Submitting an AwardWinning Application 8 December 2011 Agenda

Submitting an Award-Winning Application 8 December 2011

Agenda • • • Intro: Objectives and benefits for companies How the process works Your application: categories and questions Guidance and tips for a winning entry Key dates to keep in mind Participant Q&A 2

The GBCHealth Business Action on Health Awards An Introduction

Objectives of the Awards • Recognize great programs – provide third-party validation and celebrate success • • Share best practices – guidance for other companies Improve and further business action – feedback from experts 4

Benefits for Awarded Companies • • • Recognition before an audience of top leaders from business, governments, UN agencies and international NGOs at our Annual Conference and Dinner: 14 -15 May 2012, New York City. Award presentation by prominent health experts and personalities, with photographic coverage Multimedia case study produced and featured on the GBCHealth website Inclusion in GBCHealth media releases Sponsorship opportunities for additional visibility Full-page ad in Financial Times and/or Wall Street Journal 5

The Process 6

The Submission Process • Nominations: Third parties and not-for-profit partners can nominate worthy programs online at: http: //action. gbchealth. org/Awards/Nomination. php • • GBCHealth will contact eligible nominated companies and invite them to apply. Companies that have not been nominated but want to submit a program for consideration do not need to nominate themselves – they can proceed directly to application. Applications: http: //action. gbchealth. org/Awards/Application. php Supplemental material (e. g. Power. Point presentations, images, video) may be uploaded and submitted with the application but it will not be considered by the judges. It may, however, be used to publicize your program, should your application be successful. 7

The Evaluation Process • • • GBCHealth conducts an internal review Applications then go to the judging panel – a group of experts drawn from multi-laterals, governments, NGOs, academia, member companies, prior year winners, and other private sector leaders Final decisions announced in April 2012 8

The Application Form 9

Types of questions to expect • • Overall aim and objectives of the program Program activities and how each helps meet program purpose Partnerships with external entities Evaluation plans and metrics Accomplishments to date—What difference is the program making? ! Challenges and lessons Your final pitch: how program makes an outstanding contribution 10

The Categories 11

The Award Categories • Workplace/Workforce Engagement − − • Community Investment − − • • General Special Focus on HIV/AIDS, TB and/or Malaria Partnership/Collective Action Application of Core Competence Technology for Health and Beyond: Addressing Root Causes 12

Workplace/Workforce Engagement • A workplace or workforce-focused program targeting any area of health and wellness. • Two sub-fields: − − General - Programs in this sub-field address any area of health and may be either targeted or comprehensive in approach; Special focus on HIV/AIDS, Tuberculosis and Malaria Programs in this sub-field target HIV/AIDS, tuberculosis, malaria, or a combination of the three. 13

Community Investment • A community-focused program targeting any area of health and wellness. • Programs may involve workplace health interventions expanded to the surrounding community or focus on health systems strengthening. Applications from partnerships welcome. Two sub-fields, as with Workplace • • 14

Partnership / Collective Action • • • Two or more companies working together and/or a company working with co-investment partners to address health challenges. Applications will be accepted from one company applying on behalf of a group if all participating companies/partners agree. Applications from programs run by coalitions or industry associations must be submitted by one or more for-profit partners to be eligible. 15

Application of Core Competence • • • A program or enterprise that applies a company's core business products and services, skills, networks, markets or other strategic assets to address health challenges. Entries are welcome from health-promoting social enterprises that have been operational for three years or more. Applications should emphasize and identify the specific core competencies leveraged in a company's health interventions. 16

Technology for Health • • • A program that uses new technologies or that applies existing technologies in creative, ground-breaking ways to address health challenges. Recognizes the huge value technology brings to health education and clinical care, as well as its power to reduce global disparities in health access. Research and development innovations are eligible. 17

Health & Beyond: Tackling Root Causes • • • A program whose interventions extend beyond health to address socio-economic factors, but whose outcomes include significant, identifiable health benefits. Programs in this category target the root causes of poor health by focusing on economic empowerment, financial literacy, access to education, social equity and/or environmental sustainability, including sustainable agriculture practices. Entries from programs that advance gender equity particularly encouraged. 18

