Success comes to those who wait John Stewart – aged 60
Sustainability n We’ve come a long way n Sustainability is now very much on the agenda
Batting for Sustainability n But n There it’s a long innings is still much work to do
Pointers from the Heathrow Campaign
1. Put forward positive solutions
Sustainability solutions n. A n We big advantage we have: are moving with the tide of time
2. Set the agenda
3. Think creatively
Makes our message enticing n Solution focussed + n Agenda setting + n Creative thinking = n An Attractive Proposition
Promoting our message n Build alliances n Be persistent n Be open to changing tactics
1. Make Alliances
1 a. Make broad alliances n “Protesting about new roads has become that rarest of British phenomena, a truly populist movement drawing supporters from all walks of life” – the Economist 1990 s
1 b. But develop close allies n To plan, strategise, argue and socialise with
3. Be Persistent n “Heaven, knows I’m miserable now”
With a little help from your friends – you’ll recover
3. Be open to changing tactics n The story of the Austrian refugee who became “the most hated man in Britain”…and won
Reasons why success will come n You have: n - a positive message to give n - a message relevant to our times n - and you can work together in putting it across, creatively and persistently
Success comes to those who wait! n Scotland's most eligible men - #3: John Stewart, 62, environmentalist n Scotland on Sunday Feb 2010