with satisfying, dependable products, which will live up to their name and to meet the needs of all their users. Sudd’s Body Wash and brand with their unique ingredient guarantees excellent results.

SUDD’S BODY WASH V. MARKETING STRATEGIES 12. A. TARGET MARKET 1. Customers both domestic and internationally, who seeks quality, dependable and safe body wash and other Sudd’s Brand products. 2. Health conscience customer (allergy users and other customer alike. ) 3. Young and the young at heart 4. All ethic background, gender, demographic, (etc. )

SUDD’S BODY WASH 13. B. MARKETING MIX 1. Products: Sudd’s Body Wash is not only a body wash but is uniquely created to stand up to its name and in so doing satisfying customers needs. Sudd’s other brand products are uniquely created the same way and will live up to expectation. 2. Price: Sudd’s Body Wash is very affordable and competitively price. It is in the range of all customers and potential customers price range. It will be priced at $6. 99 per bottle.

SUDD’S BODY WASH 13. B. MARKETING MIX CONT/D 3. Distribution or Place: Sudd’s Body Wash and Brand will be sold nationwide as well as internationally where all skin, body and bath products are sold. It will also be sold on the company store website in order to reach potential customer. 4. Promotion: Continue to create unique and dependable Sudd’s Brand products. Tend to keep existing client and customers by issuing a monthly magazine displaying new and upgraded products, conducting seminars to introduce product to retailers.

SUDD’S BODY WASH VI. MARKETING IMPLEMENTIONS 14. A. MARKETING ORGANIZATION Sudd’s Brand have the needs for the product. The Sudd’s Body Wash has an industrial fit. In this case the differentiated marketing strategy will make it easy to provide Sudd’s Body Wash customer with a skin care body wash which will satisfy their needs. 15. B. ACTIVITIES: All Sudd’s brands are being provided to all customers and potential customers who are always seeking for way to improve on their own well-being.

SUDD’S BODY WASH 16. VII. EVALUATION AND CONTROL A. Performance Standard and Financial Controls In order to keep Sudd’s Brand operating funding is in the quote of $500, 000. 00 will be provided to run the Sudd’s body wash operating. Sales quotas will be recorded and reported every quarterly All monetary transaction will be recorded using accounting and financing modules through the parent company’ relevant departments. Cross functional activities

Tentative Cost Analysis For New Product Development

PERFORMANCE ONE (1) YEAR FOR COMPLETION TASK 1 TASK 2 TASK 3

SUDD’S BODY WASH OWNERSHIP: THIS PROJECT WAS DEVELOPED AND CREATED BY: TRYPHENA DELORES DASENT. COMPLETION OF PROJECT: 09/06/2014 THIS WAS NOT A GROUP PROJECT.