Sudbury District Health Units Viral Video Imagine Nation

Sudbury & District Health Unit’s Viral Video Imagine. Nation Public Health Social Media Challenge! Rachel Quesnel Executive Assistant / Secretary to the Board February 6, 2015

WHERE DID WE START • SDHU Leads: • Manager of Clinical and Family Services • Manager of Communication • What does viral mean? • What does it take? • How do we spread it? www. sdhu. com

SDHU VIDEO http: //youtu. be/vc 02 m. A 3 MZ 4 U The Childhood Immunization campaign promoted awareness, exposure and education among parents with respect to childhood immunization. www. sdhu. com

GOING VIRAL Twitter • more than a half million reached / global quickly Facebook • 60, 000 plus audience / Engaging conversation www. sdhu. com

REACH, COSTS AND RETURN ON INVESTMENT ü On a budget of $465, this message was delivered to a measured audience of 645 026 viewers. ü Earned media ü That equals. 0007 dollars per audience member. ü Facebook ü Combined social and earned media ü Twitter ü Equals 645 026 § Increased awareness and discussion regarding the importance of childhood immunization www. sdhu. com

Title Here $70, 000 in prizes • 1 st prize $30, 000 (TPH) • 2 nd prize $20, 000 (SDHU) • Additional prizes for finalists and innovation (SMDHU) www. sdhu. com

Traditional media is on the decline. New media is on the rise. Audiences are not harder to reach – we just need to reach different places and spaces. www. sdhu. com

THE EA/AA ROLE WITH SOCIAL MEDIA ü Think Differently ü Think Innovatively ü Be creative! www. sdhu. com

This presentation was prepared by staff at the Sudbury & District Health Unit. This resource may be reproduced, for educational purposes, on the condition that full credit is given to the Sudbury & District Health Unit. This resource may not be reproduced or used for revenue generation purposes. © Sudbury & District Health Unit, 2015