Choosing the Right Category for Your Program • • • If in doubt, ask GBCHealth! Workplace, Community and Partnership categories are the most competitive Occasionally we may ask to reassign an application 19

Tips for a Winning Application 20

Guiding Principles • • • Results-Oriented − Overall aims well-defined − Quantifiable results data where possible Model for Action − Replicable, scalable program design − Leadership via industry or regional advocacy, employee engagement, sharing best practices or addressing unmet needs Innovative, Creative − Ingenuity: need not be brand new approach, but should demonstrate resourcefulness and respond to needs − Smart deployment of company’s core competencies 21

What the Judges Value • Strong overview and vision. Define clear, actionable objectives—and say why the project matters! • Don’t forget your partners. Describe each partner’s role as explicitly as possible, how they fit together and how their skills, resources and expertise are utilized to reach the program goals. Be complete but concise. Be direct. Using the fewest words possible to paint a complete picture will help focus your application and help the most salient points stand out. Candor about lessons and challenges. Details about obstacles overcome can be more compelling than saying things went swimmingly from the start. Put a human face on the project. Short anecdotes or testimonials from those affected liven up an application • • • 22

Case Studies Some Winning Applications from 2011 23

Case Study 1: Novartis SMS for Life (Technology winner) • • • Geography: 3 malaria-endemic districts in Tanzania Target Interventions: Pilot partnership using SMS and electronic mapping technologies to track weekly stock levels of anti-malarial medicines in health centers Key components: − − − • Partnership between RBM, Vodafone, IBM and Tanzanian MOH Post-pilot, expanded to other districts in TZ, 3 other countries Funding model kept costs low, allowed easy adaptability to other regions/medications Outcomes: − − Pilot: 129 facilities; 1. 2 million people reached Increased % of facilities with all 5 anti-malarials in stock from 25% to 75% Eliminated stock-outs in one region by the 8 th week 95% and above response rates from facilities 24

Case Study 1: Novartis - Judges’ comments • “The project articulates an approach that can be scaled up not only for malaria, but for many different health issues. Their team went beyond ‘discovery’ and discussed how to use their business approaches to work together to innovate and solve a very universal problem. ” • “The application outlines clear, meaningful roles for each partner [and demonstrates] great scalability and replicability. ” • “The data collected by the program was very useful. Measurement information was well-detailed and clear. This is an innovation that is simple to comprehend [and] implement in other countries facing similar challenges. ” 25

Case Study 2: GE Developing Health Globally (Health and Beyond winner) • • • Geography: 13 countries in Africa, Latin America, Asia Target Interventions: Health-systems strengthening via investment in infrastructure, HW training, equipment donations and disease surveillance support; emphasis on maternal and infant care. Key components: − − − • Close partnership with MOH and community stakeholders Robust baseline assessments and results measurements GE employee engagement via volunteer ambassadors Outcomes: − − − 5. 3 million individuals reached Up to 60% reductions in infant mortality Positive impact on chronic disease states such as heart disease 26

Case Study 2: GE: Judges’ comments • “The application included very detailed and coherent aims/design, [and provided] excellent evidence on program objectives, partner involvement and roles, and results. ” • “Impact is demonstrable – the power of the private, public and civil society coming together to strengthen a health system to benefit an entire community is evident. ” • “Lessons learned were thorough, descriptive and insightful. Outstanding example of a challenge overcome. ” 27

Next Steps 28

Key Dates • • 30 Dec 2011: Nominations close 1 Feb 2012: Applications close Mid-April 2012: Final decisions announced 14 -15 May 2012: GBCHealth Conference & Awards Dinner! 29

If You Have Further Questions After Today • You can access information about awards categories on the application and nomination forms at any time. • • You can email the awards team at: awards@gbchealth. org You can also contact your GBCHealth relationship manager, who will be happy to support you through your application process. 30

Q&A Mark your calendars! Feb 1 st: Application deadline May 14 -15 th: GBCHealth 2012 Conference & Awards Dinner

GBCHealth Conference & Awards Dinner May 14 -15 | New York City

Featured speakers include: Muhtar Kent CEO of The Coca-Cola Company Deepak Chopra world-renowned authority in the field of mind-body healing Barbara Bush CEO and Co-Founder of Global Health Corps Nicholas Kristof The New York Times columnist 33