Submitted to Prof Dr Eduard Heindl Presented by

Submitted to: Prof. Dr. Eduard Heindl Presented by: Pruthvi Jayasimha naidu Karri

v Introduction. v Product recommendation in a nutshell. v. APRIORI: Pervasive Product Recommendation. v. First evaluation. v. Discussion. v. Conclusion.

*Mobile phones becomming major friends for humans. *90% of population having mobile phones in developed countries. *Also web. *People are interested to share information. *Recommendation system introduced by Amazon. com *Trying to implement recommendation system through mobile.

*Product Ratings: 5 Star rating. (Price-performance ratio) *Product Reviews: Normally Text.

üInternet Of Things conference in march 2008. üIntroduced to 26 participants. üEncouraged Feedback.

*Would you appreciate product recommendations of peer consumers in front of the shelf ? o 22 +ve *What are the products you consider peer-user recommendations most helpful for? o Mostly electronics, not for food. *Would you be motivated to actively recommend products using your mobile phone ? o. Total contrast.

*Quality Management *Motivation of Users and Critical Mass *Privacy Concerns *Business Model

1) How responsive will consumers be to APriori? 2) How fast will consumer-generated content be used among peers? 3)Will consumers make their decisions based on experiences of others? 4) Will product manufacturers change for the feedback?

*It is not so easy to penetrate into people. *People these days are not interested to give rating for all the products they buy daily. *If all these barriers/drawbacks are covered effectively and implemented in a effective manner, this concept is very useful for all the people who like to shop regularly.

Danke für Ihre Aufmerksamkeit